站在2026年的起点，回眸已经过去的2025年，被称为"苏超"的江苏省城市足球联赛是无法绕开的现象级 公共文化事件。令人印象深刻的是，政务发布号——"南京发布"的玩梗推文《"比赛第一，友谊第十 四"》全网刷屏，推动了"苏超"迅速火爆出圈。 2025年12月31日，南京市举行《亲爱的足球》新书发布会。该书由"南京发布"编著，是其刊发的"苏 超"爆款文章的集锦。智通财经记者注意到，中国作协副主席、江苏省作协主席毕飞宇为该书作序，紧 随其后的就是《"比赛第一，友谊第十四"》。 《亲爱的 足球》新书发布会现场，"苏超"南京队球员滕帅为大家签名。南京市委网信办供图 5月中下旬，正当网友对"苏超"玩梗玩得兴起之时，"南京发布"放下身段接梗，用上述文章将胜负和友 谊的界限幽默化解。该文表示，"苏超"何以引发全网热潮？在于其表，更在于其里。表层逻辑，是赛事 回归了足球本身。内里逻辑，是赛事的意义胜过了足球本身。 "苏大强之所以为苏大强，源自个个骨子里那种永不服输的狠劲儿，以及勇争上游的精气神。"文章说， 在切磋中成长，这份带着地域梗的较真，这份自黑互怼里的温情，也是借助体育这面镜子值得被放大的 价值观。 这篇推文的作者是"南 ...

来源：环球网 经过两日紧张激烈的角逐，2025"李宁-泸州银行杯"全国匹克球冠军邀请赛于12月28日在泸州奥林匹克 体育公园篮球馆胜利闭幕。 作为国内首次举办的全国性匹克球冠军赛，不仅奉献了众多高水平的竞技场面，更通过一系列丰富多彩 的配套活动，将匹克球运动的活力与"中国酒城"泸州的魅力完美融合，为这项新兴运动在中国的普及与 发展注入了新的动力。 2025"李宁-泸州银行杯"全国匹克球冠军邀请赛虽已落幕，但它在泸州乃至全国播下的匹克球运动火种 必将持续燃烧。这场体育盛会不仅是一次竞技的比拼，更是一次成功的城市营销与全民健身的生动实 践，为泸州这座"中国酒城"增添了一抹动感与健康的亮丽色彩。 本次赛事由国家体育总局网球运动管理中心、中国网球协会、四川省体育局、泸州市人民政府共同主 办，四川体育职业学院、泸州市教育和体育局、泸州市龙马潭区人民政府承办，并由北京非凡领越体育 场馆运营管理有限公司独家运营推广。李宁(中国)体育用品有限公司与泸州银行股份有限公司的联合冠 名支持，为赛事的成功举办提供了坚实保障。 为确保赛事高规格、高标准顺利进行，组委会在赛事保障方面做了周密部署。不仅提供了符合国家级赛 事标准的专业场地 ...

另一方面，我也是被"苏超"的热度勾来的，但其实我没有完整地看过一场球赛，我全程是在网上看"梗"的。 在看梗的过程中，我感受到南京这座原本沉静内敛的古都变得鲜活灵动。 所以，苏超对南京而言，不仅是一次全民嘉年华，更是一次史无前例的"城市营销"，是一次浑然天成的"城市精神路演"。 最近一个月，去了两次南京。 一方面，我是被南京的文气吸引来的，南京自古以来便有"江南首府、天下文枢"之称，直到今天，仍然是中国科教第三城，将其说成中国"学历"最高的省 会，也不为过。 城市营销，不一定是重金砸出的流量轰炸，不一定是精心策划的"刻意为之"。相反，它可以是卸下包袱的真实表达，可以是一场民间敢玩、官方敢接的全 民共创。 毋庸讳言，这就是最好的城市营销啊。 01. 沉静，这是我对南京这座城市一直以来的想象。 在广州这个热辣滚烫的城市待久了，有时候很需要一点沉静的感觉。 沉静是一种什么感觉？说一件20年前的小事。上高中时，一个成绩优异长得又好看的女生跟我说，她喜欢上了班里的一个男同学，我问她：你喜欢他什 么？ 她回答了两个字：沉静。 南京玄武湖 那一刻，突然觉得"沉静"两个字蛮特别，就像闪电一样划过18岁的天空，当时就暗想着：从今 ...

