现场，携程集团发布《2025新疆冬季旅游预测》，为市场提供前瞻性的数据支持。2025年11月14日，第 十九届新疆冬季旅游产业交易博览会暨2025新疆热雪节将在新疆国际会展中心揭幕，有关冰雪装备、冰 雪品牌、冰雪消费三大板块的12个特色主题展区将同步亮相，多地州市将轮番推出100场冰雪赛事和80 场冰雪文旅活动。其中，重量级赛事FWT世界野雪巡回赛和粉雪嘉年华等活动将于12月上旬在阿勒泰 地区可可托海滑雪场隆重登场。 推介会后，新疆景区及企业代表与北京当地旅行社、行业协会、投资机构等嘉宾围绕客源互送、线路共 建、联合营销、服务提升等关键议题展开深度交流，各方就打造差异化冬季旅游产品、优化游客接待流 程、提升服务质量标准等细节进行多轮务实磋商，在多条跨区域精品线路联合开发、游客输送等方面达 成初步的合作意向。 北京自2016年启动对新疆和田的支援工作，现已投入300多亿元援疆资金、3300多名援疆干部人才及 2800多个援疆项目，在两地架起友谊的桥梁。新疆文旅本次晒出历史文化、山水交融、文旅融合、歌舞 美食、区域联动几方面的文旅"成绩单"，向广大游客讲述"热雪新疆"的活力所在，发出冬日邀约。 2025年国庆中秋 ...

Summary of the Conference Call on Ice and Snow Economy Industry Overview - The ice and snow economy is supported by national policies, emphasizing the concept that "ice and snow can also be gold and silver mountains" [1][2] - The number of participants and revenue in ice and snow tourism has nearly doubled from 2016 to 2024, with significant investments exceeding 1 trillion yuan from 2018 to 2022 [1][3] - Approximately 9,000 related enterprises have emerged in the sector by the end of 2022 [3] Key Points and Arguments - The Northeast region of China, particularly Heilongjiang, is focusing on ice and snow economy as a key development direction, with a notable increase in tourist reception [1][4] - The 9th Asian Winter Games in February 2025 is expected to further boost regional ice and snow tourism [4] - Heilongjiang Province aims to integrate regional ice and snow resources by 2030, creating a world-class ice and snow tourism resort and summer vacation area [1][5] - In 2023, Heilongjiang received 218 million tourists, generating 220 billion yuan in tourism revenue, marking significant year-on-year growth of 85% and over 200% respectively [6] Important but Overlooked Content - The establishment of a high-speed rail network in Northeast China has improved transportation convenience, enhancing the development of the ice and snow economy [2][8] - The integration of well-known tourism assets in Harbin into the Matier Cultural Tourism Group has improved operational efficiency and market influence [7] - The current and future potential of the Northeast ice and snow economy is significant, with leading stocks like Changbai Mountain and Dalian Shengya benefiting from national and local policy support [10] - Risks to the ice and snow economy include macroeconomic changes, fluctuations in residents' income levels, and uncertainties in consumer willingness, necessitating vigilance from investors [11]

Core Insights - The winter sports season in Beijing is thriving, with numerous international events taking place, leading to increased consumer demand for ice and snow activities, creating a win-win ecosystem between events and the industry [1][2] - The Beijing Winter Olympics effect continues to drive the growth of the ice and snow economy, with a significant increase in participation and consumption [2][3] Industry Development - The Chinese ice and snow industry is entering a more stable and sustainable development phase, with projections indicating that by 2025, the total scale of the sports industry will reach 5 trillion yuan, and the ice and snow industry could reach 1 trillion yuan [3] - The number of ice and snow events has exceeded 9,000 since the Winter Olympics, with over 10 million participants, transforming "cold resources" into a "hot economy" [2] Consumer Trends - There is a notable increase in demand for ice and snow-related products, with ski ticket orders up 788% compared to the same period in 2019, and a 23% increase in transaction volume for ski-related goods from November 1 to 20 [2] - The integration of ice and snow activities with other sectors, such as health, fashion, and tourism, is gaining momentum, indicating a trend towards diversified consumption [4][5] Regional Insights - Northeast China is becoming a key player in winter tourism, with a 98% increase in tourism searches compared to last year, and significant growth in flight and train bookings to the region [4][5] - Various regions are implementing strategies to boost ice and snow tourism, including issuing consumption vouchers and enhancing transportation services to attract visitors [7] Future Outlook - The ice and snow tourism sector is expected to play a crucial role in rural revitalization and economic transformation in various regions, presenting substantial investment opportunities [5] - The development of high-quality ice and snow tourism products and services is essential to meet the growing consumer demand for personalized and differentiated experiences [7][8]