这背后主要源于以Z世代为主的年轻人群推动。根据社交平台内容来看，果立方目前主要渗透到4大人群，分别是 大学生、职场新人、精致妈妈、小镇青年。 转载自财新网 一瓶小酒也能卖出消费指数。 近日，快消界从业者流传的"果立方指数"引热议。他们认为，果立方在各个城市的销量，一定程度上反映出所在 城市的年轻活力和消费潜力。 果立方是一个低度果汁酒饮品牌，深受年轻消费者青睐。截至2025年11月，其销量破千万的城市达到17个，几乎 都是长沙、郑州、武汉、成都等新消费活跃的城市。 这些城市并非全是一线城市，但均呈现出"年轻人口多、经济结构多元、夜经济繁荣"的共同特征。而从经济学视 角看，上述特征恰是一个城市消费潜力的表现。 业内人士称，"果立方指数"并非一个严谨的消费指数。但通过这些贴近生活的实时数据，从业者能够捕捉到传统 宏观指标难以覆盖的新趋势。 新世代造就酒饮新场景 果立方是当前新酒饮消费趋势下的代表。 据酒行业媒体云酒头条报道，"2023年，果立方+ 被Z世代们发掘出兑水溶C100、旺仔牛奶、茶饮、雪碧、冰红 茶、东方树叶等潮流喝法。万物皆可混，开启了果立方混饮元年，它真正的流行，就是从这个时候开始的。" 而今年中韩 ...

Group 1 - The core point of the article highlights the significant growth of Guoli Fang, a beverage brand, which sold over 100 million bottles since last year, with a 211% increase in core cities and projected sales exceeding 10 million in four cities by 2024 [1] - In the first half of 2025, Guoli Fang achieved over 10 million sales in seven cities within six months, with Guangzhou experiencing a 500% year-on-year growth, and cities like Hefei, Suzhou, Hangzhou, and Wuhan seeing sales double [1] - The emergence of the "Guoli Fang Index" is noted as a humorous yet insightful measure of urban economic vitality, contrasting with traditional metrics like GDP [2][3] Group 2 - The "Guoli Fang Index" is positioned as a more relatable indicator of urban happiness compared to the "Didi Index," which relies on ride-hailing data that may not accurately reflect the lifestyle of residents in major cities [4][7] - The index reflects characteristics of cities with high sales, such as a youthful population, diverse economic structures, vibrant nightlife, and a healthy demographic with high-income groups [7] - Guoli Fang is recognized for its appeal to young consumers, who prefer affordable and enjoyable drinking experiences, often mixing it with other beverages to create personalized cocktails [11][12] Group 3 - The article emphasizes that drinking is a low-cost source of happiness for young people, with Guoli Fang being particularly attuned to their preferences [9][12] - The brand has become a part of a cultural ritual for young workers, allowing them to escape the pressures of daily life and redefine their leisure time [11] - The increasing consumption of Guoli Fang across various cities indicates a growing trend of young people seeking joy and fulfillment through this beverage [12]