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传星纪元E08将给智界MPV让位 奇瑞战略调整引关注
Xi Niu Cai Jing· 2025-08-12 07:49
Group 1 - Chery will terminate the Star Era E08 project to make way for Huawei's Zhijie MPV, which is being developed on the E0X-L platform and is expected to launch in the first half of next year [2] - The Zhijie brand, a collaboration between Huawei and Chery, has seen higher sales compared to the Star Era, with cumulative sales of 64,300 units over the past seven months, surpassing the Star Era's 44,200 units [2] - The Star Era series, launched in July 2023, is Chery's highest-priced series, ranging from 172,800 to 319,800 yuan, and was expected to elevate the brand's market position [2] Group 2 - Zhijie faces challenges, including a vague brand image and ongoing dealer qualification screening for new user centers, which may affect its market presence [3] - In June, Zhijie sold only 3,685 units, with the Zhijie S7 selling less than 500 units, indicating a struggle in sales despite the overall growth in the new energy MPV market [3] - The new energy MPV market is experiencing rapid growth, with a 53.3% year-on-year increase in sales in June and a total of 214,100 units sold in the first half of the year, up 49.7% [3]