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培育旅游消费超级品牌,推动三张“金字招牌”能级跃升
Xin Lang Cai Jing· 2026-01-28 16:48
Core Insights - In 2025, Hainan's tourism economy is expected to enter a new development phase, with a projected 106 million domestic and international visitors, representing a 9.1% year-on-year increase, and total visitor spending reaching 225.43 billion yuan, up 10.5% [1] - The province aims to enhance its international tourism appeal, with inbound visitors expected to reach 1.5005 million, a 35.2% increase, and overnight international tourists at 5.9429 million nights, up 59.0% [1] - The provincial government plans to implement consumption expansion measures, attracting 270 conferences, 44 exhibitions, 279 sports events, and 27 large-scale performances, which are estimated to boost consumption by 16.7 billion yuan [1] Group 1: Tourism Development Strategies - The provincial tourism department will focus on cultivating super brands in tourism consumption, promoting "duty-free shopping," "high-end medical services," and "studying in Hainan" as key attractions [1] - New emerging brands in marine tourism, health and wellness tourism, and aerospace tourism will be developed to enhance the tourism landscape [2] Group 2: Enhancing Tourism Supply - The government will implement five key projects to enrich international tourism supply, including revitalizing marine tourism attractions, improving coastal resorts, and developing marine-themed districts [2] - There will be a focus on multi-dimensional development of aerospace tourism, including space travel, health services, and educational initiatives [2] Group 3: Building Tourism Consumption Hubs - Haikou and Sanya will be further developed as high-level tourism consumption centers, with plans to establish Danzhou as a "Cultural and Entertainment Capital," Wenchang as an "Aerospace Tourism Capital," and Qionghai as a "Medical Tourism Capital" [2] - The construction of high-quality consumption clusters will be promoted, including duty-free shopping areas in Haikou and Sanya, and wellness tourism zones in Wuzhishan and Baoting [2] Group 4: Improving Tourism Environment - Efforts will be made to enhance global accessibility and service quality in tourism, including the introduction of travel insurance and the promotion of a "Safe Consumption in Hainan" brand [2]