Core Insights - Bawang Chaji, a new tea beverage company, is celebrating its two-year anniversary in Beijing with an art exhibition titled "CHA·Color" [2] - The company has gained significant recognition among local consumers in Beijing over the past two years [2] Company Activities - The "CHA·Color" exhibition features a core color theme of "red and blue," showcasing the evolution of tea-making techniques [2] - Bawang Chaji has collaborated with ceramic artist Ran Xiangfei to launch a co-branded gift box called "One Life, One Thing" [2] - The company has initiated offline activities titled "Seeking Fragrance in Five Colors, Tasting Tea in the East" at various themed stores in Wangfujing, Beiluoguxiang, Sanlitun, Longfu Temple, and Chaoyang [2] Market Expansion - Bawang Chaji opened its flagship store in Wangfujing on July 2, 2023, and has been actively launching various themed stores in Beijing [2] - The company has established its first campus store at Tsinghua University, featuring unique themes such as "Book Fragrance and Tea Rhythm" and music-themed stores [2] - Bawang Chaji is continuously exploring new consumer scenarios to enhance the offline experience for local consumers [2]