Investment Rating - The report emphasizes the importance of high-standard construction of the Hainan Free Trade Port, indicating a positive investment outlook for the region [9][41]. Core Insights - The "15th Five-Year Plan" period is crucial for achieving high-quality development and deepening reform and opening up in Hainan, with a focus on building a modern industrial system and enhancing international competitiveness [8][24]. - The report highlights significant achievements during the "14th Five-Year Plan" period, including the establishment of a preliminary policy system for the Free Trade Port and substantial economic growth [30][41]. - The report outlines the strategic positioning of Hainan as a key area for national reform and opening up, aiming to become a major hub for international trade and investment [9][42]. Summary by Sections Development Foundation - Hainan's development foundation has become more solid, with a favorable environment for growth despite complex challenges [26]. - The province has achieved significant economic milestones, including a GDP growth rate of 5.7% and the establishment of a modern industrial system [30][41]. Guiding Principles - The report emphasizes the need for comprehensive reform and opening up, focusing on high-quality development and the integration of market mechanisms with government initiatives [52][53]. - It stresses the importance of ecological preservation and sustainable development as foundational principles for Hainan's growth [53]. Main Goals - The report sets ambitious targets for the Free Trade Port, aiming for a more complete policy system and enhanced trade and investment liberalization [55][56]. - It anticipates an annual economic growth rate of over 6% and a significant increase in the contribution of key industries to the GDP [56][57]. Infrastructure and Regional Development - Infrastructure improvements are highlighted, including the completion of major transportation projects and advancements in digital connectivity [34][36]. - The report discusses the importance of regional coordination and integration with national strategies, particularly with the Guangdong-Hong Kong-Macao Greater Bay Area [35][58]. Social and Economic Progress - The report notes improvements in social welfare, education, and healthcare, contributing to a higher quality of life for residents [38][39]. - It emphasizes the need for continued focus on safety and security, ensuring a stable environment for economic activities [39][40].

行 华福证券 商贸零售 2026 年 03 月 02 日 业 研 究 商贸零售 华福商社：2026 春节消费数据点评 投资要点： 文旅：出行高增，景区免税双旺 行 业 动 态 跟 踪 长假促进文旅消费释放，长途出行需求受一定支撑，前八天文旅 客流实现农历同比高单增长。春节假期前八天（2.15-2.22）全社会跨 区域人员流动量 246009 万人次，同比 2025 年春节八天增长 6.6%，同 比 2025 年农历同期增长 9.7%，日均跨区域人员流动量 3.1 亿人次。 其中，农历可比口径下，2026 年春节前八天铁路、公路、水路、航空 客运量分别同比增长 10.1%、9.7%、30.4%、7.6%。 零售：消费复苏提速，业态分化复苏 春节期间重点零售餐饮日均销售 + 5.7%，增速加快 1.6pct，线 下实体消费复苏力度强于线上，商圈营业额增速（+7.5%）高于客流量 （+6.7%），客单价提升明显，体验式消费、品质消费成为核心增长引 擎，各细分业态呈现分化复苏、亮点突出的格局。全国重点零售和餐 饮企业春节假期前两日日均销售额同比增长 10.6%，假期前四日日均 销售额同比增长 8.6%。全国 78 个 ...

具体来看，海南今年春节消费市场有三大看点： 今天（26日），记者从海南自贸港封关进展情况新闻发布会获悉，2026年春节假期期间，海南消费热度 持续攀升，外地游客成为消费主力。海南省总体消费金额增长7.8%。旅游经济稳步增长，2026年春节 假期，海南省接待游客1232.05万人次，实现游客总花费183.66亿元，与去年春节假期相比，分别增长 28.9%、30.7%。 "到海南过暖冬、吃海鲜、品琼味"已经成为游客来海南的消费共识。春节期间，三亚市通过网络平台发 放300万元餐饮消费券，组织30家亚沙会推荐餐厅推出"宠客计划"。海口市开展"春节不打烊"活动，推 出春节不打烊餐饮商户名录，同时在春节前全面启动有奖发票试点工作，春节期间餐饮行业中奖比例更 高，截至2月24日，已纳入有奖发票试点的商户已接近18.5万家，参与抽奖次数超78万次，中奖金额 1451.1万元。银联监测数据显示，春节期间全省餐饮消费金额同比增长5.2%。 一、离岛免税这块"金字招牌"更亮了。 （文章来源：央视新闻） 春节期间，海南聚焦年货采购、消费品以旧换新、免税购物、网络销售等重点消费场景，组织开展 了"惠购全岛""焕新有礼""美食迎新"" ...

