Core Viewpoint - The article discusses the prevalence of facial paralysis advertisements in Quanzhou, particularly in Jinjiang, and how they have become a unique aspect of the city's tourism experience, sparking curiosity and conversation among visitors [4][15][21]. Group 1: Advertising Phenomenon - Quanzhou is characterized by an abundance of facial paralysis advertisements, which stand out compared to other cities focusing on different medical issues [15][21]. - These advertisements have become a quirky tourist attraction, with visitors sharing photos of themselves with the ads on social media [17][18]. - The ads are prominently displayed on tricycles, creating a unique street marketing strategy that also serves as effective internet marketing [65][66]. Group 2: Local Beliefs and Myths - Various theories have emerged regarding the high number of facial paralysis cases, including local folklore and beliefs about supernatural influences [25][29][46]. - Some locals attribute the phenomenon to the region's diverse belief systems and the idea that facial paralysis may be caused by evil spirits [29][46]. - There are anecdotal accounts from residents and visitors claiming sudden onset of facial paralysis after arriving in Quanzhou, contributing to the urban legend surrounding the condition [37][40]. Group 3: Medical Insights - Medical professionals note that about 70% of facial paralysis cases are idiopathic, often linked to cold weather and seasonal changes [51]. - The coastal climate of Quanzhou, with its strong winds, is believed to exacerbate the incidence of facial paralysis, leading to higher patient numbers in local hospitals compared to other regions [55][58]. - Treatment typically involves medication and rehabilitation, with most patients expected to recover [51].