无人车定价模式变革

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新石器推“终身免费FSD”搅局无人车市场,德赛西威携新品入局 其他玩家如何接招?
Mei Ri Jing Ji Xin Wen· 2025-09-03 13:15
Group 1 - The competition in the autonomous vehicle market is intensifying, with New Stone launching a "zero down payment, zero interest, 48-month installment" purchase plan, along with a lifetime free use of the FSD (Full Self-Driving) service [2][4] - New Stone's main models, X3 and X6, are priced at approximately 115,500 yuan and 125,100 yuan respectively, breaking the previous pricing model of separate vehicle and FSD service fees [2][4] - The entry of new players, such as Desay SV, which launched its "Chuanxing Zhiyuan" low-speed autonomous vehicle brand, indicates a growing interest in the last-mile logistics sector [2][5] Group 2 - Previously, mainstream brands followed a pricing structure of vehicle price plus monthly or annual FSD service fees, with examples showing total costs ranging from approximately 12,180 yuan to 15,500 yuan over five years [3][4] - New Stone's approach aims to reduce purchasing costs and attract more users by offering a bundled price, addressing concerns about potential future increases in service fees [4] - The autonomous vehicle market is expected to see significant growth as commercial applications expand, with head manufacturers likely to experience a surge in order volumes [5]