8 the . . . 南向风暗 譯 深圳大件事 9月30日，一场将严肃的招商推介与活力的消费嘉年华融为一体的创新实践在深圳盐田沙头角拉开帷 幕。以"潮世界・向未来"为主题，为期7天的沙头角招商推介会暨首届深港消费嘉年华，不仅是一场节 庆盛会，更被视为沙头角在深港融合大背景下，探索"以文促商、以商带产"新路径的一次高调宣言。 通过这场活动可以看到沙头角"一体两面"的战略构思：一面是面向企业和投资者的精准招商，另一面则 是面向广大市民和游客的沉浸式消费体验 。这种将产业"引进来"与消费"热起来"相结合的"双轮驱动"模 式，体现了该片区在建设"沙头角深港国际消费合作区"进程中的深层思考。 "一动一静"皆是"潮"，构筑多元消费场景 除了影视元素，嘉年华的内容矩阵也紧扣"潮"字展开，动静结合，覆盖了多元消费圈层。 动感"潮"流：活动邀请了"一路向南"、"万事富"等多支原创乐队，在分会场沙业街连续多晚举办音乐 节，意图激活片区的"夜经济"。同时，引入深港时尚品牌秀将通过T台走秀与电商直播结合的模式，探 索"即看即买"的新零售场景。 @ YAMAHA SAKAE 型 深圳大件事/ . 6 學 深圳大件事 与其他节庆活动不 ...

Core Viewpoint - The company has rebranded itself as "Shaanxi Hanxiang Urban Marketing Co., Ltd." to adapt to market conditions and expand its business scope beyond real estate marketing [2] Group 1: Company Overview - The company is the first in Shaanxi to adopt the term "urban marketing," which is derived from the concept of "national marketing" proposed by Philip Kotler [2] - The new business philosophy combines the ideas of Guiguzi and American management expert Scott McKain, aiming to provide higher-dimensional marketing services related to urban development [3] Group 2: Business Modules - **Real Estate Agency**: Offers comprehensive marketing services from site selection to liquidation, including marketing consulting, sales agency, online sales, and special property sales [4] - **Cultural Tourism Planning**: Focuses on tourism project planning, online sales, cultural resource activation, and the commercialization of cultural IP [5] - **Live Performance Creation**: Provides full-service planning and execution for immersive night performances in cities or large scenic areas, including scriptwriting, directing, and stage construction [6] - **Local Specialty Marketing**: Aims to enhance the value of local products such as food, tea, and handmade goods by tapping into local culture [7] - **City Brand Promotion**: Extracts and promotes city brands based on cultural heritage and resource endowments through multi-dimensional communication [8] - **Public Relations Management**: Utilizes legal and compliant methods to manage public sentiment and mitigate negative publicity [9] Group 3: Strategic Collaborations - The company has established strategic partnerships with elite teams in the industry to leverage collective wisdom and integrate resources, particularly in cultural tourism planning and live performance creation [10]

Core Insights - The "Su Super" football event in Nanjing is not only a sports spectacle but also a catalyst for economic growth, tourism, and urban marketing, creating a multi-dimensional impact on the city [1][4][6] - The event has significantly boosted local consumption, with a reported over 10% increase in overall cultural and tourism spending during the match days, and a 17% rise in five-star hotel bookings [1][2] Economic Impact - Nanjing has seen a surge in tourism, ranking as the top summer travel destination, with a notable increase in consumption across various sectors, including dining and leisure [1][2] - The "ticket root economy" initiative has transformed match tickets into access passes for a wide range of services, enhancing consumer engagement and driving local business participation [2][4] Event-Driven Marketing - Local businesses have creatively leveraged the event for marketing, such as offering discounted tickets based on match outcomes, which successfully attracted over 50,000 ticket sales [2][4] - The integration of cultural and technological elements, such as the introduction of themed merchandise and innovative marketing strategies, has further enriched the event experience [4][5] Technological Integration - The deployment of service robots at the event showcases the intersection of technology and sports, enhancing visitor experience and operational efficiency [5] - Companies are utilizing the event as a testing ground for new technologies, which not only demonstrates their capabilities but also contributes to the overall event management [5] Long-term Development Strategy - The "Su Super" event is viewed as a model for future urban development, with plans to sustain the momentum through continuous engagement in sports and cultural events [6][7] - Nanjing aims to transform short-term excitement into long-term economic benefits by developing a robust sports and cultural tourism brand, drawing lessons from successful case studies in other cities [7]

