目前，宜都拥有杨守敬书院、三峡九凤谷等5家4A级旅游景区。清江湾更串联起三峡大坝、年接待百万游客的三峡千古情演艺等地标， 形成多维文化体验矩阵，与"水清如镜"的自然生态共同构成独特旅居资源。 转自：新华财经 1月17日，华中区域首个平安旅居基地在宜都市清江湾旅游度假区正式启动。该项目由中国平安集团与宜都市国投集团共同打造，是区 域康养旅居融合发展的标志性项目，也是华中地区首个拥有平安管家服务体验展厅的旅居基地。 宜都市位于长江与清江交汇处，巴楚文化交融，素有"楚蜀咽喉""三峡门城"之称，是全国文明城市、全国卫生城市，赛迪全国百强居第 62位。近年来，宜都市加快文旅融合转型升级发展步伐，大力推动生态优势转化为产业优势，已成功获评荆楚文旅名县、湖北省全域旅 游示范区。 项目落地的宜都清江湾旅游度假区，是鄂西生态旅游圈重要节点，向东接宜昌三峡，向西连恩施大峡谷，向北通神农架，随着呼南高铁 宜都站项目获批，其交通区位优势将进一步放大。该旅游度假区2023年被评为省级旅游度假区，正全力创建国家级旅游度假区。所在地 青林寺村自2014年启动"景村共建"，已建成1516间高质量度假客房，形成从高端酒店到温泉民宿的完整体系， ...

转自：扬子晚报 1月18日，2025年苏州吴中区重点打造的"十大文体旅IP项目"之一的苏州临湖富硒温泉酒店正式开业。 这座由吴中城投集团升级打造的康养度假综合体，通过整合"湖、园、泉"三大核心资源，将太湖自然元 素、苏州园林雅韵与珍稀温泉资源有机融合，让长三角"旅居+康养"市场再添新地标。 该酒店位于太湖之畔的吴中区临湖镇，占地面积5万余平方米，前身为业界较为知名的苏州颐舍温泉酒 店、苏州吴中山湖温泉度假酒店。为主动融入吴中环太湖文旅业发展和长三角一体化战略，经吴中城投 集团投资改造后，酒店以全新面貌亮相，通过整合"湖、园、泉"三大核心资源，将太湖自然元素、苏州 园林雅韵与珍稀温泉资源有机融合，形成集温泉中心、豪华客房、温泉别墅、餐饮宴会、户外拓展、休 闲康乐于一体的康养度假综合体。 大限度保留矿物质活性。除了30余处风格各异的温泉泡池及6间汤屋，还提供亲亲鱼疗、石板浴、气泡 按摩等多元化泡浴体验，满足不同宾客的康养需求。 酒店拥有73间景观客房及14栋独立温泉别墅。客房设计融合现代雅致与苏式韵味，部分配备观景庭院或 阳台；别墅隐匿于园林深处，设有独立庭院与恒温泡池，提供24小时管家服务，适合家庭度假与高端商 ...

Core Viewpoint - The summer of 2023 has seen a significant decline in the popularity of homestays, with a noticeable drop in bookings compared to previous years, leading to increased competition and price wars among mid-to-high-end homestays [2][4]. Industry Trends - The homestay market is experiencing a transformation, shifting from a focus on "Instagrammable" locations to an emphasis on practical experiences and value for consumers [2][3]. - Data from Tujia indicates that over 40% of homestay bookings this summer were for stays of 7 days or more, reflecting a trend towards longer stays [3]. - A report shows that 30.9% of online homestay bookings in February 2023 were for properties priced over 400 yuan, indicating a rising demand for higher-quality accommodations [3]. Market Dynamics - The number of registered homestays is projected to grow from 91,000 in 2023 to 100,200 in 2024, representing year-on-year increases of 136.87% and 10.08%, respectively [4]. - Operators are adapting to market changes by enhancing service offerings, such as providing unique experiences and personalized services to attract customers [2][3]. Consumer Preferences - Consumers are increasingly valuing unique experiences, such as scenic views and cleanliness, with a focus on the overall experience rather than just the accommodation [3][6]. - Family-friendly features and pet-friendly options are becoming popular among consumers, indicating a shift towards more personalized and diverse offerings in the homestay market [6]. Strategic Recommendations - Industry stakeholders are encouraged to diversify customer acquisition channels and move away from reliance on short-term stays, focusing instead on long-term, scalable travel products that integrate local culture [4].