2月20日，游客在位于天津的国家海洋博物馆"未来海洋"展厅参观。 从北国的冰雪热潮到南方的灯会盛景，从城市商圈的人流涌动到县域大集的烟火升腾，2026年马年春 节，长达9天的假期窗口，铺展出一幅热气腾腾的新春画卷。新场景、新风尚、新流量，三个关键词成 为展现中国春节消费图景的生动注脚。 新场景：在悦己体验中感受团圆暖意 春节是团圆的节日，而团圆的内涵正在不断丰富。今年假期，"旅行过年""度假式过年"热度攀升。 在江西抚州黎川古城，张灯结彩的街巷间，携老带幼的举家出游队伍随处可见。古城深处的"云水间"民 宿，由百年老宅改造而成，从除夕到正月初七客房早早订满。 民宿的庭院里，画架一字排开，油彩铺陈，这家民宿春节期间推出的免费油画体验活动场场满员。来自 上海的游客徐硕说："以前过年就是走亲访友，今年带着父母和孩子出来旅行，一起完成一幅画，比单 纯逛景区更有纪念意义。" 与此同时，更多年轻人选择为"情绪价值"买单。在长沙，年轻消费者正成为春节消费的主力军。位于天 心区的悦方ID MALL凭借独特的"泛二次元"生态定位，成为年轻消费者的热门打卡地，泡泡玛特等品 春节期间，游客在江西抚州黎川古城体验油画创作。 牌门店在假 ...

【方正社服】26年春节假期出游数据跟踪 #整体出游：全国旅游人次同比增长5.7%（日均），客单价持平 ■文化和旅游部数据显示，春节假日9天，全国国内出游5.96亿人次，较2025年春节假日8天增加0.95亿人次，表观 增速19%，日均增速5.7%；国内出游总花费8034.83亿元，较2025年春节假日8天增加1264.81亿元，表观增速 18.7%，日均增速5.5%。 客单价为1348元/人，同比持平。 【方正社服】26年春节假期出游数据跟踪 #整体出游：全国旅游人次同比增长5.7%（日均），客单价持平 ■文化和旅游部数据显示，春节假日9天，全国国内出游5.96亿人次，较2025年春节假日8天增加0.95亿人次，表观 增速19%，日均增速5.7%；国内出游总花费8034.83亿元，较2025年春节假日8天增加1264.81亿元，表观增速 18.7%，日均增速5.5%。 客单价为1348元/人，同比持平。 假期9天全国日均发送旅客量同比增长9.4%，符合预期 ■全国整体：2月15日至2月23日，全社会跨区域人员流动量合计28.1亿人次，日均3.12亿人次，同比25年春节假期 增长9.4%。 其中，铁路客运量日均 ...

【方正社服】26年春节假期出游数据跟踪 # 整体出游：全国旅游人次同比增长5.7%（日均），客单价持平 ■文化和旅游部数据显示，春节假日9天，全国国内出游5.96亿人次，较2025年春节假日8天增加0.95亿人次，表观 增速19%，日均增速5.7%；国内出游总花费8034.83亿元，较2025年春节假日8天增加1264.81亿元，表观增速 18.7%，日均增速5.5%。 客单价为1348元/人，同比持平 【方正社服】26年春节假期出游数据跟踪 # 整体出游：全国旅游人次同比增长5.7%（日均），客单价持平 ■文化和旅游部数据显示，春节假日9天，全国国内出游5.96亿人次，较2025年春节假日8天增加0.95亿人次，表观 增速19%，日均增速5.7%；国内出游总花费8034.83亿元，较2025年春节假日8天增加1264.81亿元，表观增速 18.7%，日均增速5.5%。 客单价为1348元/人，同比持平。 # 客运:假期9天全国日均发送旅客量同比增长9.4%，符合预期 ■全国整体：2月15日至2月23日，全社会跨区域人员流动量合计28.1亿人次，日均3.12亿人次，同比25年春节假期 增长9.4%。 # 旅游 ...

Investment Rating - The report assigns an "Outperform" rating for the industry, indicating an expected return above 10% over the next 12 months [7]. Core Insights - The consumption data during the Spring Festival exceeded expectations, validating the effectiveness of recent policies aimed at stabilizing consumption and highlighting the recovery of service-oriented and experiential consumption compared to traditional retail [5]. - The report anticipates that the decision-makers will continue the positive momentum established during the Spring Festival, with further targeted and gradual easing measures expected around the "Two Sessions" to stabilize expectations and support demand [5]. - Leading restaurant operators with significant scale advantages and strong cost control capabilities, as well as core duty-free operators benefiting from long-term policy advantages, are expected to achieve relative gains as the consumption cycle normalizes [5]. Summary by Sections Spring Festival Consumption - The Spring Festival consumption was better than expected, with key retail and catering enterprises showing a year-on-year sales growth of 5.7%, significantly higher than the previous year's growth rates of 4.1% and 2.7% during the Mid-Autumn Festival [1]. - Over 20.5 billion yuan in consumption vouchers and subsidies were issued by local governments, effectively supporting demand [1]. Restaurant Sector - Increased dining demand was driven by higher travel frequency, milder weather, and longer holidays, with New Year's Eve dining reservations increasing over threefold year-on-year [2]. - Major dining brands and supermarkets launched diverse ready-to-eat and semi-finished meal boxes, catering to family gatherings and reflecting a shift in consumer preferences towards convenience [2]. Tourism Sector - The extended holiday boosted tourism demand, with significant year-on-year increases in customer flow and orders for themed tourism such as ice and snow tours [3]. - Domestic travel orders reached new highs, with ticket bookings for scenic spots increasing by over 80% and hotel night stays rising by 75% [3]. Duty-Free Consumption - Duty-free sales in Hainan saw a substantial year-on-year increase of 30.8% to 2.72 billion yuan during the Spring Festival, driven by improved supply and operational efficiency following the implementation of new policies [4]. - The strong performance of duty-free consumption underscores the resilience and profitability potential of domestic duty-free channels [4].

