对电视台主持人来说，搞短视频简直是降维打击。加上前些年企业营销预算充足，自媒体正处流量红利 期，没多久她就组建了自己的拍摄团队。凭借稳定输出的优质内容，她靠口碑不断获得新合作，渐渐拥 有了稳定的客户和业务。 口罩前她生意不要太好，法国波尔多就去了十几回，每回出场费8到10万打底，商务舱往返；这两年媒 体一片低迷，她的变现能力依旧能打：团队里的专职摄影师，月薪平均能拿到5万；就连兼职摄影师， 在她这月收入也有2万～3万。 这样的收入，让绝大多数"媒体老师"自愧不如。事实上，收入反映的只是一种结果，当机构媒体被自媒 体全方位超越，年轻和中年媒体人该何去何从？ 我认识一位旅行生活方式的头部自媒体人，姐们学播音主持出身。十多年前，因为受不了体制内的束 缚，又生性爱玩，她从电视台裸辞。四处游历时，她琢磨着找份能光明正大"旅游"的事业，没想到竟意 外踩中了短视频的时代风口。 傲慢：正在消失的媒体光环 传统媒体人的傲慢，似乎是刻在骨子里的。这种既傲且慢，除了媒体大厂title之外，更深层的根源，在 于曾经牢牢掌握的媒介话语权。 从解决户口到社交体面、头顶光环登堂入室，光鲜亮丽的媒体人曾是被外界仰视的对象。像我当年毕业 就进 ...

Group 1 - The core argument is that the increasing number of new media accounts established by universities is leading to them becoming negative assets [2][14] - New media is contrasted with traditional media, highlighting the shift from passive consumption to active engagement in news [3][4] - The evolution of new media has resulted in a proliferation of platforms, but many institutions have failed to adapt effectively [4][5] Group 2 - Universities struggle to distinguish between internal and external communication, leading to ineffective outreach [15][16] - Content across different platforms is often homogenized, reducing the impact of messaging [21][23] - Many university media accounts lack the ability to produce original content, relying instead on repetitive and unengaging material [24][25] Group 3 - The storytelling aspect of university media has diminished, focusing instead on generic success stories rather than authentic narratives [29][31] - There is a tendency to prioritize safe content, which can lead to unexpected backlash when the content fails to resonate [34][35] - The rapid evolution of new media platforms has left many university accounts struggling to keep up, resulting in outdated practices [45][46] Group 4 - Some university media accounts continue to operate despite low engagement, prioritizing appearance over substance [53][54] - The inability to adapt and innovate in content creation leads to these accounts becoming targets for criticism during crises [55][56]