来源：中国新闻网 据介绍，这场"韩流热潮"的起点，源于一袋高性价比的夏威夷果。门店工作人员回忆，最早有韩国游客 发现店内某款夏威夷果的价格仅为韩国本地的一半，随即分享至Naver(韩国社交平台)。随着口碑持续 升温，越来越多的韩国游客慕名而来，将该超市视为"免税店的延伸"，拖着行李箱进店扫货也成为常 态。 如今，这里已登顶韩国某互联网平台上海打卡路线图。工作人员介绍，韩国游客的购物清单高度集中且 极具特色：小瓶装江小白、果立方、三只松鼠夏威夷果、小黄鸭蛋卷、奥利奥饼干、香菜味方便面…… 意外走红的还有"我爱上海"主题T恤，月均销量超800件，成为游客纪念上海之行的热门选择。 店内的退税标识。受访者供图 为接住这波入境游红利，该超市从商品、服务、支付等多维度进行优化，让韩国游客感受"宾至如归"的 体验。商品陈列上，专门开辟韩国游客专属区域；店内动线指示、商品说明、服务提示均配备中韩双语 标识，循环播放双语导览；开设韩国游客专用结账通道，支持Kakao Pay、UnionPay等常用支付方式， 更推出Kakao Pay支付满300元减25元的专属优惠。作为上海首个推出离境退税即买即退服务的超市，联 合中国银行实现 ...

为接住这波入境游红利，大润发平型关店也从商品、服务、支付等多维度进行优化，专门开辟热门商品 区域，店内动线指示、商品说明、服务提示均配备中韩双语标识，循环播放双语导览；开设韩国游客结 账通道，支持Kakao Pay、UnionPay等常用支付方式，更推出Kakao Pay支付满300减25元的专属优惠， 还联合中国银行实现满200元可享9%即时退税，九成服务于韩国游客。出口处的中韩双语打车指南，也 详细标注了前往两大机场的预估车费，成为游客参考。 自从中韩免签政策实施以来，位于上海静安区的大润发平型关店，在韩国社交平台持续发酵，变身红遍 韩网的"宝藏打卡地"，日均接待韩国游客200-300人，周末高峰更达500余人次之多，成为上海入境游市 场的独特风景线。 这场"网红打卡地"的起点，源于一袋高性价比的夏威夷果。据门店工作人员介绍，最早有韩国游客发现 店内某品牌夏威夷果价格仅为韩国本地的一半，随即拍摄视频分享至Naver——韩国最热社交平台。随 着口碑持续升温，越来越多的韩国游客慕名而来，将大润发超市视为"免税店的延伸"，拖着行李箱进店 扫货。 如今，这里已登顶韩国互联网巨头平台Kakao Pay上海打卡路线图 ...

这背后主要源于以Z世代为主的年轻人群推动。根据社交平台内容来看，果立方目前主要渗透到4大人群，分别是 大学生、职场新人、精致妈妈、小镇青年。 转载自财新网 一瓶小酒也能卖出消费指数。 近日，快消界从业者流传的"果立方指数"引热议。他们认为，果立方在各个城市的销量，一定程度上反映出所在 城市的年轻活力和消费潜力。 果立方是一个低度果汁酒饮品牌，深受年轻消费者青睐。截至2025年11月，其销量破千万的城市达到17个，几乎 都是长沙、郑州、武汉、成都等新消费活跃的城市。 这些城市并非全是一线城市，但均呈现出"年轻人口多、经济结构多元、夜经济繁荣"的共同特征。而从经济学视 角看，上述特征恰是一个城市消费潜力的表现。 业内人士称，"果立方指数"并非一个严谨的消费指数。但通过这些贴近生活的实时数据，从业者能够捕捉到传统 宏观指标难以覆盖的新趋势。 新世代造就酒饮新场景 果立方是当前新酒饮消费趋势下的代表。 据酒行业媒体云酒头条报道，"2023年，果立方+ 被Z世代们发掘出兑水溶C100、旺仔牛奶、茶饮、雪碧、冰红 茶、东方树叶等潮流喝法。万物皆可混，开启了果立方混饮元年，它真正的流行，就是从这个时候开始的。" 而今年中韩 ...

