Core Insights - The cultural and tourism market in the province experienced strong demand and supply during the Spring Festival, with total visitors reaching 58.61 million and total spending at 44.57 billion yuan, marking year-on-year increases of 14.68% and 13.35% respectively [1] - The province's branding efforts, particularly "Jinxiutianfu·Anyi Sichuan," have enhanced its recognition and international influence, with various themed activities launched to enrich the New Year experience [1] Group 1: Visitor Statistics and Trends - Major tourist attractions saw significant visitor numbers, with Jiuzhaigou receiving 182,700 visitors, Chengdu Panda Base 480,000, Kuanzhai Alley 1.26 million, and Qionghai Lake 741,800, all showing year-on-year growth [1] - The Jianmen Shudao Scenic Area achieved record highs in both visitor numbers at 414,100 and ticket revenue at 23.88 million yuan during the holiday [1] Group 2: Cultural and Technological Innovations - Museums and cultural venues gained popularity, with the Sanxingdui Museum attracting nearly 200,000 visitors and various events incorporating modern technology like drone shows and immersive experiences [2] - The province's ski resorts became popular destinations for winter sports enthusiasts, offering a range of activities that blend experience, sport, and culture [2] Group 3: Promotional Strategies and Consumer Engagement - The province issued nearly 40 million yuan in tourism consumption vouchers to stimulate spending across various sectors, including attractions, accommodation, and dining [3] - Local governments implemented various initiatives such as ticket discounts, free parking, and public transport to enhance visitor satisfaction and encourage tourism [4]

筑梦春晚，光耀东方；万众瞩目，冰城绽放。当总台2026年春晚的聚光灯深情照亮哈尔滨，冰雪大世界、中央大街、中华巴洛克历史文化街区、东安动力等 一个个标志性点位，化作文旅融合、匠心筑梦、产业振兴的生动注脚，在这片黑土地上熠熠生辉。 春晚分会场亮相 "回顾春晚拍摄筹备与今冬冰雪季的运营实践，我们也沉淀了属于冰雪文旅发展的新感悟。"孙泽旻解释道，文旅发展需要"流量"，更要"留量"，真诚永远是 打动游客的"必杀技"。服务的持续优化与充满人情味的待客之道，是让游客从"心动"变为"心定"、从"勇闯"变为"赴约"的关键，正因如此，才有游客连续三 年、五年甚至十年奔赴冰雪大世界，将这里视作"心灵归处"。 从树立行业新标杆，到激活区域新活力；从传递城市新温度，到书写发展新答卷，哈尔滨借势春晚东风，以冰雪为媒、以匠心铸魂、以开放聚力，完成一场 惊艳世界的华丽蝶变。冰雪为卷、奋斗为笔，哈尔滨正以昂扬之姿，生动诠释"冰天雪地也是金山银山"的时代内涵，在新时代征程上阔步前行、再谱华章。 聚新客 释放产业新动能 "哈尔滨成为马年春晚分会场，为冰雪大世界带来直观且强劲的发展动能。最显著的是知名度与国际影响力的跃升。春晚作为全球华人瞩目的年 ...

Core Insights - In 2025, Heilongjiang Province's cultural and tourism industry achieved significant high-quality development, with a total of 311.56 million domestic and international visitors, representing a year-on-year increase of 10.3%, and total visitor spending reaching 431.24 billion yuan, up 16.5% [3] - The province saw a remarkable growth in inbound tourism, with the number of inbound visitors and their spending increasing by 47.8% and 52.3% respectively [3] Group 1: Policy and Economic Impact - The effectiveness of policy guidance was notable, with multiple support policies introduced, including over 400 million yuan in discounts, and events like concerts driving consumption by over 1.3 billion yuan [3] - The integration of culture and tourism was deepened, with over 2,000 activities held and 22 educational trains launched, while cultural products won several national awards [3] Group 2: Industry Development and Branding - Strong momentum in industry upgrades was observed, with 133 key projects promoted and an annual investment of 4.2 billion yuan, including the creation of 41 immersive experience spaces [3] - The brand influence continued to expand, with over 1 billion exposures on new media and live sales in the "cultural tourism + e-commerce" sector exceeding 240 million yuan, earning multiple national marketing awards [3] Group 3: Future Plans for 2026 - In 2026, Heilongjiang will focus on building high-quality ice and snow tourism and summer vacation destinations, promoting sustainable development in the cultural tourism sector [4] - Key initiatives include upgrading ice and snow tourism products, developing over 100 key projects, and enhancing cultural activities [4] - The province aims to improve infrastructure, enhance smart service levels, and optimize inbound convenience while strengthening market regulation and visitor satisfaction [4]

