Core Viewpoint - The article highlights the development of the tourism and cultural industry in Pingxiang, Guangxi, focusing on the potential of emotional consumption and cross-border tourism, particularly with Vietnam [1][4]. Group 1: Tourism Development - Pingxiang has leveraged its unique geographical advantages to promote border tourism, launching cross-border day and two-day tours to Vietnam, which have seen significant growth in participation [2][4]. - From April 29 to September 30, 2023, the number of one-day tour groups to Vietnam reached 4,456, a year-on-year increase of 47.75%, with 77,696 participants, up 76.89% compared to the previous year [2][4]. - The local travel agencies experienced a surge in orders for cross-border one-day tours during the National Day and Mid-Autumn Festival holidays, attributed to the high cost-effectiveness and convenience of these tours [2][4]. Group 2: Cultural Exchange and Events - The popularity of border and cross-border tourism is supported by various cultural exchange activities, including the Guangxi-Pingxiang China-Vietnam Border Tourism Festival and other events aimed at enhancing mutual understanding between the two countries [4][5]. - Pingxiang has organized promotional activities in major cities like Beijing, Chengdu, and Guangzhou to boost the recognition and reputation of its border tourism [4][5]. Group 3: Future Plans and Strategies - The local government plans to continue implementing the "Cultural Tourism Integration Quality Improvement Project" and deepen cross-border tourism cooperation with Vietnam [5]. - Future initiatives include developing themed travel routes such as "ASEAN Fruit Tour" and "Border Red Research Study," aimed at enhancing visitor satisfaction [5].