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深圳华强:今年,华强电子世界继续深耕差异化业态运营,按规划有序推进局部改造升级
Zheng Quan Ri Bao Wang· 2025-12-10 14:13
Core Viewpoint - Shenzhen Huaqiang (000062) is experiencing increased foot traffic in "Shenzhen Huaqiangbei," known as "China's No. 1 Electronics Street," due to rising consumer emphasis on product cost-effectiveness and offline experiences, alongside the ongoing "Belt and Road" initiative driving international procurement [1] Group 1: Business Environment - The operational environment, merchant quality, pricing, and product category richness in Huaqiangbei are advantageous, leading to a surge in foot traffic [1] - The peak daily foot traffic for individual stores has surpassed 50,000 visitors [1] Group 2: Market Strategy - Huaqiang Electronic World is leading the "fashion electronics product trend" in Huaqiangbei, attracting numerous domestic and international merchants and consumers for both online and offline purchases [1] - The "潮品电子区" (Trendy Electronics Zone) is fully rented, indicating strong demand for retail space [1] Group 3: Future Developments - The company continues to deepen differentiated operational strategies, systematically advancing local renovations and upgrades [1] - Plans are in place to expand the fashion electronics business area and create the "Huaqiang Fashion Digital Center," focusing on emerging categories such as VR glasses, smart wearables, AI translation devices, AI toys, robots, drones, electronic musical instruments, action cameras, and trendy digital products [1] - A large immersive shopping space has been established, integrating technology experience, fashionable consumption, and interactive social engagement, further enhancing the operational efficiency of merchants within the physical market [1]