行 业 研 究 [Table_Reportdate] 2026年01月09日 [table_invest] 标配 行 业 深 度 [证券分析师 Table_Authors] 陈芯楠 S0630525090001 cxn@longone.com.cn [table_stockTrend] -15% -5% 4% 14% 24% 34% 44% 25-01 25-04 25-07 25-10 申万行业指数:汽车(0728) 沪深300 [相关研究 table_product] 1.长安汽车（000625）：2025Q3营收 同环比增长，智驾、机器人发展规划 清晰 ——公司简评报告 2.继峰股份（603997）：2025Q3归母 净利环比高增，乘用车座椅订单持续 放量——公司简评报告 3.保隆科技（603197）：2025Q3毛利 率环比修复，业绩静待Q4订单释放 ——公司简评报告 [Table_NewTitle 出海引领，链动未来：奇瑞"技术筑基 ] + 电动智能+全球突破"下的产业链重构机 遇 ——汽车行业深度报告 [table_main] 投资要点： 证券研究报告 HTTP://WWW.LONGONE.COM ...

摘要 让充电行为更加确定。 充电桩竞速已从硬件维度向软件维度迈进，实现软硬一体更极致的闭环。 近日，华为超充联盟的超充场站正式入驻高德地图，这意味着车主能更及时查找充电桩位置及空闲 情况。 去年 5 月，华为超充生态便与高德车服签订合作，以期实现数字化充电地图互联互通、充电站地图 差异化展示，让更多的新能源车主享受高效便捷的充电服务。 事实上， 华为与高德的合作一定程度上打通了充电业务最后一公里，直指充电"信息差"。 此前，新能源车主除了使用家用桩较为确定，普遍面临着公共桩位置、状态、价格不透明等难题， 造成了充电资源的隐形浪费。 此次华为与高德的合作正式落地，进一步从消费端、用户端实现了充电桩"软件化"、"智能化"，有 望打通新型充电生态。 不仅如此，华为与高德的合作更是将充电资源"黄页化" ，让充电行为更加"确定"，使其从一件需 要多方查询、反复确认的机动行为，变成一气呵成的流畅体验，有效避免了到桩排队、坏桩白跑的 情况。 从充电桩企业的角度来看，过去大量且零散的优质充电桩，因缺乏数字化能力和曝光渠道，成了 " 信息孤岛 " 与"孤儿桩"，对于运营商而言，充电地图的整合有效盘活了充电资源，降低了经济损 失 ...

Core Insights - The company achieved a record of delivering one million vehicles in 43 months, marking the fastest milestone for new energy vehicle companies in China, with November deliveries reaching 81,864 units, a year-on-year increase of 89.61% [1] - The "Five Realms" matrix, consisting of multiple brands, is taking shape, with significant growth in the smart automotive ecosystem projected for 2025 [1][9] - Despite rapid growth, structural challenges are emerging within the new brands, particularly in sales adaptation and brand reputation [1][2] Brand Performance - The "Wenjie" brand remains dominant, with November sales of 51,677 units, accounting for 63% of total sales, while models M7, M8, and M9 are leading in their respective segments [2] - "Zun Jie" has surpassed the delivery volume of Porsche's Palamera in China, despite lower monthly sales of 2,000 units, indicating a strong reputation in the high-end market [2] - "Zhi Jie" has faced fluctuations in sales, with a peak of 12,000 units in November after a significant drop earlier in the year, highlighting the need for stable sales performance [2][3] Internal Challenges - The company needs to optimize product iteration and align with market demand, as evidenced by the delayed upgrades and inconsistent brand experiences across models [3][4] - "Xiang Jie" has a narrow market focus with only two models, leading to dependency on the performance of the S9T model, which has shown volatility in delivery numbers [4] - The internal resource allocation and market positioning between the "Five Realms" and the emerging "Jing" brands present challenges for ecosystem collaboration [6][9] Competitive Landscape - The rise of Huawei's "Jing" brands poses new challenges for the company's ecosystem, requiring effective resource distribution and differentiation in market positioning [6][7] - The competitive environment is intensifying, with rivals like Tesla and BYD optimizing their pricing strategies, while new entrants like Xiaomi and Zeekr accelerate product iterations [8] - The company plans to launch at least 11 new models by 2026, raising concerns about internal competition and resource coordination among multiple brands [8][9]

此次活动最大亮点是"双重让利"：政府家电数码消费券与华为产品直降、以旧换新等政策叠加，最高优惠力度突破千元。现场设置华为全场景 体验区，Pura 70系列、Mate 60系列、MateBook X Pro，智界S7、R7 ，尚界H5汽车等产品悉数亮相，市民可零距离体验卫星通信、鸿蒙智联 等"硬核科技"。广场另一侧，23家本土优质企业组团"摆摊"，形成"科技+生活"跨界市集，桐城小花、桐城老酒、富锌大米、腊肉咸鱼等特色 年货一站式集结；安庆黄梅戏剧团演员登台献唱，让市民在"买买买"的同时享受文化大餐。 据悉，此次家电数码消费券共计发放80万元，时间为12月19日至31日。活动主办方提醒，市民可通过"云闪付"小程序领取专属消费券，到华为 展位及市集合作商户核销，享年度最低价购物。 （廖永红 桂晗） ▌来源：桐城新闻 图为活动现场。 12月20日上午，"桐享消费·品质生活——券力以赴·惠享华为"暨23家合作单位"市集嘉年华"在桐城市民广场火热开市。市委常委、桐城经开区 管委会副主任鲍俊虎出席活动。 鲍俊虎在活动启动仪式上表示，华为作为全球领先的科技企业，以创新赋能美好生活，其高端手机、电脑及全场景生态产品"性能强劲 ...

