Group 1 - The "Guolifang Index" reflects the consumption potential and youthful vitality of cities based on the sales of Guolifang, a low-alcohol fruit juice wine brand popular among young consumers [2] - By November 2025, cities with Guolifang sales exceeding 10 million will reach 17, primarily in cities like Changsha, Zhengzhou, Wuhan, and Chengdu, which are characterized by a large young population, diverse economic structures, and vibrant night economies [2] - The index is not a rigorous consumption metric but provides real-time data that captures new trends overlooked by traditional macroeconomic indicators [2] Group 2 - Guolifang represents the current trend in new beverage consumption, particularly among Generation Z, who have discovered various mixing methods with the product [3] - The brand has penetrated four major demographics: university students, young professionals, refined mothers, and youth from small towns, indicating a shift in drinking culture [3][5] - Drinking has become more lifestyle-oriented and autonomous for young people, moving away from traditional drinking settings to more casual and social environments [6] Group 3 - The younger demographic's consumption patterns are reshaping the alcohol industry, moving away from traditional drinking cultures towards more diverse drinking scenarios [7] - The term "BROTHER" summarizes the new drinking environments: Bar, Restaurant, Office, Travel, Home, and the social aspect of drinking [7] - The recent increase in demand for Guolifang among young Koreans visiting China highlights the brand's growing popularity and the changing landscape of alcohol consumption [7] Group 4 - The new generation's consumption behavior is shifting towards valuing individuality, experiences, and emotional value rather than just functionality [9] - Guolifang serves as a marker of this consumption transformation, with the "Guolifang Index" helping industry players identify emerging trends [9] - Historical parallels are drawn to past consumer trends, illustrating that each transformative era leaves its mark on consumption patterns [9]