Core Points - The launch of the direct flight route from Shanghai to Marseille by China Eastern Airlines in 2024 enhances travel convenience between China and southern France, making Marseille the second-largest tourist destination for Chinese visitors to France after Paris [1][2] - The opening of this route coincides with the 60th anniversary of diplomatic relations between China and France, as well as the China-France Cultural Tourism Year, marking a significant milestone in bilateral cultural exchange [2] Group 1 - The direct flight service fills a gap in air travel between Shanghai and Marseille, which have been sister cities since 1987, previously requiring travelers to transit through a third location [2] - Marseille Provence Airport serves as a key air gateway in southern France, attracting Chinese tourists with its rich natural and cultural landscapes, including the Alps and the Mediterranean coast [2] Group 2 - The promotional event held in Shanghai featured representatives from the Provence-Alpes-Côte d'Azur region, including tourism boards from Marseille, Nice, and Manosque, showcasing local attractions accessible to travelers via the new direct flight [2]