Core Insights - The article discusses the transformation of the tourism market in China, highlighting a shift from traditional scenic spots to lesser-known destinations gaining popularity [6][9][29] - It emphasizes the growing dissatisfaction among tourists regarding the commercialization and high costs associated with 5A scenic areas, leading to a decline in their attractiveness [12][25][35] Group 1: Tourism Market Trends - The popularity of destinations like Xinjiang has surged, but the influx of tourists has led to overcrowding and logistical challenges [4][6] - Data shows a 200% increase in interest for less crowded travel options, with small towns becoming popular destinations [7][29] - The brand index of the top 100 5A scenic spots has halved over the past four years, indicating a decline in their appeal [7] Group 2: Tourist Experience and Pricing - Tourists are increasingly frustrated with hidden costs and excessive fees at 5A scenic spots, leading to feelings of being exploited [10][12] - The article provides examples of exorbitant costs at popular sites, with some requiring up to 1500 yuan to visit all attractions [12][14] - The revenue growth of traditional scenic spots is not keeping pace with rising operational costs, leading to financial strain [14][15] Group 3: Competition and Alternatives - The rise of alternative tourism experiences, such as local food markets and cultural immersion, is drawing visitors away from traditional scenic spots [32][35] - The article notes that the demand for music festivals and other experiential events is increasing, contrasting with the stagnation of 5A scenic areas [35] - Tourists are seeking unique and authentic experiences, leading to a decline in the popularity of cookie-cutter tourist attractions [25][35]

Core Insights - The tourism market is shifting from traditional scenic spots to a more diverse range of destinations, with a notable increase in interest for lesser-known locations [7][8][22] - The popularity of 5A scenic spots is declining, as evidenced by a 50% drop in brand index over the past four years, while searches for "less crowded destinations" surged by 200% [8][22] - The over-commercialization of 5A scenic spots has led to a decline in visitor experience, with many tourists feeling exploited by high fees and poor service [10][12][26] Group 1: Changing Tourism Trends - The phrase "one must visit Xinjiang once in a lifetime" has gained popularity, leading to increased traffic but also chaos in tourist areas [2][4] - Tourists are increasingly avoiding crowded 5A scenic spots in favor of quieter, less commercialized locations [3][41] - Data shows a significant rise in interest for "hidden gem" destinations, with searches increasing by 300% for lesser-known cities [42] Group 2: Economic Impact on Scenic Spots - The revenue growth of traditional scenic spots is not keeping pace with rising operational costs, leading to financial strain [20][21] - The introduction of policies to lower ticket prices for key state-owned scenic spots has negatively impacted their profitability [19] - Despite the challenges, some 5A scenic spots are investing heavily in infrastructure and attractions to attract visitors [23][22] Group 3: Visitor Experience and Expectations - Tourists report feeling like "prey" in over-commercialized environments, where additional fees for activities and amenities are common [14][12] - The experience at 5A scenic spots is often marred by overcrowding, leading to dissatisfaction among visitors [40][39] - There is a growing trend among younger travelers to seek authentic experiences, moving away from traditional tourist paths [60][56] Group 4: Competition and Market Dynamics - The rise of alternative attractions, such as music festivals, is drawing younger audiences away from traditional scenic spots [58][59] - The tourism landscape is becoming increasingly competitive, with lesser-known destinations gaining traction due to their unique offerings [22][49] - The shift in consumer preferences indicates a demand for more personalized and less commercialized travel experiences [60][56]