Group 1 - The rise of KOLs (Key Opinion Leaders) in brand event invitations reflects a shift from traditional media to social media, where KOLs provide quantifiable ROI for brands through their engaged follower base and conversion capabilities [1][2] - Traditional media's role in brand event coverage is diminishing as KOLs gain preferential access to resources and opportunities, leading to a loss of the "first-mover advantage" for journalists [2][5] - KOLs' content is often more subjective and commercially driven, allowing them to dominate in a fast-paced content environment, while journalists struggle with longer editorial processes [5] Group 2 - Journalists possess inherent advantages such as predictive reporting capabilities, which can differentiate them from KOLs by identifying future trends based on industry insights [9] - The ability to uncover "hidden news" is crucial for journalists, enabling them to provide early signals of industry developments beyond just event coverage [9] - Effective pre-event preparation, including thorough analysis and research, allows journalists to establish context for their reporting, giving them an edge over KOLs' spontaneous content [9][10] Group 3 - Building and maintaining a professional network of sources is a long-term advantage for journalists, providing deeper context and analysis beyond the events themselves [10] - The influx of KOL invitations should prompt journalists to redefine their professional value by focusing on depth, breadth, and expertise that KOLs cannot match, turning challenges into opportunities for business model innovation [10]

Core Insights - The article discusses the shift from traditional media to self-media, highlighting the challenges faced by traditional media professionals in adapting to the new landscape [2][4][10] Group 1: Traditional Media Challenges - Traditional media professionals are experiencing a decline in their status and influence as self-media rises, leading to questions about their future [2][4] - The once prestigious position of media professionals has diminished, with many now lacking the autonomy to make decisions regarding their work and resources [6][7] - The strict separation between editorial and commercial roles in traditional media has resulted in inefficiencies and a lack of motivation among content creators [10][12] Group 2: Self-Media Advantages - Self-media creators have capitalized on the changing landscape, often achieving higher incomes and greater flexibility in their work compared to traditional media professionals [1][13] - The ability of self-media to engage directly with audiences and adapt quickly to market demands has made them more appealing to advertisers, especially during economic downturns [13][14] - Self-media offers diverse monetization options, including content paywalls, brand placements, and e-commerce, which traditional media struggles to match [13][14] Group 3: Future Directions for Media Professionals - Media professionals are encouraged to embrace market-oriented strategies and develop their own ecosystems to remain relevant in the evolving landscape [16][17] - Young professionals should focus on skill development within traditional media while preparing for potential transitions to self-media or independent work [17][18] - The article emphasizes the need for media professionals to overcome complacency and be ready to adapt to the challenges of a rapidly changing industry [18][19]

Group 1 - The core argument is that the increasing number of new media accounts established by universities is leading to them becoming negative assets [2][14] - New media is contrasted with traditional media, highlighting the shift from passive consumption to active engagement in news [3][4] - The evolution of new media has resulted in a proliferation of platforms, but many institutions have failed to adapt effectively [4][5] Group 2 - Universities struggle to distinguish between internal and external communication, leading to ineffective outreach [15][16] - Content across different platforms is often homogenized, reducing the impact of messaging [21][23] - Many university media accounts lack the ability to produce original content, relying instead on repetitive and unengaging material [24][25] Group 3 - The storytelling aspect of university media has diminished, focusing instead on generic success stories rather than authentic narratives [29][31] - There is a tendency to prioritize safe content, which can lead to unexpected backlash when the content fails to resonate [34][35] - The rapid evolution of new media platforms has left many university accounts struggling to keep up, resulting in outdated practices [45][46] Group 4 - Some university media accounts continue to operate despite low engagement, prioritizing appearance over substance [53][54] - The inability to adapt and innovate in content creation leads to these accounts becoming targets for criticism during crises [55][56]