叙福楼集团(01978)公布，公司已透过附属公司与新加坡最大超市及综合消费品(FMCG)零售商FairPrice Group Food Services Pte. Ltd.(FairPrice Group)订立合资协议，成立Gohan Concepts Pte. Ltd.(合资公司)， 据此，公司的附属公司与FairPrice Group将分别持有合资公司49%及51%的股权。合资公司将专注于新 加坡市场开发及经营精选优质日式餐饮概念。 FairPrice Group于新加坡具备庞大零售网络及卓越营运能力，是次合作将结合集团多年深耕日本品牌特 许经营的专业经验，及其作为香港领先的日本特许经营品牌营运商之一的优势，凭借其对品牌引进及特 许经营管理的深厚实力，以合资公司共同开发及经营精选优质日本餐饮品牌，拓展业务版图。 合资公司将首站落户新加坡，并将引进业内知名的烧鸟连锁品牌"鸟贵族"(由日本上市公司Eternal Hospitality Group Co., Ltd.(东证一部：3193)拥有)，凭借集团多年在日本市场的专业优势，合资公司将 会陆续引入更多日本知名品牌，打造优质及具潜力的特色餐饮体验。 集团将基 ...

Core Viewpoint - The company has established a joint venture with FairPrice Group to develop and operate premium Japanese dining concepts in Singapore, leveraging both parties' strengths in brand management and market presence [1][2]. Group 1: Joint Venture Details - The joint venture, named Gohan Concepts Pte. Ltd., will have the company’s subsidiary holding 49% and FairPrice Group holding 51% of the equity [1]. - The initial focus of the joint venture will be on introducing the well-known yakitori chain "Torikizoku," owned by Eternal Hospitality Group Co., Ltd., into the Singapore market [2]. Group 2: Strategic Expansion Plans - The joint venture aims to leverage FairPrice Group's extensive retail network and operational capabilities to introduce more renowned Japanese brands in the future [2]. - The company plans to expand its operational model to other Southeast Asian countries based on the success in Singapore, promoting its premium Japanese dining brands to regional consumers [2]. - The board believes this collaboration will enhance the company's capabilities in Southeast Asia and create sustainable long-term value for shareholders [2].