滑雪成为近些年来南方人热爱的户外运动。 问题 ●在南国冰雪游中独占一席，四川凭什么创造奇迹？ 回答 结论 ●凭借适宜的海拔和温度，便利的交通和精细化服务等，四川被贴上"南方冰雪游首选地"标签。通过深度挖掘 放大"蜀山暖雪"、景观多样、文化多彩独特优势，打造出差异化、高体验感的冰雪产品。"冰雪奇迹"或将继续上 四川山区拥有不少优质滑雪场必备的条件，相比北方的严寒，四川体感舒适，甚至可以"穿短袖滑雪"。"蜀山 之王"的贡嘎暖雪，让北京冬奥会冠军任子威大呼羡慕。过去几年，刘礼庆常在全国各地甚至国外滑雪，谈到家乡 的滑雪场，她认为毫不逊色于国内外知名滑雪胜地："以阿坝州太子岭滑雪场为例，约2700米的海拔，和滑雪胜地 阿尔卑斯山的海拔差不多。就全国而言，四川的滑雪场风景很美，不至于海拔很高引起高反，又有明显的雪线和 非雪线景色，还有云海等独特景观。" 除了推门见山的景致，四川滑雪场的另一大优势是交通便利。"四川的滑雪场，大部分距离市区比较近，最远 270公里左右，基本2.5小时可以到达。"阿坝州汶川县汶山文化旅游发展有限公司营销詹康萍介绍。在汶川县羌人 谷滑雪场尝试"一日往返"的游客万明霞佐证了这一点："我们早上6点 ...

滑雪板划过雪面溅起雪雾，冰上乐园里欢笑声不断，室内雪场人流穿梭……从冰雪运动到休闲体验，从 旅游出行到城市消费，冰雪正以多种形态融入大众生活。这个雪季，冰雪不再只是北方的"冬日限定"， 而是以更丰富的方式走进城市生活，带动冰雪消费持续升温。 《中国冰雪经济发展报告（2025）》显示，2016—2024年间，我国冰雪产业规模从3647亿元跃升至9800 亿元，年均增幅达到21.09%，预计2025年将突破万亿元大关。冰雪经济已逐步成为多地扩大内需、刺 激消费的重要增长点。 "当前，我国冰雪旅游和冰雪经济正处于快速发展与提质升级的关键阶段。"吉林财经大学吉林省冰雪经 济研究院院长邢楠在接受记者采访时表示，在各种因素的持续推动下，冰雪经济已从季节性、区域性活 动，逐步扩展为全季节、全地域、多元融合的消费新业态，冰雪旅游从小众走向大众，从北方延伸到南 方，形成"冰雪+"融合发展模式。 近期，冰雪相关消费在多地持续升温，冰雪经济的带动效应日益显现。 在湖北武汉，黄陂甘露山文创城依托室内雪场资源，持续丰富冰雪旅游产品供给。度假区内，专业滑雪 雪道与戏雪娱乐项目同步开放，吸引不少市民和家庭前来体验；在配套商业和休闲空间，餐 ...

Group 1 - The winter vacation travel market is experiencing a significant increase in demand, particularly among students and families, with university student flight bookings up over 20% year-on-year since January [1][3][4] - The peak travel period is expected to occur during the Spring Festival holiday, with a notable surge in travel orders as students and families take advantage of the holiday [3][4][5] - The trend towards quality and experiential travel is evident, with integrated products that include cultural performances and traditional crafts gaining popularity, particularly among families [1][7] Group 2 - The demand for theme parks and cultural experiences is particularly high among young and family travelers, with bookings for theme park hotels increasing by 94% year-on-year [7] - Popular travel themes include winter sports, theme parks, and cultural experiences, with self-driving and free travel being favored by families [7] - Experts suggest that the pre-Spring Festival period is a critical window for travel companies to target the family travel market, emphasizing the need for products that combine outdoor experiences and cultural activities [7]

Group 1 - The "World Mayors Dialogue in Harbin" event focused on sustainable development of the ice and snow economy, global cooperation, and innovation in urban governance [1][2] - The event resulted in the release of the "Harbin Initiative," promoting diverse paths for high-quality urban development and collaboration among cities [2] - Harbin's ice and snow economy is becoming a new driving force for high-quality development and international openness, with the city transforming its natural resources into tourism products [2][5] Group 2 - The 2026 Harbin International Ice and Snow Economy Expo showcased over 20,000 square meters of exhibits, with around 300 companies from countries like Finland, Switzerland, and Austria participating [3] - The event highlighted Harbin's role as a global platform for business and innovation in the ice and snow sector, with a focus on cultural exchange and economic cooperation [3][4] - Various cities expressed interest in collaborating with Harbin, indicating a strong desire for cultural and economic partnerships [5] Group 3 - Ice sports activities, such as skating and curling, were featured during the event, showcasing the vibrant ice sports culture in Harbin [6] - Harbin's ice and snow economy is projected to receive 90.36 million visitors during the 2024-2025 season, with an estimated economic scale exceeding 160 billion RMB [6]

