滑雪板划过雪面溅起雪雾，冰上乐园里欢笑声不断，室内雪场人流穿梭……从冰雪运动到休闲体验，从 旅游出行到城市消费，冰雪正以多种形态融入大众生活。这个雪季，冰雪不再只是北方的"冬日限定"， 而是以更丰富的方式走进城市生活，带动冰雪消费持续升温。 《中国冰雪经济发展报告（2025）》显示，2016—2024年间，我国冰雪产业规模从3647亿元跃升至9800 亿元，年均增幅达到21.09%，预计2025年将突破万亿元大关。冰雪经济已逐步成为多地扩大内需、刺 激消费的重要增长点。 "当前，我国冰雪旅游和冰雪经济正处于快速发展与提质升级的关键阶段。"吉林财经大学吉林省冰雪经 济研究院院长邢楠在接受记者采访时表示，在各种因素的持续推动下，冰雪经济已从季节性、区域性活 动，逐步扩展为全季节、全地域、多元融合的消费新业态，冰雪旅游从小众走向大众，从北方延伸到南 方，形成"冰雪+"融合发展模式。 近期，冰雪相关消费在多地持续升温，冰雪经济的带动效应日益显现。 在湖北武汉，黄陂甘露山文创城依托室内雪场资源，持续丰富冰雪旅游产品供给。度假区内，专业滑雪 雪道与戏雪娱乐项目同步开放，吸引不少市民和家庭前来体验；在配套商业和休闲空间，餐 ...

Group 1 - The winter vacation travel market is experiencing a significant increase in demand, particularly among students and families, with university student flight bookings up over 20% year-on-year since January [1][3][4] - The peak travel period is expected to occur during the Spring Festival holiday, with a notable surge in travel orders as students and families take advantage of the holiday [3][4][5] - The trend towards quality and experiential travel is evident, with integrated products that include cultural performances and traditional crafts gaining popularity, particularly among families [1][7] Group 2 - The demand for theme parks and cultural experiences is particularly high among young and family travelers, with bookings for theme park hotels increasing by 94% year-on-year [7] - Popular travel themes include winter sports, theme parks, and cultural experiences, with self-driving and free travel being favored by families [7] - Experts suggest that the pre-Spring Festival period is a critical window for travel companies to target the family travel market, emphasizing the need for products that combine outdoor experiences and cultural activities [7]

Group 1 - The "World Mayors Dialogue in Harbin" event focused on sustainable development of the ice and snow economy, global cooperation, and innovation in urban governance [1][2] - The event resulted in the release of the "Harbin Initiative," promoting diverse paths for high-quality urban development and collaboration among cities [2] - Harbin's ice and snow economy is becoming a new driving force for high-quality development and international openness, with the city transforming its natural resources into tourism products [2][5] Group 2 - The 2026 Harbin International Ice and Snow Economy Expo showcased over 20,000 square meters of exhibits, with around 300 companies from countries like Finland, Switzerland, and Austria participating [3] - The event highlighted Harbin's role as a global platform for business and innovation in the ice and snow sector, with a focus on cultural exchange and economic cooperation [3][4] - Various cities expressed interest in collaborating with Harbin, indicating a strong desire for cultural and economic partnerships [5] Group 3 - Ice sports activities, such as skating and curling, were featured during the event, showcasing the vibrant ice sports culture in Harbin [6] - Harbin's ice and snow economy is projected to receive 90.36 million visitors during the 2024-2025 season, with an estimated economic scale exceeding 160 billion RMB [6]

Core Insights - The "World Mayors Dialogue in Harbin" event focused on sustainable development of the ice and snow economy, global cooperation, and innovation in urban governance, with participation from mayors and representatives from various countries [1][2] Group 1: Ice and Snow Economy - The event resulted in the release of the "World Mayors Dialogue Harbin Initiative," promoting diverse paths for high-quality urban development [2] - Harbin is transforming its natural ice and snow resources into tourism products, with ice and snow culture becoming a new driving force for high-quality development and international openness [2] - The 2026 Harbin International Ice and Snow Economy Expo showcased over 20,000 square meters of exhibition space, featuring around 300 enterprises from countries like Finland, Switzerland, and Austria [3] Group 2: Cultural Exchange and Cooperation - The event highlighted cultural exchanges, with Harbin being recognized as a "City of Music" by the United Nations, showcasing its blend of Eastern and Western cultural elements [3][4] - Various cities expressed interest in collaborating with Harbin, focusing on areas such as tourism, cultural exchange, and smart city initiatives [4] Group 3: Sports and Community Engagement - The event included immersive ice sports experiences, showcasing the vibrant community engagement in ice sports like skating and curling, which contribute to the city's economic vitality [6] - Harbin's history as a pioneer in modern ice sports has led to significant achievements, including nine Olympic gold medals won by local athletes [6] - The projected visitor count for the 2024-2025 ice season is 90.357 million, with the total scale of the ice and snow economy expected to exceed 160 billion RMB in 2024 [6]

