侗族大歌婉转悠扬，木构鼓楼高高矗立，贵州侗寨将少数民族文化与现代旅游体验相融合，为游客呈现 文旅大戏；千米长街灯火如昼，AR古塔画卷光影流转，陕西西安以深厚的历史文化底蕴，向游客展示 古今交融的独特魅力……在以文塑旅、以旅彰文的过程中，文旅融合释放新活力。 习近平总书记指出："文旅融合前景广阔，要推动文旅产业高质量发展，真正打造成为支柱产业、民生 产业、幸福产业。" 近年来，各地区各部门加快推进旅游业供给侧结构性改革，创造出更加丰富的优质供给，文化和旅游深 度融合发展呈现勃勃生机。上半年，国内居民出游人次达32.85亿，同比增长20.6%；出游花费达3.15万 亿元，同比增长15.2%。文旅市场日新月异的变化，汇聚成我国文旅产业发展壮大、转型升级的壮美图 景。 市场欣欣向荣，为经济发展注入动力—— 夜幕降临，一阵锣鼓响，六尺巷的"五亩园"演出精彩不断，黄梅戏、单口相声、桐城歌轮番上阵。台上 艺术家表演不停，台下观众也互动唱和。"能在旅途中体验非遗，感觉很有意义。"来自浙江杭州的游客 郭威说。 "寨里这些'摸得着'的历史，让大家吃上了'旅游饭'。"站在一处民居旁，肇兴村党委书记陆卫敏说。文 化和旅游融合发展，不 ...

Core Insights - The report highlights the emergence of "internet celebrity potential cities" in China, with Xuzhou ranking first in the 2025 potential city list, followed by Taiyuan, Linyi, Yantai, and Wenzhou, among others [1][2] - These cities have shown significant growth in tourism and consumer activity during the recent May Day holiday, indicating a shift from short-term popularity to sustainable growth strategies [1][5] Group 1: Tourism Performance - Xuzhou experienced a surge in transportation, with 406,700 passengers at the high-speed railway station during the holiday, a year-on-year increase of 14.92%, and air traffic reaching 60,500, up 22.13% [2] - Wenzhou welcomed 5,013,400 tourists, a 23.27% increase, with popular attractions like Yandang Mountain and Nanxi River seeing significant visitor numbers [3] - Mianyang reported 2,272,100 visitors across its A-level tourist sites, a 27.93% increase, generating ticket revenue of 20.75 million yuan, up 23.11% [3] - Cangzhou received 4,049,000 visitors, a 21.34% increase, with 1,242,200 from the Beijing-Tianjin area, highlighting its appeal in the short-distance tourism market [4] - Taiyuan maintained a high visitor count of 6,160,900, with a year-on-year growth of 8.4%, indicating its strong external tourist attraction [4] Group 2: Economic Impact and Consumer Behavior - Xuzhou's retail sector saw sales of approximately 1.032 billion yuan during the holiday, a 5.4% increase, with significant contributions from local shopping districts [6] - Wenzhou is focusing on enhancing inbound tourism by offering multilingual guides and cultural experiences to attract Southeast Asian and Japanese tourists [7] - Mianyang is innovating with "cultural + technology" experiences, such as low-altitude flight simulations, to enhance consumer engagement [7] - Cangzhou's unique events, like the "smoky fire show + national trend festival," have become popular on social media, showcasing the city's cultural offerings [8] Group 3: Brand Development and Long-term Strategy - The cities are transitioning from single-point attractions to systematic operations, aiming for long-term brand sustainability rather than short-term spikes in popularity [9][10] - Baotou's approach includes a comprehensive cultural tourism matrix, integrating various activities to maintain visitor interest throughout the year [10] - Taiyuan is refining its cultural assets by offering diverse tourism routes, moving away from traditional models to more engaging experiences [11] - The report emphasizes that sustainable city branding relies on a cohesive strategy that includes content production, urban management, and innovative tourism experiences [12]