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“数码四大件”一站购齐!高考学子在Suning Max升级“加速包”
Zhong Jin Zai Xian· 2025-06-30 08:21
暑期消费热力十足,"后高考经济""毕业经济"热度居高不下,电子产品、生活电器消费迅速升温,折射 出年轻人消费新趋势。消费需求集中释放带动线下门店客流攀升,苏宁易购门店凭借品质化产品、场景 化体验、定制化服务承接暑期家电3C消费热潮。 苏宁易购相关负责人介绍,高考后至放榜期间,以电子产品为代表的"奖励式消费"迎来高峰。6月10日 至6月25日,手机、电脑、智能手表手环销售同比增长43%、69%、234%。不少家长为孩子备上"数码全 家桶",手机、电脑、平板等数码套购订单增长近一倍。在北京中塔Suning Max店,胡同学在父母的陪 同下购入包括手机、电脑、平板、耳机在内的"数码四大件","查完分就来了,和爸妈一起把开学装备 选一下,店里品牌型号比较全,整套买也有折扣,很方便。" 一批莘莘学子即将迈入大学,另一批年轻人离开校园走入社会,开启新生活,苏宁易购门店为不同阶段 的年轻人提供生活方式新提案。在南京徐庄广场Suning Fun,彭同学即将和好友开启合租生活,"虽然 是租房,但生活是自己的,我们买了投影仪,不仅提升幸福感,未来搬家也方便",在门店的露营装备 区,彭同学准备一并购入移动电源,"周末出去玩用得上" ...
4元卖4店!苏宁易购“白菜价”甩卖家乐福:手握万店押注3C赛道重找线下掌控力
Hua Xia Shi Bao· 2025-06-20 15:04
Core Viewpoint - Suning.com is divesting its stake in four Carrefour stores for a nominal price of 4 RMB, highlighting the challenges faced in the retail sector and the company's shift back to its core business of home appliances [2][4][6]. Group 1: Transaction Details - Suning.com announced the sale of 100% equity in Carrefour stores in Ningbo, Hangzhou, Zhuzhou, and Shenyang for 1 RMB each, resulting in these stores being excluded from its consolidated financial statements [2][3]. - The buyer is a newly established company, Shanghai Jiafu Qishi Enterprise Service Partnership, which is controlled by Youan Law Firm and is involved in debt restructuring [3][4]. Group 2: Financial Context - The four Carrefour stores have accumulated a total debt of approximately 1.76 billion RMB, with individual debts of 162 million RMB for Ningbo, 438 million RMB for Hangzhou, 100 million RMB for Zhuzhou, and over 1.06 billion RMB for Shenyang [4]. - As of the end of Q1 2023, these Carrefour stores had ceased operations and were classified as untrustworthy debtors [4]. Group 3: Strategic Shift - Suning.com is refocusing on its core business of home appliances and is streamlining non-core business units, which includes the divestiture of Carrefour [6][9]. - The company had previously acquired an 80% stake in Carrefour China for 4.8 billion RMB in 2019, but the retail environment has since deteriorated, leading to significant operational challenges [6][7]. Group 4: Market Performance - In 2023, only four Carrefour stores remain operational in China, indicating a drastic reduction from the 210 stores at the time of acquisition [5][6]. - Suning.com reported a revenue of 567.91 billion RMB in the previous year, with a net profit of 6.12 billion RMB, marking its first annual profit since 2020 [9][10]. Group 5: Industry Challenges - The retail sector, particularly supermarkets, is facing significant pressure due to changing consumer behaviors and external market conditions [4][6]. - Analysts suggest that the operational models of home appliances and supermarkets conflict, complicating Suning's expansion into unfamiliar retail sectors [7][10].
手机电脑套购至高优惠5000元 苏宁易购618加码高考学子优惠季
Xin Lang Cai Jing· 2025-06-11 07:12
抢抓618大促核心爆发窗口期,各大家电品牌加速产品出新,以更加智能、潮流的新质家电供给助推消 费提档升级。618后半场,接入Deepseek的AI智能空调、无外机的嵌入式厨房空调、711升十字门大容量 冰箱、20套超大容量洗碗机、零黑边第四代液晶电视等行业旗舰单品,都将密集在苏宁门店、线上渠道 和直播间重磅上新。"这个618,我们要让最前沿的科技家电都将以更亲民的价格走进千家万户",苏宁 易购门店负责人表示。 为618爆发期再添一把火,6月12日晚7点,苏宁易购联合央视财经、头部家电3C品牌开启618超级补贴 专场直播。届时,总台央视主持人陈蓓蓓、靳强携手品牌大咖走进全新升级的苏宁易购Max店,带领消 费者沉浸式云逛店、云体验,共同解锁最潮流的家电"黑科技"。同时直播间还将推出至高618代3618元 大额代金券、100代200、100代300元等品类通用代金券。直播优惠券叠加门店活动和家电国补后,综合 优惠力度不止5折。 618年中大促进入下半场,政策红利叠加大促旺销,家电3C市场热力十足。为了让年中换新"黄金档"惠 及更多消费者,即日起至6月18日,苏宁易购618立足家电3C主场,加力推动优惠补贴全面爆发, ...