Group 1 - The new tea beverage brands, such as Mixue Ice City and Shanghai Auntie, have seen significant profit growth this year, with stock prices doubling and heightened enthusiasm in the capital market [1] - Despite the impressive performance of individual brands, the overall industry growth rate is slowing down, indicating a more competitive landscape with an influx of new products [1] - The fierce competition in the delivery market, characterized by aggressive spending, may mask deeper underlying trends within the industry [1]