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卜希霆:房车文旅下半场需打破产业壁垒 构建开放协同生态
Zhong Guo Jing Ying Bao· 2025-09-03 23:11
Core Insights - The key to breakthroughs in the RV camping industry lies in creating a "content core" that shifts from a "single-point operation" to an "ecological symbiosis" [1][2] - The industry faces challenges due to a narrow perception of RVs as merely "houses on wheels," limiting the potential for innovation and growth [1][2] - The driving force behind the RV tourism boom is a significant shift in consumer preferences towards deep experiences, high freedom, and personalized lifestyles [1][2] Industry Challenges - The RV tourism industry suffers from a "siloed" development model, where manufacturers focus on technical specifications without understanding user travel pain points [2][3] - Campground operators struggle with high investment and low occupancy rates, leading to a lack of differentiation in services [2][3] - Content creators are disconnected from offline products and services, while digital platforms face barriers in integrating various segments of the industry [2][3] Proposed Solutions - To achieve sustainable development, the industry must create an ecosystem centered on user experience, where all participants can collaborate effectively [3][4] - The government should transition from a regulatory role to a "top-level designer" of the industry ecosystem, simplifying approval processes and establishing clear regulations [3][4] - RV companies need to evolve from manufacturers to service providers, offering diverse services like rentals and sharing to lower entry barriers for users [3][4] Ecosystem Integration - Local tourism resources should actively engage with RV tourists, developing tailored products and services that connect various cultural and tourism elements [4][5] - The competition in the RV tourism sector will hinge on who can build a mutually beneficial collaborative ecosystem, rather than on the luxury of vehicles or size of campgrounds [4][5]