Core Insights - Jietu Automobile has achieved a remarkable milestone by becoming the first Chinese automotive brand to reach cumulative sales of 2 million units in just 7 years, showcasing its rapid growth and strategic differentiation in a competitive market [2][15] Group 1: Strategic Approach - Jietu's rise is attributed to a deep understanding of user needs and a steadfast strategic vision, launching the "Travel +" brand strategy that integrates "people, vehicles, and scenarios" to create a comprehensive travel solution [3][15] - The brand has developed over 10,000 ecological products and established more than 3,000 Jietu stations, partnering with 176 high-quality camping sites and 360 alliance partners to cover essential travel scenarios [5][15] Group 2: User Engagement - Jietu emphasizes user-centricity through the "Three 100% Project," which includes 100% direct engagement with users, 100% connection with users, and 100% user feedback, resulting in significant user interaction and feedback collection [6][15] - Over 150,000 users have experienced the "Travel +" benefits, with total global travel rights experiences exceeding 10 million [5][6] Group 3: Product Development - The company has successfully popularized the boxy vehicle model, with global sales of the boxy family exceeding 495,000 units, and the Traveler series achieving remarkable sales milestones within short timeframes [8][15] - Jietu's sales growth trajectory is impressive, with sales increasing from 180,000 units in 2022 to 315,000 units in 2023, and projected to exceed 568,000 units in 2024 [11][15] Group 4: Market Position - Jietu has outpaced many mainstream brands that took over a decade to reach 2 million sales, achieving this milestone in just 6 years and maintaining a high growth rate even amid market slowdowns [11][15] - The brand has expanded its presence to 91 countries and regions, establishing over 2,000 sales and service networks globally, and achieving high market share and customer satisfaction in various international markets [13][15] Group 5: Future Outlook - Jietu aims to continue its growth trajectory by focusing on user trust and ecological innovation, aspiring to become the "global number one hybrid off-road brand" and showcasing the strength of Chinese automotive manufacturing [15]