证券研究报告·行业点评报告 2026 年 2 月 24 日 江海证券研究发展部 社会服务行业 春节期间出行和餐饮链表现相对突出 事件： 投资要点： 江海证券有限公司及其关联机构在法律许可的情况下可能与本报告所分析的企业存在业务关系，并且继续寻求发展这些关系。因此，投资者应当考虑到本公司可能存在影响本报告客观性的 利益冲突，不应视本报告为投资决策的唯一因素。 敬请参阅最后一页之免责条款 消费行业研究组 分析师：张婧 执业证书编号：S1410525010001 业：冰雪经济迎来快速增长期 – 2025.09.23 5. 江海证券-行业点评报告-商业零售：离 境退税"即买即退"利好百货和出行链 – 2025.04.14 ◆商务大数据显示，假期前四天，全国重点零售和餐饮企业日均销售额较 2025 年 假期前四天增长 8.6%。假期前三天，商务部重点监测的 78 个步行街（商圈） 客流量、营业额比去年假期前三天（下同）分别增长 4.5%和 4.8%。 ◆商品消费方面，以旧换新持续释放消费需求，智能产品需求旺盛。截至 2 月 18 日，2026 年消费品以旧换新惠及 2843.9 万人次，带动销售额 1963.9 亿元。 ...

海南离岛免税政策红利在春节假期再次释放强劲活力。三亚市商务局透露，2月15日至2月23日，全市四 家免税店销售总额19.6亿元，同比增长23.7%。其间，三亚全市免税店单日销售额连续7天破2亿元。 三亚酒店和景区在海南自贸港封关后的首个春节假期也交出了亮眼答卷。三亚·亚特兰蒂斯九日总营业 额突破1.24亿元，同比增长20%。节日期间，三亚·亚特兰蒂斯轮番推出沉浸式魔术餐秀、水舞表演、珍 稀海洋生物、海豚见面会及春晚同款机器人表演等系列活动，融合中国年味与国际演艺资源、前沿科技 体验，成为自贸港开放活力与国际化服务能力的生动缩影。 三亚蜈支洲岛旅游区在春节假期迎来客流高峰，日均入园人数达1.8万人次，同比增长3%。景区全新开 放IPK蜈支洲沙滩餐酒吧、酒店鸡尾酒馆，上新山体飞拉达、魔鬼鱼互动、进口观光艇等游玩项目。景 区还延长营业时间，增设夜间离岛航班，构建起"日间畅玩、夜间沉浸"的全时段度假体验矩阵，为八方 游客打造高品质海岛新春度假体验。 中新网三亚2月24日电 (张月和)2026年长达9天的春节假期，与海南自贸港封关政策叠加，三亚旅游市场 呈现"旺上加旺"的火热态势。据三亚市旅游和文化广电体育局统计，2月 ...

Summary of Key Points Industry Overview - The report focuses on the duty-free and jewelry sectors, particularly during the Chinese New Year holiday period, highlighting consumer behavior and sales performance trends [1][2]. Duty-Free Sector - Duty-free sales during the Chinese New Year period (up to the sixth day) increased by approximately 22% year-on-year, aligning with expectations [1][2]. - Although the growth rate slowed compared to January, there was an improvement in the product mix, with notable declines in gold and mobile phone sales due to fluctuations in gold prices and purchase restrictions on phones [1][2]. - Categories such as cosmetics, apparel, and luxury goods saw an increase in growth rates, performing better than in December and January, with stable gross margins showing slight improvement [1][2]. Jewelry Sector - In the jewelry market, data from the East China region indicated a decline of over 15% in overall sales during the Chinese New Year, with brands like Chow Tai Fook and Chow Sang Sang achieving low double-digit growth [2]. - Other brands experienced declines exceeding 20%, attributed to weak consumer demand in third- and fourth-tier cities, with average transaction values and wedding-related demand performing relatively poorly [2]. - First- and second-tier cities outperformed third- and fourth-tier markets, indicating a disparity in consumer spending [2]. - Sample franchisees reported a slight increase in Chow Tai Fook store openings for 2026, while other brands saw minor closures or optimization of their stores [2]. Tea Beverage Sector - The tea beverage brand, Gu Ming, maintained a double-digit growth rate per store in February, while another brand, Mi Xue, also reported positive growth during the Chinese New Year period [2].