Core Insights - The "World Mayors Dialogue in Harbin" event focused on sustainable development of the ice and snow economy, global cooperation, and innovation in urban governance, with participation from mayors and representatives from various countries [1][2] Group 1: Ice and Snow Economy - The event resulted in the release of the "World Mayors Dialogue Harbin Initiative," promoting diverse paths for high-quality urban development [2] - Harbin is transforming its natural ice and snow resources into tourism products, with ice and snow culture becoming a new driving force for high-quality development and international openness [2] - The 2026 Harbin International Ice and Snow Economy Expo showcased over 20,000 square meters of exhibition space, featuring around 300 enterprises from countries like Finland, Switzerland, and Austria [3] Group 2: Cultural Exchange and Cooperation - The event highlighted cultural exchanges, with Harbin being recognized as a "City of Music" by the United Nations, showcasing its blend of Eastern and Western cultural elements [3][4] - Various cities expressed interest in collaborating with Harbin, focusing on areas such as tourism, cultural exchange, and smart city initiatives [4] Group 3: Sports and Community Engagement - The event included immersive ice sports experiences, showcasing the vibrant community engagement in ice sports like skating and curling, which contribute to the city's economic vitality [6] - Harbin's history as a pioneer in modern ice sports has led to significant achievements, including nine Olympic gold medals won by local athletes [6] - The projected visitor count for the 2024-2025 ice season is 90.357 million, with the total scale of the ice and snow economy expected to exceed 160 billion RMB in 2024 [6]

Core Insights - The inbound tourism market in China experienced a significant boost during the New Year holiday, with 292,000 foreign visitors entering under visa-free policies, marking a 35.8% increase compared to the previous year [1][3]. Policy and Market Dynamics - The continuous optimization of visa-free policies is the main driver behind the surge in inbound tourism. In 2025, China will expand the 240-hour visa-free transit policy to 60 ports and 24 provinces, extending coverage beyond major cities to regional hubs like Harbin and Kunming [3]. - The introduction of unilateral visa-free policies for 12 countries, including France and Germany, and the addition of Southeast Asian countries like Malaysia and Thailand, has lowered entry barriers for foreign tourists [3]. Tourism Product Innovation - The growth in inbound tourism is supported by the evolution of tourism products, shifting from mere sightseeing to immersive experiences, with three core product lines: snow tourism, cultural experiences, and technology-enhanced services [4][5][6]. Snow Tourism - China's snow tourism offers a unique value proposition with high entertainment value and cost-effectiveness. Harbin's Ice World features a 1.18 million square meter ice kingdom with various interactive attractions at a ticket price one-third that of similar Swiss attractions [5]. - Orders for inbound snow tourism have nearly doubled from December 2025 to January 2026, with Southeast Asian visitors accounting for 68% of the market [5]. Cultural Experiences - Ancient town tours have become a key avenue for foreign tourists to engage with Chinese culture, offering interactive experiences such as traditional performances and hands-on cooking classes [6]. Technology Integration - Digital enhancements in payment, transportation, and language services have addressed common pain points for foreign tourists, facilitating a smoother travel experience [7]. - The demand for immersive experiences has surged, with bookings for experiential products increasing over 30 times during the New Year holiday [7]. Thematic Attractions and Culinary Tourism - The introduction of special events like New Year fireworks and limited performances at theme parks has driven demand among younger tourists [8]. - Local cuisines have emerged as a significant draw for international visitors, with food festivals showcasing regional specialties [8]. Seasonal Travel Trends - Climate differences have led to a trend of "north-south travel," with northern tourists heading to southern beaches and vice versa, further stimulating the national tourism market [8]. Future Outlook - Experts predict that inbound tourism will continue to grow, with the potential for increased consumer spending as visa-free policies expand and the number of tax refund stores surpasses 15,000 [9]. - Cities are enhancing their competitive edge through innovative cultural and technological offerings, reshaping China's international tourism image [9].

Group 1 - The inbound tourism market in China experienced a strong start in the New Year, with 292,000 foreign visitors entering under visa-free policies, marking a 35.8% increase compared to the same period last year [3] - Online travel platforms reported that the booking volume for experiential travel products surged over 30 times during the New Year holiday, with 97 cities welcoming foreign tourists [8] - In Harbin, the Ice and Snow World has received over 30,000 foreign visitors since its opening, with inbound orders nearly doubling this season, and Southeast Asian tourists accounting for nearly 70% of the visitors [10] Group 2 - The "duty-free shopping + beach vacation" model in Hainan attracted significant international visitors, with over 31,000 people entering during the holiday, a 23.5% increase year-on-year [14] - In Chengdu, over 22,000 foreign visitors entered during the New Year holiday, a 74.8% increase, engaging in immersive experiences related to traditional Sichuan cuisine [15] - The Chinese tourism market is entering a phase of high growth and high-quality development, driven by product innovation and deepening destination experiences [15] Group 3 - The 2025 China Inbound Tourism Annual Report indicates a 100% growth in inbound tourism bookings in the first three quarters of 2025, with orders from visa-free countries increasing by an average of 153% [16] - Experts predict that the momentum of inbound tourism will continue into 2026, supported by ongoing policy benefits such as visa exemptions and tax refunds [16]