2026年元旦假期，中国入境游市场迎来"开门红"。国家移民管理局数据显示，假期期间适用免签政策入境的外国人达29.2万人次，较去年同期增 长35.8%。这一数据背后，是政策红利释放、产品创新升级与消费场景拓展的共同作用。从哈尔滨的冰雪狂欢到海南的海滨度假，从苏州的古镇 漫游到成都的美食寻味，外国游客正以更灵活的方式、更深入的体验，重新认识中国。 免签政策的持续优化是入境游爆发的核心驱动力。2025年，中国将240小时过境免签政策扩大至60个口岸、24个省份，覆盖范围从一线城市延伸至 哈尔滨、昆明等区域枢纽；同时，对法国、德国等12国单方面免签政策延长至2025年底，并新增马来西亚、泰国等东南亚国家为免签对象。这些 政策形成"过境免签+单方面免签+区域性便利"的组合效应，直接降低了入境门槛。 古镇漫游成为外国游客了解中国文化的窗口。在苏州平江路，游客可乘游船听评弹、体验非遗剪纸；在成都川菜博物馆，马来西亚游客通过亲手 制作豆瓣酱、学习宫保鸡丁炒制，感受"舌尖上的非遗"。这种"可参与、可互动"的模式，让文化体验从"观看"升级为"创造"。波兰游客在苏州水 乡感叹："茶馆里的评弹与自然美景，构成了独特的东方美学。" ...

首先来看，这是今年1月1日，北京前门大街，中外游客游览百年老街。还是在前门大街，外国游客夜游合影。1月1日，北京，外国游客漫 步钟鼓楼街巷。古色古香的中国建筑让人流连忘返。故宫更是外国游客来北京的"必选项"，元旦假期，北京持续晴冷模式，气温低迷，游客纷 纷穿上厚冬装御寒。看美景还要吃美食。1月1日，河南三门峡，俄罗斯游客在专业厨师指导下体验中国传统美食饺子的制作过程。 元旦假期97个国内城市迎来境外游客 央视网消息：不到长城非好汉，到了长城还想着去故宫和天坛，再去成都熊猫基地看看黑白"糯米团"，在鸣沙山骑骆驼体验浪漫非凡。西 方人眼中的"东方威尼斯"是西塘乌镇的乌篷船，还有四川火锅、云南傣味，以及北京烤鸭好吃又解馋。火热入境游的带动下，社交网络上外国 游客的分享也花样翻番，法国画家晒出了水墨高山，巴西小哥想弄明白饺子怎么包不一般，英国奶奶唱《贵妃醉酒》，最后一个音跑到了苏格 兰本尼维斯山。 刚刚过去的元旦假期，得益于免签政策红利持续释放、国际航线增开等多重利好，入境游市场迎来"开门红"。国家移民管理局数据显示， 今年元旦假期适用免签政策入境的外国人达到29.2万人次，较去年同期增长35.8%。 百年老街 传统 ...

Core Insights - The inbound tourism market in China experienced a strong start in the New Year, driven by the benefits of visa-free policies and the expansion of international flight routes [1][22] - The number of foreign visitors entering China during the New Year holiday reached 292,000, marking a 35.8% increase compared to the same period last year [1][22] Group 1: Inbound Tourism Growth - The booking volume for experiential travel products during the New Year holiday surged over 30 times, with 97 domestic cities welcoming international tourists [3] - Popular destinations included major cities like Beijing, Shanghai, Shenzhen, and Chengdu, with significant increases in visitor numbers at various ice and snow attractions [3][6] - In Hainan, the "duty-free shopping + beach vacation" model attracted international tourists, with over 31,000 people entering and exiting during the holiday, a 23.5% increase year-on-year [9] Group 2: Unique Travel Experiences - Tourists are exploring new ways to experience China, such as shopping on islands, strolling through ancient towns, and tasting traditional cuisine [7] - In Chengdu, over 22,000 foreign visitors entered during the holiday, a 74.8% increase, engaging in immersive experiences like traditional cooking classes [13] Group 3: Industry Analysis - Experts indicate that China's inbound tourism is entering a phase of rapid growth alongside high-quality development, with a focus on destination deepening and product innovation as key drivers [20] - The 2025 China Inbound Tourism Annual Report shows a 100% increase in bookings for the first three quarters of 2025, with orders from visa-free countries rising by an average of 153% [22]

