2025年1月，广州市地方金融管理局正式批复，同意广州旅金科技集团有限公司（以下简称"广州旅 金"）将所持萤火虫小贷全部股权划转至艺龙网，并同步变更章程条款。这意味着，同程旅行终于实现 了对萤火虫小贷的完全掌控，而这背后，是其历时多年的执着尝试。 时间回到2022年12月，同程旅行发布公告称，通过旗下实体与广州旅金订立出资协议，以4.5亿元获得 广州旅金13.85%股权。广州旅金正是萤火虫小贷的母公司，也是同程数科的运营主体，其最为市场熟 悉的是同程金融。彼时同程旅行虽然间接拥有一定的持股比例，但并未能完全掌控萤火虫小贷。 到了2024年2月，同程旅行进一步发布公告称，拟以11.5亿元收购广州旅金55.14%股权。若交易完成， 同程旅行将持有广州旅金68.99%股权，成为广州旅金的控股母公司，后者也将并入同程旅行的财务报 表中。萤火虫小贷也将成为同程旅行真正掌控的小贷机构。 对于这笔收购，同程旅行对外称，"通过收购该公司，可以引入金融科技，提升用户支付体验，更好地 满足用户需求，另外还可以通过提供契合旅游产业生态链的金融科技产品、数位化科技解决方案等，加 深与旅游行业产业链的合作。" 流量的尽头，往往藏着金融 ...

Core Viewpoint - Ctrip Microloan has experienced significant growth in the first half of 2025, with a 50.68% increase in revenue and a net profit that has doubled, driven by the booming tourism industry and increasing consumer demand for travel credit products [2][3]. Financial Performance - Ctrip Microloan achieved a revenue of 293 million yuan in the first half of 2025, marking a year-on-year growth of 50.68%, and a net profit of 44.29 million yuan, which is a 132.58% increase [3]. - In the first quarter of 2025, the company reported a revenue of 136 million yuan, up 44.61% year-on-year, and a net profit of 20.33 million yuan, reflecting a 271.25% increase [4]. - From 2021 to 2024, Ctrip Microloan's revenue surged from 58.59 million yuan to 452 million yuan, a growth of 671.46%, while net profit increased from 1.25 million yuan to 88.73 million yuan, a rise of 7006.78% [4][5]. - The net profit margin improved significantly from 2.94% in 2021 to 19.62% in 2024, indicating enhanced profitability [5]. Industry Context - The tourism sector has seen a rapid increase, with domestic travel reaching 3.285 billion trips in the first half of 2025, a 20.6% increase year-on-year, and total spending of 3.15 trillion yuan, up 15.2% [7]. - Online travel agencies (OTAs) like Ctrip are capitalizing on this trend by offering various credit products to meet consumer needs, with nearly 60% of young travelers willing to use installment payments for their trips [8]. Regulatory Challenges - Despite the impressive growth, Ctrip Microloan faces compliance challenges, including user complaints about aggressive debt collection practices, with 926 complaints reported, primarily related to "violent collection" methods [15][18]. - The company has been flagged for violations regarding the handling of personal information, which raises concerns about user privacy and compliance with regulatory standards [15][17].