Core Insights - The traditional liquor industry is facing significant challenges, with a notable decline in the number of large-scale liquor enterprises and a 5.8% decrease in production in the first half of 2025 [3][4] - Despite the overall industry downturn, certain brands like Jinjiu and Fenjiu are experiencing growth, indicating a shift in consumer preferences towards younger demographics and new consumption patterns [1][7] Group 1: Market Conditions - The white liquor industry is experiencing a "cold" phase, with over 100 large-scale enterprises exiting the market and an average inventory turnover period of 900 days [3][4] - 60% of enterprises are facing price inversion issues, and 19 listed liquor companies reported declines in both revenue and net profit, with a revenue drop of 18.42% in the third quarter [3][4] Group 2: Consumer Behavior Shift - There is a fundamental change in consumer logic, with younger consumers moving away from traditional drinking culture and seeking experiences that offer relaxation and emotional resonance [5][7] - Brands that successfully capture this new consumer logic are finding new growth paths in niche markets, contrasting sharply with the struggles of traditional liquor companies [7][10] Group 3: Brand Strategies - Brands are adopting a "de-oldification" strategy by reconstructing products to allow for user customization and creativity, as seen with Jinjiu's smaller bottle sizes and lower alcohol content [8][10] - Successful brands are also breaking away from traditional drinking scenarios, focusing on emotional healing and social experiences, which resonate with younger consumers [10][12] Group 4: Success Formula - The success of brands like Jinjiu, Fenjiu, and Guolifang is attributed to a combination of adaptable products, open narratives, and agile organizational structures [12][14] - The core of their success lies in establishing genuine emotional connections with the new generation of consumers, emphasizing product quality and brand trust over fleeting trends [12][14]

Core Insights - The traditional liquor industry is facing significant challenges, with a notable decline in the number of large-scale liquor enterprises and a 5.8% decrease in production in the first half of 2025 [3][4] - Despite the overall market downturn, certain brands like Jinjiu and Fenjiu are experiencing growth, indicating a shift in consumer preferences towards younger demographics and new consumption patterns [1][7] Group 1: Market Conditions - The white liquor industry is experiencing a "cold" phase, with over 100 large-scale enterprises exiting the market and an average inventory turnover period of 900 days [3][4] - 60% of enterprises are facing price inversion issues, and 19 listed liquor companies reported declines in both revenue and net profit, with a revenue drop of 18.42% in the third quarter [3][4] Group 2: Consumer Trends - There is a fundamental shift in consumer logic, with younger consumers moving away from traditional drinking culture and seeking experiences that offer relaxation and emotional resonance [5][7] - Brands that successfully capture this new consumer logic are finding new growth paths, moving from a focus on distribution channels to defining value through consumer engagement [7][10] Group 3: Brand Strategies - Brands are adopting a "de-oldification" strategy by reconstructing products to allow for user customization and creativity, as seen with Jinjiu's smaller bottle sizes and lower alcohol content [8][10] - Successful brands are also breaking away from traditional drinking scenarios, focusing on emotional healing and social experiences, which resonate with younger consumers [10][12] Group 4: Success Formula - The success of brands like Jinjiu, Fenjiu, and Guolifang is attributed to a combination of adaptable products, open narratives, and agile organizational structures [12][14] - The core of their success lies in establishing genuine emotional connections with the new generation of consumers, emphasizing product quality and brand trust over temporary market trends [12][14]

