Core Insights - The article discusses the increasing popularity of Jilin's ski resorts as an alternative to international destinations like Hokkaido, Japan, due to recent flight cancellations and the appeal of local options [6][18] - Jilin's ski resorts, particularly Songhua Lake, are highlighted for their quality snow conditions, accessibility, and overall experience, making them attractive to both seasoned skiers and new visitors [9][20] Demand Side - Skiing is described as a "white opium," indicating a strong demand among enthusiasts who feel a physiological need to ski during winter [8] - Jilin's geographical advantages, such as its latitude, contribute to favorable snow conditions, making it a viable alternative for high-end ski experiences [9] - The province has seen a significant increase in domestic tourism orders, with a reported 560% year-on-year growth during the 2025 ice and snow season [6][12] Supply Side - Improved transportation infrastructure, including the construction of the Shenbai high-speed railway, has reduced travel time to Jilin, making it as accessible as other popular ski destinations [11][12] - The development of new facilities and attractions, such as expanded ski areas and unique terrain features, enhances the overall visitor experience [17][18] - The rise in demand is reflected in rapid sales of ski packages, with Jilin's offerings selling out within 30 minutes during peak booking times [12][13] Experience and Social Dynamics - Jilin is evolving from a destination primarily for hardcore skiers to a broader appeal, attracting diverse visitors seeking unique winter experiences [20][24] - The region is leveraging social media to reshape its image, focusing on the romantic and experiential aspects of winter tourism rather than just the technical features of skiing [25] - The article emphasizes the importance of creating a rich tourism ecosystem that includes various activities beyond skiing, such as hot springs and local culinary experiences [24][25]