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5A景区,正在被抛弃
Hu Xiu· 2025-09-28 13:58
汹涌挤向接驳车的人潮,和被裹挟着走的推背感,让刻意避开"十一"出游高峰,希冀在"北疆明珠"喀纳斯畅游仙境的苏苏,瞬间梦回北京的地铁站台。 "一生总要去一次新疆"爆红出圈,带来了泼天的流量,也制造了混乱。苏苏结束8年北漂,回新疆老家自驾游时发现,记忆里的熟悉景点,到处是坑: 喀纳斯的接驳车路线宛若迷宫,游客扎堆找车、坐车,堵得水泄不通;赛里木湖冰雹天都不发预警通知,躲过去全靠命硬。 怨气累积下,苏苏将5A景区全"踢出"了行程列表,只留下还没被喧嚣侵蚀的小众之地。 苏苏的心路历程,其实是旅游市场风向变迁的一个缩影。 2018年,西安聘任张一鸣为科技顾问,初衷是依托抖音为名胜古迹引流。但后来的故事是,大唐不夜城力压兵马俑、华清池等5A景区,成为最靓的崽。 2023年以来,轮番登上旅游圈C位的是:此前和旅游业不搭边的淄博;平平无奇的工业城市哈尔滨;一碗麻辣烫带火的天水。 也就是说,旅游市场已经从几乎只有传统景区的独舞,转向"不问出处"的百花齐放。 这在数据上,也有印证。可以看到,即将到来的国庆,"去哪人少"相关热度环比大涨200%,县一级宝藏小城冲上热门目的地;相比之下,最近4年, Top100 5A景区的品牌指数, ...
中国5A景区,越来越水了
36氪· 2025-08-31 11:24
Core Viewpoint - The article discusses the declining reputation and increasing criticism of 5A tourist attractions in China, highlighting the disparity between the quantity of these attractions and their quality, leading to a perception of many being "watered down" or not deserving of the 5A designation [6][9][15]. Group 1: Overview of 5A Scenic Areas - The number of 5A scenic areas has increased from 66 in 2007 to 358 by 2024, but the quality has not kept pace with this growth [9][21]. - Early 5A scenic areas like the Summer Palace and the Great Wall were once popular, but many newer additions have faced scrutiny and criticism [7][10]. - Social media has highlighted the most controversial 5A scenic areas, with significant complaints about attractions like Tianya Haijiao and Yellow Crane Tower, which have been described as disappointing [9][10]. Group 2: Quality Concerns - Many 5A scenic areas are criticized for their lack of authenticity and quality, with visitors feeling misled by the marketing of these attractions [10][17]. - The article cites specific examples of poor experiences at various 5A sites, such as overpriced and subpar food and inadequate facilities [12][20]. - A study from Sun Yat-sen University indicates that visitors to cultural attractions prioritize the quality of cultural and atmospheric experiences over ticket prices and services [14]. Group 3: Evaluation Criteria for 5A Designation - The criteria for achieving 5A status focus more on service and environmental quality rather than the actual scenic quality, with a scoring system that emphasizes infrastructure over natural beauty [21][22]. - The evaluation process has been criticized for allowing attractions with less impressive natural features to achieve 5A status simply by improving facilities [22][26]. - The article notes that many attractions that have received 5A status are located in easily accessible urban areas, which may skew the evaluation process in their favor [25][26]. Group 4: Public Sentiment and Future Outlook - There is a growing public sentiment that the 5A designation has lost its significance, leading to calls for a new classification system, such as a proposed "6A" rating for truly exceptional attractions [36][37]. - The article highlights that despite the criticisms, some attractions like Jiuzhaigou are still regarded highly due to their natural beauty and effective management practices [37][40]. - The ongoing issues with management and visitor experience at many 5A sites suggest a need for reform in how these attractions are evaluated and maintained [28][29].
