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与曲江文旅竞争,万岁山“操盘手”带火“不夜城”生意
Core Viewpoint - The article highlights the impressive performance of a private company, Jinshang Tianhua Cultural Tourism, which has achieved 17 million visitors and 1.068 billion yuan in revenue at its Wansui Mountain attraction, nearing its target under a betting agreement [1] Company Summary - Jinshang Tianhua Cultural Tourism is recognized for its "Night City" series of attractions rather than Wansui Mountain [1] - The company has rapidly replicated the "Night City" project across more than twenty cities in China using a "light asset + betting agreement" model, especially during a time when Qujiang Cultural Tourism is facing losses [1] Industry Summary - The article raises a critical question regarding the industry: whether the competitiveness of cultural tourism lies in maintaining original depth or has devolved into a quick competition for traffic formulas [1] - It suggests that while original creators continue to suffer losses, the entry of imitators may indicate either the failure of old business models or a transformation and extension of value [1]