旅游业供给侧结构性改革
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文旅产业高质量发展呈现新面貌
Ren Min Ri Bao· 2025-08-04 02:06
Core Insights - The integration of culture and tourism is gaining momentum, showcasing unique regional characteristics and enhancing visitor experiences [1][2][3][4][5] - Domestic tourism has seen significant growth, with 3.285 billion trips taken in the first half of the year, a 20.6% increase year-on-year, and total spending reaching 3.15 trillion yuan, up 15.2% [1][2] - The cultural tourism sector is being positioned as a pillar industry, contributing to economic development and improving the quality of life for citizens [1][5] Group 1: Cultural and Tourism Integration - Regions like Guizhou and Shaanxi are successfully merging traditional cultural elements with modern tourism experiences, attracting more visitors [1][2] - In Guizhou's Zhaoxing Dong Village, tourist numbers reached 373,200 in the first half of the year, a 24.48% increase, with tourism revenue hitting 382 million yuan, up 25.36% [2] - Xi'an is enhancing visitor engagement through immersive experiences, such as themed street districts that allow tourists to interact with historical narratives [3] Group 2: Economic Impact and Development - The tourism industry is recognized as a vital driver of economic growth, with efforts to improve the modern tourism system and expand its scale and quality [2][5] - The cultural tourism sector is increasingly seen as a means to promote and preserve traditional Chinese culture, with various regions showcasing local heritage through performances and crafts [4] - The Ministry of Culture and Tourism emphasizes the importance of creating a comfortable consumer environment and continuously upgrading tourism products to meet public demand [5]
文旅产业高质量发展呈现新面貌(奋勇争先,决战决胜“十四五”)
Ren Min Ri Bao· 2025-08-03 22:10
Core Viewpoint - The integration of culture and tourism is gaining momentum, showcasing the potential for high-quality development in the tourism industry, which is becoming a pillar for economic growth and enhancing people's quality of life [1][5]. Group 1: Cultural and Tourism Integration - Various regions are accelerating the structural reform of tourism supply, leading to a richer and higher quality supply, with a notable increase in domestic travel, reaching 3.285 billion trips in the first half of the year, a year-on-year increase of 20.6% [1]. - The cultural and tourism integration has revitalized traditional skills and attracted tourists, as seen in the Zhaoxing Dong Village, which received 373,200 visitors in the first half of the year, a 24.48% increase, generating a tourism revenue of 382 million yuan, up 25.36% [2]. Group 2: Innovative Supply and Consumer Experience - Innovative supply in tourism enhances people's sense of happiness and safety, with immersive experiences in Xi'an, such as role-playing in historical settings, significantly boosting cultural tourism consumption [3]. - The key to stimulating travel enthusiasm lies in high-quality supply, with regions adapting to new consumer trends and promoting the integration of tourism with culture, sports, commerce, and agriculture [3]. Group 3: Cultural Heritage and Tourism - Tourism serves as an important vehicle for promoting and inheriting traditional Chinese culture, with various cultural performances and handicrafts showcased in places like the Liu Chi Alley scenic area in Anhui [4]. - The integration of cultural and tourism industries is essential, with a focus on traditional, revolutionary, and advanced socialist cultures to enhance cultural confidence and appreciation during travel [4]. Group 4: Economic Impact and Future Directions - The cultural and tourism sector plays a crucial role in economic transformation, consumption expansion, and meeting people's aspirations for a better life, emphasizing the need for a comfortable and secure consumer environment [5].