一瓶名不见经传的山东白酒，是如何征服韩国市场的？ 在韩国，有这样一瓶中国白酒：它出现在几乎每个中餐厅、烧烤店的餐桌上，也在便利店里和波本威士忌等西方进口酒做邻居。这款酒在韩国进口白酒市 场霸榜多年，韩国人爱它，自发宣传它，并给予它极高的评价：味道柔和，口感清爽，没有苦涩的余味。 它不是茅台，也不是五粮液，而是一款在国内甚至山东省内都名不见经传的白酒——烟台古酿。 图源Youtube 尽管是土生土长的国产品牌，但很多国人是在今年才知道烟台古酿的存在：在《鱿鱼游戏》第三季中，"烟台古酿"四个汉字赫然出现这部韩国制作的爆款 系列剧中，令很多人怀疑是不是烟台古酿给Netflix偷偷塞了广告费。 图源小红书@人生浪费指南 图源抖音@往事如风 如果在烟台登上一架飞往韩国的班机，那你会有很大概率碰见好几个拎着烟台古酿的身影，那都是韩国人带给自己老乡的礼物。烟台市也知道韩国友人好 这口，今年3月-10月，烟台市旅行社协会就推出活动：凡是来烟台住宿的韩国旅行团，都能获赠一瓶定制版的烟台古酿。 烟台古酿作为跨国送礼爆款单品的历史由来已久，据网友回忆，以前的烟台古酿每箱里面都有一个惊喜小礼品。人们印象中随酒附赠的物件包括但不限 于 ...

Group 1: Industry Overview - The liquor industry is entering a year-end summary and planning phase as the year comes to a close [1] - Guizhou's "14th Five-Year Plan" aims to consolidate the sauce-flavored liquor industry cluster and optimize product structure and marketing strategies, targeting a production value of 160 billion yuan for the liquor industry in 2024 [2] - The beer tasting committee's selection event attracted 384 participants, highlighting the growing importance of sensory evaluation in the beer industry [3][4] Group 2: Company Developments - Moutai's new leader, Chen Hua, expressed confidence in the liquor industry's potential, emphasizing the importance of quality over quantity and a focus on consumer needs [5][6] - Jiuzi Jiu and Shenzhen Airlines signed a strategic cooperation agreement to enhance brand collaboration and customer engagement [11] - Qingdao Beer plans to invest up to 10 billion yuan in financial products over the next 12 months, indicating a strategic move to manage its financial resources [10] Group 3: Market Trends - The low-alcohol fruit juice wine brand "Guoli Fang" has achieved double-digit growth for 26 consecutive months, indicating a strong market demand for innovative products [9] - The 2026 Chengdu Spring Sugar and Wine Fair is set to be the largest ever, with an exhibition area of 325,000 square meters, reflecting the industry's growth and interest [17] - Wuliangye continues its collaboration with CCTV for major events, reinforcing its brand presence in the market [8] Group 4: Product Innovations - Laobai Gan Jiu is launching new products targeting younger consumers, including lemon and dried tangerine peel wines, to adapt to changing market demands [13][14] - Moutai has introduced new products, Moutai Prince Wine (Sauce Color) and Moutai Prince Wine (Black Gold), aimed at enhancing market competitiveness [19][20]

Core Insights - Jiangxiaobai has transformed from a struggling brand labeled as a "has-been" to a successful player in the low-alcohol beverage market by focusing on product quality rather than marketing gimmicks [1][6] Group 1: Brand Transformation - Five years ago, Jiangxiaobai faced significant criticism and was seen as a cautionary tale in the industry, with doubts about its sustainability [1] - The company chose not to follow the trend of transitioning to strong liquor but instead embedded "productism" into its core strategy, leading to a quiet yet effective turnaround [1] Group 2: Customer Feedback and Product Development - Jiangxiaobai established a CDT&R customer defect tracking system to address consumer complaints, successfully reducing complaint rates by 50% [1] - The company focused on young consumers' needs by developing products like "Guolifang," which features a juice content of over 30%, enhancing the drink's appeal [1][2] Group 3: Sales and Distribution Strategy - Jiangxiaobai shifted its focus from merely selling products to understanding and engaging with young consumers' purchasing scenarios, resulting in a 57% growth in modern channels and an 87% increase for Guolifang in the first ten months of 2025 [2][4] - The company implemented a "five no" principle with distributors to foster collaboration, achieving an inventory turnover rate of 1.9 months, with some cities seeing growth exceeding 215% [4] Group 4: Corporate Evolution - By the end of 2024, the parent company will be renamed "Bottle Planet Group," marking its transition from a single liquor brand to a new beverage group [4] - The group has experienced consistent growth, averaging over 20% monthly for 22 consecutive months, with a total increase of 25% from January to October 2025 [4]

