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破局・守正・焕新——2025品牌创新与声誉风险管理大会圆满落幕
Zhong Guo Jing Ji Wang· 2025-12-19 02:00
2025年12月17日,由国内品牌声誉管理标杆机构高廪智库主办、尺度传媒承办的"破局・守正・焕 新—2025品牌创新与声誉风险管理大会"在北京成功举办。大会汇聚200余位政企领袖、学界专家及新锐 创业者,以权威阵容、前沿成果与深度研讨,成为品牌管理领域的年度专业标杆。 权威阵容加持,彰显行业高度 作为行业高端盛会,大会的权威性由核心参与主体奠定。主办方高廪智库联合多家高校学术机构发 起,其品牌声誉管理专业引领地位为会议品质保驾护航。 高廪智库创始人郭继伟致欢迎辞,深度阐释品牌创新与声誉风险管理的协同价值。高廪智库2025轮 值主席、浪莎集团董事长翁荣弟,2026轮值主席、金港矿业与科然生物董事长何平先后致辞,分享跨行 业品牌运营经验与长期主义发展洞察。北京理工大学裴蓉教授、优客工场创始人毛大庆、高廪智库首席 品牌专家蔡涛等学界泰斗与行业大咖齐聚,注入顶级专业智慧。 高廪智库2025轮值主席、浪莎集团董事长翁荣弟致辞 硬核成果落地,赋能行业实践 大会以"输出可落地、可引领的专业成果"为核心,形成多项重磅产出。品牌声誉管理专著《危机破 局》正式发布,该书由郭继伟潜心3年撰写,由企业管理出版社出版,收录200余家企 ...
破局 守正 焕新——2025品牌创新与声誉风险管理大会圆满落幕
Zhong Guo Jing Ji Wang· 2025-12-18 09:25
Core Insights - The "Breaking the Game and Renewing the Brand - 2025 Brand Innovation and Reputation Risk Management Conference" was successfully held in Beijing, gathering over 200 leaders from government, enterprises, academia, and emerging entrepreneurs, establishing itself as an annual benchmark in brand management [1] Group 1: Authority and Industry Engagement - The conference's authority was underscored by the participation of key stakeholders, including the organizer Gao Lin Think Tank and various academic institutions, ensuring high-quality discussions [3] - Keynote speeches were delivered by influential figures such as Guo Jiwei, founder of Gao Lin Think Tank, and industry leaders like Weng Rongdi and He Ping, sharing insights on cross-industry brand operations and long-term development [3] Group 2: Practical Outcomes and Industry Empowerment - The conference focused on delivering actionable professional outcomes, including the release of the brand reputation management book "Crisis Breakthrough," which compiles data from over 200 companies and 50 case studies, marking it as the first systematic publication in the industry [4] - The "Gao Lin Plan" was launched to empower long-term industry development through talent cultivation, resource integration, and standard formulation, alongside initial cooperation intentions established between quality projects and investment institutions [8] Group 3: Thought Leadership and Future Directions - Ten thematic speeches addressed core issues such as brand growth, AI empowerment, and crisis management, providing insights into industry pain points [9] - Participants expressed high recognition of the conference's professional value, with practical guides being particularly useful for reputation management in enterprises [11] - Follow-up activities included visits to industry benchmark institutions like People's Daily and iFLYTEK, further broadening industry perspectives and facilitating future collaborations [12]