Group 1 - The match between Changzhou and Zhenjiang ended with a dramatic 1-0 victory for Changzhou, marking their first win and goal in the Suzhou Super League [1][3] - The event was dubbed the "Brushstroke Defense Battle," and the victory allowed Changzhou to reclaim its city nickname from "Diao Zhou" back to "A Chang" [3][4] - The attendance at Changzhou Olympic Sports Center reached 40,292, setting a new record for the Suzhou Super League [7] Group 2 - The local government is leveraging the match to boost tourism, offering free admission to certain attractions for visitors with match tickets, particularly targeting visitors with the surname Zhao [7][8] - The tourism sector in Changzhou has seen significant growth, with a 13.4% increase in visitors to key attractions in June, and the city is recognized as one of Jiangsu's "trillion GDP cities" [15][16] - The local economy is benefiting from the event, with a reported 5.8% year-on-year growth in GDP for the first half of the year, reaching 507.9 billion [15][16] Group 3 - Changzhou is implementing a "football+" strategy to integrate sports with tourism and local industry, including plans for a football industry park and themed tourism routes [16][17] - The city has seen a 25.5% increase in retail sales of cultural and sports goods, indicating a growing market for sports-related consumption [16] - The local government is actively promoting investment opportunities through events, inviting foreign executives to engage with the local economy [17][18]

Core Viewpoint - Changzhou has successfully transformed the excitement of the Suzhou Super League (Su Super) into a vibrant cultural and economic phenomenon, leveraging community engagement and innovative marketing strategies to enhance its city image and boost local tourism and industry [3][4][17]. Group 1: Community Engagement and Marketing Strategies - Changzhou has become the "popularity king" among the thirteen cities in the Su Super, thanks to its unique charm and community involvement [3][4]. - The local government has actively engaged in social media interactions, breaking down barriers between officials and citizens, which has significantly increased public participation in the Su Super events [8][9]. - The city has launched various creative campaigns, such as themed events for each match, including free admission to attractions for visitors from rival cities, which has attracted significant tourist traffic [13][15]. Group 2: Economic Impact and Tourism Growth - In June, Changzhou's key tourist attractions received 5.33 million visitors, a year-on-year increase of 13.4%, generating direct revenue of 480 million yuan, up 10.7% [17]. - The local tourism sector has seen a remarkable increase in consumer spending and visitor numbers, leading to Changzhou ranking first in the province for tourism growth since the start of the Su Super [17]. - The city has not only focused on tourism but has also promoted local industries and improved its business environment, enhancing its overall brand influence [17].

Core Viewpoint - The collaboration between Douyin Life Services and the Qingdao Municipal Bureau of Commerce has successfully transformed urban cultural symbols into consumer momentum through a combination of government support, merchant cooperation, content marketing, and consumption vouchers, achieving both "traffic monetization" and "traffic retention" goals [1][2][18]. Group 1: Event Overview - The "Romantic Qingdao" initiative is a long-term city marketing IP developed by Douyin Life Services, leveraging Qingdao's unique cultural and scenic resources to redefine the city's romantic appeal [2][17]. - The campaign has led to an 18% increase in city search popularity and a 25% rise in merchant transactions during the promotion period from April 25 to June 30 [2][4]. Group 2: Marketing Strategies - Douyin Life Services utilized a four-dimensional approach combining government endorsement, merchant collaboration, consumption vouchers, and content marketing to enhance local merchants' brand image and sales performance [9][15]. - The "Graduation Song Festival" live stream achieved 1.25 billion exposures, contributing to a 15% increase in search popularity for Qingdao [4][7]. Group 3: Merchant Performance - The Qingdao Beer Museum and other local businesses saw significant increases in customer traffic and sales, with the beer museum's promotional activities leading to a 264% increase in payment GMV and a 235% increase in redemption rates [10]. - The FCM Fried Chicken restaurant implemented a high-frequency live streaming strategy, resulting in a 100% increase in live stream payment GMV in June [11]. - The Qingdao Mangrove Resort World achieved a 234.69% increase in payment GMV by effectively utilizing promotional periods and integrating platform resources [12]. Group 4: Economic Impact - The success of the "Romantic Qingdao" campaign validates the effectiveness of the model combining government policy guidance, platform traffic matching, merchant supply optimization, and user content dissemination, providing a replicable solution for sustainable urban economic growth [15][18].

Core Viewpoint - Despite suffering a five-game losing streak and failing to score, Changzhou team has become the center of attention in the "Super League," showcasing a unique city marketing strategy that leverages humor and community engagement [5][6][7]. Group 1: Event Highlights - On June 21, Changzhou team lost 0-4 to Nanjing team, marking their fifth consecutive defeat without scoring [5]. - The match attracted a record attendance of 36,712 spectators and over 8.37 million online viewers, surpassing previous records for the "Super League" [6]. - The event featured a vibrant atmosphere with over 20 dinosaur models performing during halftime and a bustling market with nearly 100 stalls outside the stadium [6]. Group 2: City Marketing Strategy - Changzhou's marketing strategy includes engaging with internet humor and memes, with the local government embracing the playful narrative rather than resisting it [7]. - The city has launched various promotional activities, such as offering free entry to scenic spots for visitors who attend the matches, effectively turning the event into a tourism and consumption driver [8]. - The "ticket economy" initiative allows ticket holders to redeem discounts at local attractions, restaurants, and hotels, significantly boosting local business [8]. Group 3: Economic Impact - The local hospitality sector reported a 20% increase in occupancy and dining during the match days, indicating a direct economic benefit from the event [8]. - Changzhou has implemented a series of discounts for Nanjing visitors, including 50% off on major attractions and 90% off on hotel stays, to further stimulate local consumption [8]. - The integration of sports events with local tourism and commerce is seen as a sustainable growth strategy for the city [8]. Group 4: Lessons for Other Cities - The "Super League" has successfully marketed city identity through team branding and local specialties, which can serve as a model for other cities aiming to enhance their visibility and economic activity [9]. - Engaging with fans and providing unique experiences, such as free parking for visiting fans and special travel packages, has proven effective in building a loyal customer base [9]. - The emphasis on collaboration between government and local businesses is highlighted as a key factor in the success of the "Super League" marketing approach [9].