Core Insights - The primary business goal of the company is to "win trust" [4][8] - The company has successfully transformed from a single liquor brand to a multi-brand beverage group over five years, achieving a 16% growth last year and a 25% increase from January to October this year [4][5] - The company emphasizes "high-quality improvement" as a key strategy to navigate the industry's downturn, maintaining a steady growth for 22 consecutive months [4][5] Group 1: High-Quality Improvement - The company focuses on four dimensions of high-quality improvement: product, consumption scenarios, distributor cooperation models, and corporate culture [9][23] - A customer defect tracking and resolution system (CDT&R) has been implemented to enhance product quality and user satisfaction, resulting in a 50% reduction in customer complaints [11][20] - The brands "Meijian" and "Guolifang" have become significant players in the new beverage market, with Meijian establishing a large-scale aged plum wine library and Guolifang adapting to the cocktail market [13][14] Group 2: Consumer Engagement - The company is improving consumption scenarios by integrating products into users' lives and fostering drinking habits through various marketing strategies [14][20] - Collaborations with restaurants and supermarkets have led to significant sales growth, with overall performance increasing by 57% in the first ten months of the year [17][20] - The company has successfully launched a "party" project in collaboration with Meituan, selling 330,000 sets [20] Group 3: Distributor Relationships - The company has introduced a new distributor cooperation model based on principles of transparency and mutual growth, aiming to alleviate the operational pressures faced by distributors [21][23] - Inventory turnover rates have improved significantly, with Meijian's turnover at two months and Guolifang at 1.9 months, enhancing collaboration with distributors [21][23] Group 4: Corporate Culture and Employee Trust - The company is focused on building a professional team and a healthy corporate culture to drive innovation and transformation [23][33] - A talent co-creation declaration has been issued to attract innovative thinkers and professionals, fostering a culture of continuous improvement [33][35] - The company believes that the essence of the new beverage industry lies in returning to common sense and continuously evolving beyond past achievements [35]

Core Insights - Industry investment is a key engine for the evolution of the liquor industry, providing necessary funding and support for channel expansion, product innovation, and brand building [2] - The rise of "micro-drinking socialization" and "self-consumption" among younger generations has made the dual approach of capital and industry essential for the liquor sector to grasp future growth opportunities [2] - The AIIC2025 Liquor Industry Investment and Innovation Conference will launch the "AIIC New Growth Liquor Consumption Fund" with an initial scale of 500 million yuan, aimed at discovering innovative projects and providing financial support [2] Industry Trends - The new liquor segment has become a typical representative of industry investment driving innovation, reflecting how capital resonates with consumer trends [3] - From 2020 to 2021, the market size of new liquor brands surged from approximately 20 billion yuan to 30 billion yuan, with a compound annual growth rate of about 30% [3] - The new liquor segment is expected to grow from 57 billion yuan to between 74.3 billion and 75 billion yuan from 2024 to 2025, maintaining a compound annual growth rate of 25% to 30% [3] Company Developments - In October, Mixue Group invested nearly 300 million yuan to gain control of the fresh beer brand "Fulu Family," marking a significant move into the fresh beer sector [4] - Bottle Planet Group achieved a 16% organic revenue growth in 2024, with its low-alcohol new liquor business growing by 30% [4] - The traditional yellow wine leader, Kuaijishan, launched a sparkling yellow wine in August 2023, achieving over 10 million yuan in sales within 72 hours during the 2024 "618" event [8] Conference Insights - The AIIC2025 conference will provide a platform for industry innovators to share practical experiences and insights [4][11] - The event will serve as a strategic window for participants to engage directly with industry capital and learn about emerging growth trends [11] - Design has become a crucial factor in attracting younger consumers, with significant collaborations established with well-known liquor companies for packaging design [10]