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：苏马荡-荡心谷 2026年元旦假期旅游市场研究报告：量价双升，三大赛道表现亮眼 荡心谷文旅研究院院长 杨帆 本报告基于文化和旅游部官方数据、国内主流OTA平台监测数据、重点景区运营数据及荡心谷文旅研究 院消费者行为调查综合分析而成。研究旨在客观呈现2026年元旦假期旅游市场运行状况，深入剖析消费 趋势与结构变化，为文旅产业高质量发展提供数据参考。 一、市场总体表现：韧性复苏，量价双升 据文化和旅游部数据中心测算，2026年元旦假期3天，全国国内出游1.42亿人次，较2024年同期增长 5.19%；国内出游总花费847.89亿元，同比增长6.35%；人均消费597.11元，客单价同比增长1.1%。与 2019年同期相比，日均游客量增长15%，市场恢复态势持续向好，且呈现"量价齐升"的良性发展特征。 交通运输部1月4日发布数据显示，2026年元旦假期（1月1日至3日）全社会跨区域人员流动量为5.95亿 人次，日均1.98亿人次，同比2025年同期日均增长19.62%。其中，高速公路及普通国省道非营业性小客 车人员出行量累计4.42亿人 ...

Core Insights - The tourism sector in Henan province experienced a significant increase in domestic visitors and revenue during the 2026 New Year holiday, with 17.437 million visitors and a revenue of 8.99 billion yuan, marking a 3.2% increase in visitor numbers and a 4.1% increase in revenue compared to the same period in 2025 [1] Cultural Activities - Various cultural venues and art troupes organized diverse cultural activities to celebrate the New Year, achieving a total of 5348 events and attracting 2.082 million participants [1] - Notable events included performances in major cities like Zhengzhou and An'yang, showcasing a blend of traditional and modern cultural expressions [2] Heritage and Traditional Culture - The integration of intangible cultural heritage into holiday consumption was emphasized, with activities such as immersive experiences and traditional performances across various cities [4] - Events like the Hanfu parade and traditional craft workshops were organized to engage the public and promote cultural heritage [4] Museum and Cultural Venue Engagement - Museums in Henan optimized their services and offered interactive activities, attracting significant visitor numbers and enhancing the cultural experience [6] - Special exhibitions and themed activities were launched to draw in families and children, contributing to a vibrant cultural scene [6] Tourism Market Dynamics - The tourism market showed vitality with a focus on integrating culture with commerce, sports, and technology, leading to increased interest in short trips and immersive experiences [6] - Key tourist attractions reported substantial growth in visitor numbers, with some sites experiencing increases of over 100% compared to the previous year [7] Ice and Snow Tourism - Ice and snow tourism gained popularity due to favorable weather conditions, with numerous events and activities designed to attract visitors [9] - Various locations offered unique winter experiences, including skiing and themed festivals, contributing to the overall tourism appeal [9] Consumer Experience and Services - The tourism sector implemented measures to enhance visitor experience, including ticket discounts and promotional activities to stimulate consumption [14] - Public services were improved to facilitate easier access to attractions, with initiatives like free shuttle buses and enhanced parking facilities [14] Safety and Market Stability - The tourism system maintained a strong focus on safety, with proactive measures taken to prevent accidents and ensure a smooth holiday experience [16] - Regular inspections and emergency response plans were established to address potential risks, ensuring the safety of both visitors and operators [16]

Group 1 - The tourism market in Sichuan province experienced a strong start to the New Year, with 867 A-level tourist attractions receiving 3.7086 million visitors and generating ticket revenue of 28.1035 million yuan on January 1 [4][5] - Various vibrant New Year activities were launched across the province, including the "Chengdu Lights Up for You" twin tower light show, which attracted over 120,000 participants [5] - High-quality tourism products, particularly 5A-level scenic spots, drew significant cross-regional visitors, with these attractions receiving 245,200 visitors and generating ticket revenue of 7.5587 million yuan, marking increases of 65.86% and 99% respectively compared to the same period in 2025 [5][6] Group 2 - There is a strong demand for winter tourism, with 18 key ski resorts and 16 unique hot spring experiences catering to diverse visitor needs, highlighting the popularity of locations like Jiuzhaigou and Zengjiashan [6] - Cultural tourism is gaining traction, with museums across the province launching high-quality exhibitions, such as the "Civilization Rise and Ethnic Integration of the Tibetan Plateau" at Sichuan Museum [6]