Group 1 - The core idea of the article revolves around the unexpected viral success of Hebei's tourism marketing campaign, which began with a text message and evolved into a global phenomenon among young people [1][9][30] - Hebei's tourism department has struggled for visibility compared to neighboring regions like Beijing and Tianjin, despite having notable attractions [4][5] - The campaign's absurdity, highlighted by the juxtaposition of physical distance and promotional messages, resonated with young audiences, leading to a creative backlash against traditional marketing [10][24] Group 2 - The grassroots movement transformed the official slogan "Weekend to Hebei" into a cultural meme, with participants creatively incorporating it into various global landmarks [28][31] - Young people have taken on the role of "cyber guerrillas," using low-cost promotional materials to assert their identity and pride in their hometown [15][20] - The campaign has evolved into a social currency, with the blue flags symbolizing a collective identity and a playful rebellion against conventional tourism marketing [29][32] Group 3 - The movement has expanded beyond mere digital engagement, infiltrating various social settings and events, thus creating a closed-loop of promotion and community [25][26] - The absurdity and low barriers to entry have made participation appealing, leading to a surge in demand for promotional materials [27][30] - Ultimately, the campaign has allowed young people to reclaim the narrative around travel and local pride, challenging the notion that distant places are inherently more desirable than their hometown [24][31]

Core Viewpoint - The Jiangsu City Football League (referred to as Su Chao) has gained significant popularity and engagement, becoming a notable sports IP in China, comparable to previous grassroots initiatives like Village BA and Village Super [2][5][25]. Group 1: Event Organization and Participation - Su Chao features a higher organizational standard, with participation from all 13 prefecture-level cities in Jiangsu, creating a league structure similar to professional leagues and reaching a population of over 100 million [3][4]. - The attendance at Su Chao matches significantly surpasses that of professional leagues, with a recent match in Nanjing attracting 15,669 spectators compared to only 3,318 for a recent China League One match [4]. Group 2: Government Involvement and Cultural Impact - The league is heavily supported by local governments, which recognize the social and cultural value of football, using it to foster community engagement and regional pride [6][12][22]. - Su Chao is characterized as a government-initiated cultural event rather than just a sports competition, highlighting its role in enhancing local cultural life [8][12]. Group 3: Economic and Social Benefits - The league generates significant social benefits, including increased local engagement, community identity, and stimulation of local economies through increased consumer spending during events [14][15][22]. - The cost structure of Su Chao is favorable, as it benefits from government support that reduces expenses related to venue rental and security, allowing for low ticket prices [19][20]. Group 4: Unique Positioning and Future Considerations - Su Chao's success may not be easily replicable in other provinces, indicating a unique positioning within the Chinese sports landscape [25]. - The league serves as a model for smaller cities to engage in larger sporting events, emphasizing the need for regional leagues to connect with local communities and fill gaps in the current football structure in China [26][28].

Core Viewpoint - The article discusses the prevalence of facial paralysis advertisements in Quanzhou, particularly in Jinjiang, and how they have become a unique aspect of the city's tourism experience, sparking curiosity and conversation among visitors [4][15][21]. Group 1: Advertising Phenomenon - Quanzhou is characterized by an abundance of facial paralysis advertisements, which stand out compared to other cities focusing on different medical issues [15][21]. - These advertisements have become a quirky tourist attraction, with visitors sharing photos of themselves with the ads on social media [17][18]. - The ads are prominently displayed on tricycles, creating a unique street marketing strategy that also serves as effective internet marketing [65][66]. Group 2: Local Beliefs and Myths - Various theories have emerged regarding the high number of facial paralysis cases, including local folklore and beliefs about supernatural influences [25][29][46]. - Some locals attribute the phenomenon to the region's diverse belief systems and the idea that facial paralysis may be caused by evil spirits [29][46]. - There are anecdotal accounts from residents and visitors claiming sudden onset of facial paralysis after arriving in Quanzhou, contributing to the urban legend surrounding the condition [37][40]. Group 3: Medical Insights - Medical professionals note that about 70% of facial paralysis cases are idiopathic, often linked to cold weather and seasonal changes [51]. - The coastal climate of Quanzhou, with its strong winds, is believed to exacerbate the incidence of facial paralysis, leading to higher patient numbers in local hospitals compared to other regions [55][58]. - Treatment typically involves medication and rehabilitation, with most patients expected to recover [51].