旅游+演艺新业态

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“旅游+演艺”新业态带动消费增长
Yang Shi Wang· 2025-09-06 04:08
Group 1 - The trend of "traveling with performances" is emerging in the tourism market, with concerts and large performances driving consumption growth in surrounding accommodation and dining sectors as autumn approaches [1] - In Hangzhou, the "live streaming stage" at Qiandao Lake attracted over 4.8 million viewers, ten times the local population, indicating a significant increase in both online and offline consumption [3] - A recent popular concert in Dalian has become a new growth point for local consumption, with fans not only attending the concert but also visiting city attractions and enjoying local cuisine, leading to a notable increase in hotel and merchant foot traffic [5] Group 2 - Many regions are actively cultivating the "tourism + performance" new business model, with Fujian hosting 28,000 commercial performances in the first half of the year, attracting 4.75 million attendees and generating revenue of 1.54 billion yuan; Guangxi held 29 large performances with over 5,000 attendees, earning 439 million yuan in ticket sales and driving over 3 billion yuan in related consumption [7]