Core Insights - The exhibition economy in Shenzhen is experiencing explosive growth, with the number of exhibitions increasing from 106 in 2021 to over 400 by 2024, and the exhibition area expanding from 5.12 million square meters to 12 million square meters [3][4] - The city aims to transform exhibition traffic into long-term industrial growth, enhancing its competitiveness and attracting over 100,000 exhibitors and more than 11 million visitors annually [3][4] Group 1: Exhibition Growth and Impact - Shenzhen's exhibition industry is deeply integrated with the city's innovation and development, serving as a "window" for urban branding and marketing [3][4] - The recent AIPC global conference held in Shenzhen marked a significant milestone, being the first of its kind in mainland China, attracting over 200 international leaders and showcasing the city's capabilities [4][5] - The conference's innovative format combined city experiences with the agenda, allowing attendees to engage with Shenzhen's landmarks, thereby enhancing the city's global image [4][5] Group 2: Economic and Industrial Development - The exhibition sector is becoming a vital platform for local governments to attract investments, with direct engagement at exhibitions leading to successful business relocations [7][8] - Various local governments are adopting new strategies for investment attraction, utilizing exhibitions to connect with high-quality enterprises and gather valuable leads [7][8] - The concept of "chain-based investment attraction" is proposed, focusing on creating a complete industrial ecosystem that encourages long-term investment in Shenzhen [9] Group 3: Cultural and Tourism Integration - Exhibitions are not only platforms for industry exchange but also serve as catalysts for urban tourism and cultural experiences, significantly boosting local consumption [11][14] - The integration of exhibitions with cultural tourism is highlighted, with data showing that 40%-50% of attendees participate in local cultural activities during exhibitions [13][14] - Shenzhen is encouraged to enhance its exhibition infrastructure and cultural tourism offerings to maximize the economic benefits derived from the exhibition economy [14]

Core Insights - The shift in brand marketing towards localized strategies reflects a deeper understanding of consumer emotions and a desire for authentic connections with smaller cities rather than just targeting major urban centers [3][4][8] Group 1: Evolution of Urban Marketing - Urban marketing has transitioned from a focus on iconic landmarks and broad slogans to a more personalized, visually-driven approach that resonates with local sentiments [3][4] - The rise of social media and short video platforms has shifted the power of content creation from brands to consumers, making localized, relatable content more effective [4][6] - New urban marketing strategies emphasize unique local experiences and everyday life, moving away from traditional tourist attractions [6][8] Group 2: Localization Strategies - Localization is defined as a deeper integration into local culture, contrasting with mere adaptation of products for different markets [12] - Successful localization involves creating emotional connections with local consumers, enhancing brand recognition and loyalty [13][15] - Brands are increasingly using local narratives and cultural symbols to resonate with consumers, transforming local culture into brand assets [15][23] Group 3: Practical Approaches to Localization - Brands can leverage local cultural events and sentiments to create impactful marketing campaigns that resonate with consumers [25][29] - Engaging with local communities through genuine interactions and respect for local customs can help brands build trust and acceptance [29][32] - Long-term commitment to localized strategies is essential for brands to gain consumer trust and recognition, as seen in successful case studies [30][34] Group 4: Emotional Connection and Market Opportunities - The focus on personalized, emotional marketing aligns with consumer desires for unique lifestyles and experiences, presenting significant opportunities for brands [34] - Brands that authentically engage with local cultures and express the unique characteristics of cities can effectively capture consumer interest and loyalty [34]

Core Insights - The event titled "潮世界・向未来" is a combination of a serious investment promotion and a vibrant consumer carnival, taking place in Shenzhen's Yantian District, aimed at exploring new paths for economic integration between Shenzhen and Hong Kong [1][15] Investment Promotion - The event showcases a dual strategy: precise investment attraction targeting businesses and immersive consumer experiences for citizens and tourists, reflecting a "dual-driven" model in the development of the "Shenzhen-Hong Kong International Consumption Cooperation Zone" [3] - A total of 12 cooperation agreements were signed with companies across various sectors, including cultural tourism, commerce, and technology, demonstrating substantial outcomes from the Shenzhen-Hong Kong collaboration [14] Consumer Experience - The carnival features diverse consumption scenarios, including music festivals and fashion shows, aimed at activating the "night economy" and exploring new retail formats through live streaming and runway shows [4][11] - The integration of traditional cultural elements, such as the "Shatoujiao Qilin Dance," enhances the event's appeal and interaction with modern commercial forms [10] Cultural and Economic Integration - A month-long "Film Prop Art Exhibition" is a key highlight, featuring immersive recreations of iconic scenes from popular films, which serves as a strategic urban marketing effort to attract younger consumers and convert online interest into offline traffic [13] - The event is positioned as a significant opportunity for regional development, leveraging the area's scenic beauty and business-friendly culture to attract investment and enhance its role in the Guangdong-Hong Kong-Macao Greater Bay Area [14][15]

