炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：苏马荡-荡心谷 2026年元旦假期旅游市场研究报告：量价双升，三大赛道表现亮眼 荡心谷文旅研究院院长 杨帆 本报告基于文化和旅游部官方数据、国内主流OTA平台监测数据、重点景区运营数据及荡心谷文旅研究 院消费者行为调查综合分析而成。研究旨在客观呈现2026年元旦假期旅游市场运行状况，深入剖析消费 趋势与结构变化，为文旅产业高质量发展提供数据参考。 一、市场总体表现：韧性复苏，量价双升 据文化和旅游部数据中心测算，2026年元旦假期3天，全国国内出游1.42亿人次，较2024年同期增长 5.19%；国内出游总花费847.89亿元，同比增长6.35%；人均消费597.11元，客单价同比增长1.1%。与 2019年同期相比，日均游客量增长15%，市场恢复态势持续向好，且呈现"量价齐升"的良性发展特征。 交通运输部1月4日发布数据显示，2026年元旦假期（1月1日至3日）全社会跨区域人员流动量为5.95亿 人次，日均1.98亿人次，同比2025年同期日均增长19.62%。其中，高速公路及普通国省道非营业性小客 车人员出行量累计4.42亿人 ...

Group 1 - The core viewpoint of the articles highlights that Tibet Tourism Co., Ltd. has achieved a turnaround in profitability, reporting a net profit of 2.09 million yuan in the first half of 2025, compared to a loss in the previous year, with total revenue reaching 90.34 million yuan [1][2] - The company's main business includes tourism scenic spots, tourism services, and cultural tourism, with key attractions located in Tibet's Linzhi and Ali regions, including several national 5A and 4A scenic spots [1] - The tourism industry in Tibet is experiencing high-quality development, driven by market governance, policy incentives, innovation in business formats, and international cooperation, leading to structural optimization and brand synergy [1] Group 2 - The inbound tourism business in the Ali scenic area has seen significant growth, supported by favorable inbound policies in 2025, particularly attracting Indian pilgrims to key sites [2] - The company has enhanced its service offerings through facility upgrades and strategic partnerships, including the establishment of dedicated access for Indian tourists, resulting in increased visitor numbers [2] - Tibet Tourism has actively promoted brand communication and product development, utilizing social media platforms to effectively reach target audiences and improve online conversion rates [2]