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“数码四大件”一站购齐!高考学子在Suning Max升级“加速包”
Zhong Jin Zai Xian· 2025-06-30 08:21
Group 1 - The summer consumption trend is strong, with "post-examination economy" and "graduation economy" gaining popularity, particularly in electronic products and home appliances, reflecting new consumption trends among young people [1] - During the period from June 10 to June 25, sales of mobile phones, computers, and smartwatches increased by 43%, 69%, and 234% year-on-year, respectively, driven by "reward consumption" after exams [1] - The demand for digital products is rising, with parents purchasing complete sets of devices for their children, leading to nearly a doubling of orders for mobile phones, computers, and tablets [1] Group 2 - "Developmental consumption" is emerging as a new trend, with students purchasing devices like the Huawei MatePad Pro to support their academic pursuits, particularly in art and design [3] - The increasing popularity of paperless learning has made tablets with AI features a preferred choice among students, enhancing their learning experience [3] Group 3 - As students transition to university or the workforce, Su Ning Yi Gou stores are providing lifestyle solutions tailored to different stages of young people's lives [5] - Sales of kitchen appliances have surged, with sales of cookware, egg cookers, and thermos flasks increasing by 156.41%, 152.29%, and 84.78% year-on-year, indicating a focus on convenience and quality of life among young consumers [5] - The company aims to create strong experiential and purchasing environments in home appliance and 3C consumption, allowing young consumers to find their unique lifestyle during their shopping experience [5]