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从卢旺达到拉拉穆里,揭秘全球旅业转型的十大黄金法则 | 科尔尼&WEF联合发布全球旅游业报告下篇
科尔尼管理咨询· 2025-08-28 09:50
Core Viewpoint - The report outlines ten guiding principles for the sustainable development of the global tourism industry, emphasizing the need for a transformative approach that balances economic growth with cultural heritage preservation and community empowerment [5][31]. Group 1: Guiding Principles - Principle 1: Adapt, upgrade, and customize products and services to meet the evolving needs of diverse tourists while respecting cultural authenticity [6][7]. - Principle 2: Strategically focus on high-potential growth areas by developing unique experiences that align with local resources and community values [8][9]. - Principle 3: Foster responsible technology and innovation to enhance visitor experiences while ensuring fairness and privacy [12]. - Principle 4: Develop resilience strategies to mitigate risks from geopolitical conflicts, environmental changes, and demographic shifts [13][14]. - Principle 5: Encourage mutual understanding between residents and tourists by involving local communities in tourism governance [15][16]. - Principle 6: Implement regenerative practices to minimize environmental impact and promote ecological restoration [19][20]. - Principle 7: Address labor shortages through inclusive workforce development programs that enhance skills and job quality [21][22]. - Principle 8: Support the development of small and medium-sized enterprises (SMEs) as they are crucial for providing unique local experiences [23][24]. - Principle 9: Invest in sustainable infrastructure that meets industry growth needs while considering environmental and social sustainability [26][27]. - Principle 10: Revitalize unique cultural heritage by transforming it into a source of contemporary creativity and meaningful cross-cultural exchange [28][29]. Group 2: Implementation and Collaboration - The effective implementation of these principles requires breaking traditional boundaries and establishing collaborative mechanisms among various stakeholders in the tourism ecosystem [31][32]. - A comprehensive approach is necessary to address the interconnected challenges faced by the tourism industry, emphasizing the importance of collaboration across public, private, and community sectors [33][34]. - The report envisions a future where tourism serves as a catalyst for enhancing global resilience, promoting cultural exchange, and achieving inclusive prosperity [55].