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华中区域首个平安旅居基地在湖北宜都正式启动
Zhong Guo Jin Rong Xin Xi Wang· 2026-01-19 10:14
目前,宜都拥有杨守敬书院、三峡九凤谷等5家4A级旅游景区。清江湾更串联起三峡大坝、年接待百万游客的三峡千古情演艺等地标, 形成多维文化体验矩阵,与"水清如镜"的自然生态共同构成独特旅居资源。 转自:新华财经 1月17日,华中区域首个平安旅居基地在宜都市清江湾旅游度假区正式启动。该项目由中国平安集团与宜都市国投集团共同打造,是区 域康养旅居融合发展的标志性项目,也是华中地区首个拥有平安管家服务体验展厅的旅居基地。 宜都市位于长江与清江交汇处,巴楚文化交融,素有"楚蜀咽喉""三峡门城"之称,是全国文明城市、全国卫生城市,赛迪全国百强居第 62位。近年来,宜都市加快文旅融合转型升级发展步伐,大力推动生态优势转化为产业优势,已成功获评荆楚文旅名县、湖北省全域旅 游示范区。 项目落地的宜都清江湾旅游度假区,是鄂西生态旅游圈重要节点,向东接宜昌三峡,向西连恩施大峡谷,向北通神农架,随着呼南高铁 宜都站项目获批,其交通区位优势将进一步放大。该旅游度假区2023年被评为省级旅游度假区,正全力创建国家级旅游度假区。所在地 青林寺村自2014年启动"景村共建",已建成1516间高质量度假客房,形成从高端酒店到温泉民宿的完整体系, ...
融合“湖、园、泉”三大核心资源,苏州临湖富硒温泉酒店焕新揭开面纱
Xin Lang Cai Jing· 2026-01-18 13:20
Group 1 - The Suzhou Linhu Selenium Hot Spring Hotel, one of the key "Ten Cultural and Tourism IP Projects" in Wu Zhong District, officially opened on January 18, 2025, enhancing the "travel + health" market in the Yangtze River Delta [1][3] - The hotel covers an area of over 50,000 square meters and was transformed from the well-known Suzhou Yishe Hot Spring Hotel and Suzhou Wuzhong Shanhu Hot Spring Resort, integrating three core resources: "lake, garden, and spring" [3][9] - The hotel features a natural hot spring sourced from a depth of 2008 meters, with a water temperature of approximately 63°C, and offers various wellness experiences including over 30 uniquely styled hot spring pools and six private bathhouses [5][6] Group 2 - The hotel includes 73 scenic guest rooms and 14 independent hot spring villas, designed to blend modern elegance with Suzhou's traditional charm, catering to both family vacations and high-end business receptions [8] - The hotel aims to deepen collaboration with partners in leisure tourism, health vacation, and conference sectors, while developing diverse wellness products that integrate local cultural heritage [9] - Wu Zhong District is positioned as a prime tourist destination for Shanghai visitors, with the hotel reflecting the district's strategic focus on integrating cultural tourism and health industries [8][9]
记者手记:暑期民宿,以服务促成长
Xin Hua Wang· 2025-09-05 15:16
Core Viewpoint - The summer of 2023 has seen a significant decline in the popularity of homestays, with a noticeable drop in bookings compared to previous years, leading to increased competition and price wars among mid-to-high-end homestays [2][4]. Industry Trends - The homestay market is experiencing a transformation, shifting from a focus on "Instagrammable" locations to an emphasis on practical experiences and value for consumers [2][3]. - Data from Tujia indicates that over 40% of homestay bookings this summer were for stays of 7 days or more, reflecting a trend towards longer stays [3]. - A report shows that 30.9% of online homestay bookings in February 2023 were for properties priced over 400 yuan, indicating a rising demand for higher-quality accommodations [3]. Market Dynamics - The number of registered homestays is projected to grow from 91,000 in 2023 to 100,200 in 2024, representing year-on-year increases of 136.87% and 10.08%, respectively [4]. - Operators are adapting to market changes by enhancing service offerings, such as providing unique experiences and personalized services to attract customers [2][3]. Consumer Preferences - Consumers are increasingly valuing unique experiences, such as scenic views and cleanliness, with a focus on the overall experience rather than just the accommodation [3][6]. - Family-friendly features and pet-friendly options are becoming popular among consumers, indicating a shift towards more personalized and diverse offerings in the homestay market [6]. Strategic Recommendations - Industry stakeholders are encouraged to diversify customer acquisition channels and move away from reliance on short-term stays, focusing instead on long-term, scalable travel products that integrate local culture [4].