新质消费场域

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“公园+文化”深化消费新场景
Xiao Fei Ri Bao Wang· 2025-05-28 02:54
Core Insights - Urban cultural consumption is shifting from exclusive venues to accessible public spaces, with parks playing a crucial role in providing cultural services and experiences [1][2] - The "Park + Culture" model is responding to the demand for enhanced cultural experiences, transforming consumption from a goal-oriented approach to situational experiences that foster community belonging [1][2] - The integration of cultural services into public spaces is lowering barriers to access and enhancing cultural engagement, leading to a new paradigm of public consumption that emphasizes convenience, flexibility, and sustainability [1][2] Supply and Demand Dynamics - The "Park Economy" is evolving into a "Cultural Driver," leveraging public spaces to activate daily life and stimulate related consumption sectors such as dining, creative industries, and transportation [2] - Cultural events in parks can create a ripple effect, boosting surrounding businesses and services, illustrating the synergistic potential of cultural promotion in driving consumption [2] Infrastructure and Community Engagement - There is a need for long-term planning and professional management in cultural initiatives within parks to ensure sustained engagement rather than short-term events [3] - Establishing a collaborative ecosystem involving various stakeholders, including social organizations and cultural enterprises, is essential for transitioning from event-based activities to a sustainable cultural ecology [3] Future of Cultural Consumption - The integration of cultural consumption into everyday environments can transform parks into cultural hubs, aligning with the needs of new productive forces and creating innovative consumption spaces [3]