Core Viewpoint - The company has rebranded itself as "Shaanxi Hanxiang Urban Marketing Co., Ltd." to adapt to market conditions and expand its business scope beyond real estate marketing [2] Group 1: Company Overview - The company is the first in Shaanxi to adopt the term "urban marketing," which is derived from the concept of "national marketing" proposed by Philip Kotler [2] - The new business philosophy combines the ideas of Guiguzi and American management expert Scott McKain, aiming to provide higher-dimensional marketing services related to urban development [3] Group 2: Business Modules - **Real Estate Agency**: Offers comprehensive marketing services from site selection to liquidation, including marketing consulting, sales agency, online sales, and special property sales [4] - **Cultural Tourism Planning**: Focuses on tourism project planning, online sales, cultural resource activation, and the commercialization of cultural IP [5] - **Live Performance Creation**: Provides full-service planning and execution for immersive night performances in cities or large scenic areas, including scriptwriting, directing, and stage construction [6] - **Local Specialty Marketing**: Aims to enhance the value of local products such as food, tea, and handmade goods by tapping into local culture [7] - **City Brand Promotion**: Extracts and promotes city brands based on cultural heritage and resource endowments through multi-dimensional communication [8] - **Public Relations Management**: Utilizes legal and compliant methods to manage public sentiment and mitigate negative publicity [9] Group 3: Strategic Collaborations - The company has established strategic partnerships with elite teams in the industry to leverage collective wisdom and integrate resources, particularly in cultural tourism planning and live performance creation [10]

Core Insights - The "Su Super" football event in Nanjing is not only a sports spectacle but also a catalyst for economic growth, tourism, and urban marketing, creating a multi-dimensional impact on the city [1][4][6] - The event has significantly boosted local consumption, with a reported over 10% increase in overall cultural and tourism spending during the match days, and a 17% rise in five-star hotel bookings [1][2] Economic Impact - Nanjing has seen a surge in tourism, ranking as the top summer travel destination, with a notable increase in consumption across various sectors, including dining and leisure [1][2] - The "ticket root economy" initiative has transformed match tickets into access passes for a wide range of services, enhancing consumer engagement and driving local business participation [2][4] Event-Driven Marketing - Local businesses have creatively leveraged the event for marketing, such as offering discounted tickets based on match outcomes, which successfully attracted over 50,000 ticket sales [2][4] - The integration of cultural and technological elements, such as the introduction of themed merchandise and innovative marketing strategies, has further enriched the event experience [4][5] Technological Integration - The deployment of service robots at the event showcases the intersection of technology and sports, enhancing visitor experience and operational efficiency [5] - Companies are utilizing the event as a testing ground for new technologies, which not only demonstrates their capabilities but also contributes to the overall event management [5] Long-term Development Strategy - The "Su Super" event is viewed as a model for future urban development, with plans to sustain the momentum through continuous engagement in sports and cultural events [6][7] - Nanjing aims to transform short-term excitement into long-term economic benefits by developing a robust sports and cultural tourism brand, drawing lessons from successful case studies in other cities [7]

Group 1 - The match between Changzhou and Zhenjiang ended with a dramatic 1-0 victory for Changzhou, marking their first win and goal in the Suzhou Super League [1][3] - The event was dubbed the "Brushstroke Defense Battle," and the victory allowed Changzhou to reclaim its city nickname from "Diao Zhou" back to "A Chang" [3][4] - The attendance at Changzhou Olympic Sports Center reached 40,292, setting a new record for the Suzhou Super League [7] Group 2 - The local government is leveraging the match to boost tourism, offering free admission to certain attractions for visitors with match tickets, particularly targeting visitors with the surname Zhao [7][8] - The tourism sector in Changzhou has seen significant growth, with a 13.4% increase in visitors to key attractions in June, and the city is recognized as one of Jiangsu's "trillion GDP cities" [15][16] - The local economy is benefiting from the event, with a reported 5.8% year-on-year growth in GDP for the first half of the year, reaching 507.9 billion [15][16] Group 3 - Changzhou is implementing a "football+" strategy to integrate sports with tourism and local industry, including plans for a football industry park and themed tourism routes [16][17] - The city has seen a 25.5% increase in retail sales of cultural and sports goods, indicating a growing market for sports-related consumption [16] - The local government is actively promoting investment opportunities through events, inviting foreign executives to engage with the local economy [17][18]

Core Viewpoint - Changzhou has successfully transformed the excitement of the Suzhou Super League (Su Super) into a vibrant cultural and economic phenomenon, leveraging community engagement and innovative marketing strategies to enhance its city image and boost local tourism and industry [3][4][17]. Group 1: Community Engagement and Marketing Strategies - Changzhou has become the "popularity king" among the thirteen cities in the Su Super, thanks to its unique charm and community involvement [3][4]. - The local government has actively engaged in social media interactions, breaking down barriers between officials and citizens, which has significantly increased public participation in the Su Super events [8][9]. - The city has launched various creative campaigns, such as themed events for each match, including free admission to attractions for visitors from rival cities, which has attracted significant tourist traffic [13][15]. Group 2: Economic Impact and Tourism Growth - In June, Changzhou's key tourist attractions received 5.33 million visitors, a year-on-year increase of 13.4%, generating direct revenue of 480 million yuan, up 10.7% [17]. - The local tourism sector has seen a remarkable increase in consumer spending and visitor numbers, leading to Changzhou ranking first in the province for tourism growth since the start of the Su Super [17]. - The city has not only focused on tourism but has also promoted local industries and improved its business environment, enhancing its overall brand influence [17].