Group 1 - The rise of KOLs (Key Opinion Leaders) in brand event invitations reflects a shift from traditional media to social media, where KOLs provide quantifiable ROI for brands through their engaged follower base and conversion capabilities [1][2] - Traditional media's role in brand event coverage is diminishing as KOLs gain preferential access to resources and opportunities, leading to a loss of the "first-mover advantage" for journalists [2][5] - KOLs' content is often more subjective and commercially driven, allowing them to dominate in a fast-paced content environment, while journalists struggle with longer editorial processes [5] Group 2 - Journalists possess inherent advantages such as predictive reporting capabilities, which can differentiate them from KOLs by identifying future trends based on industry insights [9] - The ability to uncover "hidden news" is crucial for journalists, enabling them to provide early signals of industry developments beyond just event coverage [9] - Effective pre-event preparation, including thorough analysis and research, allows journalists to establish context for their reporting, giving them an edge over KOLs' spontaneous content [9][10] Group 3 - Building and maintaining a professional network of sources is a long-term advantage for journalists, providing deeper context and analysis beyond the events themselves [10] - The influx of KOL invitations should prompt journalists to redefine their professional value by focusing on depth, breadth, and expertise that KOLs cannot match, turning challenges into opportunities for business model innovation [10]