中国5A景区,越来越水了
虎嗅APP· 2025-08-31 08:58
Core Viewpoint - The article discusses the increasing number of 5A tourist attractions in China, questioning their quality and the criteria for their designation, suggesting that many have become "watered down" or lack genuine appeal [5][6][12]. Group 1: Expansion of 5A Scenic Areas - The number of 5A scenic areas has increased significantly, reaching 358 by 2024, with a notable addition of 40 new sites, marking a peak in the last decade [7][8]. - The initial 5A scenic areas, established in 2007, included famous sites like the Summer Palace and the Great Wall, which were once highly regarded and attracted massive tourist crowds [7][8]. Group 2: Quality Concerns - Despite the increase in quantity, the quality of many 5A scenic areas has declined, with some long-established sites losing their reputation and new additions facing skepticism [8][10]. - Social media feedback highlights significant dissatisfaction with certain 5A sites, such as Tianya Haijiao and Yellow Crane Tower, where visitors felt misled by the actual experiences compared to their expectations [10][12]. Group 3: Criticism of the Evaluation System - The criteria for achieving 5A status focus more on service and environmental quality rather than the scenic appeal, with a scoring system that prioritizes infrastructure over visitor experience [17][20]. - The evaluation process has been criticized for allowing sites with minimal cultural or natural significance to attain 5A status, leading to perceptions of "fake" or "watered-down" attractions [12][14]. Group 4: Common Issues in 5A Scenic Areas - Many 5A scenic areas suffer from poor management, inadequate facilities, and excessive commercialization, which detracts from the visitor experience [24][25]. - Reports of long queues, unsatisfactory hygiene conditions, and aggressive pricing strategies have become common complaints among tourists [26][28]. Group 5: Emergence of Alternative Ratings - In response to the perceived decline in quality of 5A attractions, there is a growing call for a new rating system, such as a proposed "6A" designation, to better reflect the true quality of tourist destinations [29][30]. - Popular sites like Jiuzhaigou are highlighted as exemplary models due to their natural beauty and effective management, contrasting sharply with many current 5A sites [30][34].
中国5A景区,越来越水了
Hu Xiu· 2025-08-29 06:30
Core Viewpoint - The article discusses the increasing number of 5A-rated tourist attractions in China, questioning their quality and authenticity as many new additions seem to lack the expected standards and have received criticism from visitors [4][9][18]. Group 1: Overview of 5A Scenic Areas - The first batch of 5A scenic areas was established in 2007, including famous sites like the Summer Palace and the Great Wall [5]. - By 2015, the number of 5A scenic areas had more than doubled, with a concentration in easily accessible regions like Beijing and the Yangtze River Delta [6]. - As of 2024, there are 358 5A scenic areas across the country, marking a peak in new additions [7][9]. Group 2: Quality Concerns - Despite the increase in quantity, the quality of many 5A scenic areas has declined, leading to public dissatisfaction [9][18]. - Notable examples of controversial 5A scenic areas include Tianya Haijiao and Yellow Crane Tower, which have been criticized for not meeting visitor expectations [10][11]. - The article highlights that many visitors feel deceived by the disparity between the advertised experience and the actual offerings of these attractions [10][11]. Group 3: Criticism of New Additions - The recent addition of 19 new 5A scenic areas has sparked significant criticism, with many being labeled as "watered-down" or lacking authenticity [18][19]. - Examples of criticized areas include Hengshui Lake, which is perceived as a generic park, and Zhoucun Ancient Commercial Street, which is seen as overly commercialized [21][22]. - The article notes that the criteria for becoming a 5A scenic area focus more on infrastructure and service quality rather than the uniqueness of the attractions [26][28]. Group 4: Visitor Experience Issues - Many 5A scenic areas face operational challenges, including poor management, cleanliness issues, and excessive commercialization, especially during peak tourist seasons [37][39]. - Visitors often report long wait times, inadequate facilities, and high prices for subpar food, leading to a negative overall experience [39][42]. - The article suggests that the disparity between the 5A rating and actual visitor experiences has led to calls for a new classification system, such as a proposed "6A" rating to better reflect quality [43][45].