12月9日，华为余承东携五大车企掌门人齐聚上海外滩，鸿蒙智行旗下"五界"品牌首度同台。其中，智 界品牌正将"2.0时代"的蓝图一一实现，格外引人关注。 11月底，智界整车与智能研发团队正式入驻位于安徽省芜湖市南部的罗兰小镇，这项历时十个月、总投 资18亿元的"研发总部搬迁计划"进入收官阶段。 《中国经营报》记者注意到，在8月独立运营后，新款智界R7和S7随即上市，智界销量也迎来反弹，11 月销售11761辆，连续两个月销量破万。但这也带来一定的交付压力，不少"大定"车主反馈交付时间相 较最初预计几乎翻倍。 智界的"独立"早有谋划。早在2024年下半年，智界就在奇瑞内部成立了独立的事业部，采用独立核算、 自主经营的方式；2025年1月，智界正式升级为独立子公司"安徽智界新能源汽车有限公司"（以下简 称"安徽智界"），华为虽未控股但主导智界产销服一体化运营，奇瑞是战略控股、全力配合的角色。 10月11日，奇瑞汽车通过旗下安徽智界在上海全资设立上海智界智行汽车科技有限公司。 "这标志着我们拥有超过5000人专属军团，在上海、深圳设立双研发双造型中心，实现从技术研发到市 场决策的全链路独立高效运转。"上述工作人员在接 ...

Core Insights - The launch of the Zhijie V9 marks the expansion of the Hongmeng Zhixing product line into multiple vehicle categories, including MPVs, sedans, SUVs, and station wagons [1][3][25] - The Zhijie V9 is positioned as a flagship model within the Hongmeng Zhixing system, featuring a length of approximately 5.3 meters and a wheelbase close to 3.2 meters, comparable to the Lantu Dreamer [3][25] - The vehicle is designed with a focus on spaciousness and convenience, incorporating features such as dual electric sliding doors and a minimalist interior layout [3][5][7] Product Features - The Zhijie V9 will include notable interior features such as dual zero-gravity seats for the front passengers, rear drawers, and an electric front trunk [5][27] - A large integrated display screen will combine the instrument panel, central control, and entertainment functions, potentially utilizing Huawei's self-developed automotive-grade OLED panel [5][28] - The second-row seats will offer multi-directional electric adjustments, heating, and ventilation, with a possible touch screen for controlling climate and audio [7][30] Target Market and Strategy - The Zhijie V9 aims to attract a broader customer base beyond families, targeting business and social gatherings [9][32] - The vehicle will be available in both range-extended and pure electric versions, with the latter expected to have a CLTC range exceeding 600 kilometers [9][32] - The introduction of the Zhijie V9 is seen as a critical opportunity for the brand to penetrate the high-end market, especially given the underperformance of the S7 model [11][34] Investment and Development - Chery plans to invest over 10 billion yuan in the Zhijie brand and establish a dedicated R&D team of over 5,000 personnel to enhance its capabilities in smart driving and vehicle architecture [13][36] - This strategic shift comes after a reflection on past dual-brand strategies that diluted resources and market clarity, with a focus now on consolidating efforts around the Zhijie brand [15][38] Market Context - The MPV market in China has been historically dominated by joint venture brands, but domestic brands are increasingly entering the mid-to-high-end segment [17][40] - Recent sales data indicates that traditional brands like Toyota and Buick still lead in MPV sales, with the Toyota Sienna selling 46,158 units in the past six months [18][41] - The competitive landscape suggests that success in the MPV segment will require differentiation beyond just size, focusing on luxury, energy efficiency, and smart features [19][42]

Core Insights - Huawei's Executive Director Yu Chengdong announced the launch of the flagship MPV named Zhijie V9 under the Hongmeng Zhixing brand, symbolizing victory and representing the technology flagship in the series [1] - Zhijie is a new energy brand launched in collaboration between Huawei and Chery Automobile, currently offering two models: R7 (SUV) and S7 (sedan) [1] - Chery Automobile's Chairman Yin Tongyue indicated that in addition to the V9 flagship MPV, a sports-grade SUV will also be introduced [1]

Core Insights - The delivery rankings of new car manufacturers have undergone significant changes in November, with a reshuffling of positions following the "golden September and silver October" period [1] Group 1: Delivery Rankings - Hongmeng Zhixing topped the delivery chart with 81,864 units, achieving a year-on-year growth of 90% and a month-on-month increase of 20% [2][3] - Leap Motor maintained its position as the "single brand champion" with 70,327 units delivered, marking its second consecutive month above 70,000 [4] - Xiaomi entered the top three with over 40,000 units, while BYD's Fangchengbao emerged as a dark horse with 37,405 units [5] Group 2: Competitive Landscape - In the second tier, brands like Xiaopeng (36,728 units) and NIO (36,275 units) are in close competition, with Ideal (33,181 units) and Deep Blue (33,060 units) also in the mix [5][21] - Zeekr accelerated its growth with 28,843 units, while Lantu broke the 20,000 mark for the first time [6] Group 3: Financial Performance and Market Challenges - Despite high delivery numbers, companies like Leap Motor face challenges in profitability, with a net profit of 150 million yuan in Q3, down 8% from the previous quarter [12][13] - Xiaomi's automotive division reported a 700 million yuan operating profit in Q3, making it the fastest to achieve profitability among new forces, yet its stock price has been under pressure due to negative publicity [14][15] - NIO's stock fell 20% in November after lowering its Q4 delivery guidance, indicating challenges in meeting profitability targets [24][30] Group 4: Strategic Adjustments - Xiaopeng is transitioning to a dual strategy of pure electric and range-extended vehicles, with plans to launch three new range-extended models in Q1 next year [19][20] - NIO is focusing on high-end models to improve overall gross margins, while also facing pressure to enhance profitability [22][26] - Ideal is adjusting its organizational structure and technology to address ongoing challenges, with a focus on ramping up production of its new electric model [28][30]

Core Viewpoint - The delivery rankings of new car manufacturers have undergone significant changes in November, with a reshuffling of positions following the "golden September and silver October" period, highlighting the competitive landscape in the electric vehicle market [4][6]. Group 1: Delivery Rankings - Hongmeng Zhixing topped the delivery chart with 81,864 vehicles delivered, a year-on-year increase of 90% and a month-on-month increase of 20%, becoming the "alliance leader" among new forces [5][10]. - Leap Motor maintained its position as the "single brand champion" with 70,327 vehicles delivered, indicating a strong competitive dynamic between the top two players [6][17]. - Xiaomi entered the third position with over 40,000 vehicles delivered, while BYD's Fangchengbao emerged as a dark horse with 37,405 vehicles, intensifying competition in the 30,000 to 40,000 vehicle range [7][19]. Group 2: Market Dynamics - The second tier of manufacturers is characterized by fierce competition, with brands like Xiaopeng and NIO facing challenges in maintaining their delivery volumes amid strategic adjustments and market pressures [24][26]. - NIO delivered 36,275 vehicles in November, a year-on-year increase of 76.3%, but faced stock price declines due to lowered fourth-quarter delivery guidance [28][29]. - Li Auto's deliveries reached 33,181 vehicles, showing signs of recovery, but the company still faces challenges in scaling production and maintaining profitability [32]. Group 3: Financial Performance and Market Sentiment - Xiaomi's automotive division reported a significant operating profit of 700 million yuan in Q3, making it the fastest profitable new force, despite facing negative market sentiment due to various controversies [20][21]. - Leap Motor's stock price fell by 9% in November, raising concerns about its ability to balance scale and profitability, especially in competitive price segments [17][18]. - The overall market sentiment reflects a growing scrutiny on profitability and sustainability, with companies needing to demonstrate not just sales growth but also healthy financial performance to meet investor expectations [36][37].

Core Viewpoint - Zotye Auto, once a prominent player in the automotive market with a peak annual sales of 330,000 units, is undergoing significant changes including factory shutdowns, bankruptcy of its parent company, and leadership changes, yet it retains dual qualifications that may aid its recovery [1][5] Group 1: Company Developments - The appointment of Han Biwen as the new president of Zotye Auto signals potential new operational strategies, following a period of interim leadership after the resignation of the previous president in March 2024 [1][3] - Following Han Biwen's appointment, Zotye Auto's stock price rose to 3.84 yuan, reflecting a 7.56% increase, and the company's market capitalization exceeded 19.2 billion yuan, indicating investor optimism regarding the company's recovery prospects under new leadership [3] - Zotye Auto has faced severe challenges, with only 14 vehicles sold in 2024, and has struggled with production halts and financial difficulties since its parent company, Tieniu Group, declared bankruptcy in 2020 [7][8] Group 2: Leadership Background - Han Biwen brings nearly 24 years of experience in the automotive industry, primarily with Chery Automobile, where he held various roles related to production and quality management [4][5] - His previous experience includes significant roles in Chery's collaborations with Jaguar Land Rover and Qoros, as well as a recent position at Kaiwo New Energy, which aligns with Zotye's current strategic needs for recovery and transformation [4][5] Group 3: Market Context - The automotive market in China is facing increasing competition and a shift towards electrification, posing additional challenges for Zotye Auto as it attempts to resume production and innovate [3][6] - Zotye's historical reliance on imitating popular models has led to a decline in reputation and sales, contrasting with competitors like Geely, which have successfully pursued original development paths [8]