2026年春节假期，北京文旅市场呈现人气旺、消费热、年味浓、科技范、国际化等特点，9天超长假期 累计接待游客1984.3万人次，实现旅游总花费331.4亿元。丙午马年春节的北京，呈现出前所未有 的"新"年味——既守住了京味年俗、老字号烟火、非遗匠心的根脉，又以科技、创新和开放的姿态，让 人们在"京"彩年的画卷里，照见新北京的时代变迁，感受到传统文化的生生不息。 春节期间，隆福寺新春市集热闹非凡。 本报记者 邓伟 摄 传统年味焕发新活力 春节期间，全市举办40余个各具特色的庙会灯会游园会活动，数量、规模均创新高，各大庙会以京味年 俗融合科技体验为亮点，打造"日逛庙会、夜赏灯彩"全时段、沉浸式新春盛宴，让市民游客在烟火气、 文化味、科技感中感受地道京味年。 这个春节，北京兴起了老字号消费热、非遗体验热。隆福寺新春市集成为春节假期"顶流"，义利面包、 稻香村糕点、六必居酱菜、兔儿爷文创等京味美食、非遗文创深受市民游客喜爱。地坛庙会、龙潭庙 会、厂甸庙会等传统经典庙会人气爆棚，带来民俗表演、科技潮玩、特色市集等多重惊喜，是市民游客 过年的"必打卡地"。 北京市文旅局联合天津、河北、广西、内蒙古等11个省区市，共同开展 ...

中新社北京2月23日电(记者 徐婧)北京市文化和旅游局23日发布的数据显示，2026年春节假期(2月15日 至23日)，北京累计接待游客1984.3万人次，实现旅游总花费331.4亿元(人民币，下同)。 春节期间，北京市文化和旅游局联动各区、各部门，以科技焕新传统年味，盛情迎接海内外游客。北京 假期游客接待量排名前十的景区(地区)是王府井、奥林匹克公园、天安门地区、西单、亮马河国际风情 水岸、前门大街、天坛公园、什刹海风景区、颐和园、南锣鼓巷。 春节假期最后一天，北京天坛公园游客络绎不绝。 中新社记者 赵文宇 摄 "京味烟火"掀起假日热潮。春节期间，北京举办40余个庙会、灯会、游园会活动，以京味年俗融合科技 体验，数量、规模均创新高。隆福寺新春市集成为假期"顶流"，义利面包、稻香村糕点等深受消费者喜 爱；地坛庙会、龙潭庙会、厂甸庙会等传统庙会人气旺，带来民俗表演、特色市集等。此外，海淀新春 科技庙会集结多款机器人，带来"AI过大年"体验。 "双向奔赴"同庆中国新年。2月16日是农历除夕，北京市文化和旅游局在北京首都国际机场开展接机活 动，为搭乘国航CA938航班抵京的旅客送上新春礼包；"莫斯科送冬节"活动春节 ...

大量亲子游客走进海南科技馆感受科技魅力 "多彩有趣，孩子玩得不想走" "早上9点半我们就排队进馆，玩了3个多小时，小孩说还没玩够，缠着我赶紧预约下次再来。"2月21日中 午12时，海口市民赵悠带着孩子从海南科技馆走出，脸上带着满足的笑意。她说，现在家门口就有这么棒的 科技馆，让孩子近距离感受科技的魅力，真的太幸福了。 今年春节假期，海南科技馆推出150多场主题活动，如马年科学解谜墙、手工剪纸、年画拓印、科技表演 秀等，人气持续升温，成为市民游客争相前往的热门打卡地。 2月21日是正月初五，海南日报全媒体记者走进馆内，瞬间被浓厚的喜庆氛围包裹。人潮涌动、笑语喧 腾，展厅内灯光璀璨，孩子们欢快地穿梭在各类展项之间，一张张灿烂的笑脸，映衬出新春佳节的喜庆与祥 和。 一楼中庭的舞台前座无虚席，不少家长抱着孩子、踮足观望，生怕错过每一个精彩瞬间。在这里，精心 编排的科学表演秀，将趣味实验与节日氛围巧妙融合。工作人员一边讲解原理，一边动手演示，引得观众纷 纷举起手机拍摄记录，现场掌声、欢呼声此起彼伏。 来自上海的游客宋杰也表示，原本只是计划带孩子来海南看海，没想到科技馆成了旅程中的意外惊 喜。"展品很丰富，互动性也强，多 ...

BF层科奇空间从2月17日至2月23日，每日18:00至20:00延时开放。 本报记者 陶磊 摄影报道 自从2月17日试开放以来，上海科技馆BF层的科奇空间"奇骥奔腾·科奇贺岁"新春市集活动始终人气爆 棚。市民可以沉浸式"打卡"非遗手作、科技特展、双影院视听盛宴，在喜庆节日气氛中邂逅科技，感受 前沿科技的魅力。 ...

Group 1 - The article highlights various cultural and tourism activities across multiple regions during the Spring Festival, showcasing a blend of traditional customs and modern entertainment [1][5][10] - In Beijing's Modekou Historical and Cultural District, a New Year Carnival features traditional folk customs and interactive experiences, attracting both locals and tourists [3][5] - The Xi'an Science and Technology Museum hosts over 300 science activities during the Spring Festival, with visitor numbers exceeding 30,000, marking a 5% increase compared to the previous year [7][8] Group 2 - The Hukou Waterfall scenic area in Shanxi experiences a surge in visitors, with daily foot traffic surpassing 10,000, and the waterfall's water flow remains at 800 cubic meters per second [8][10] - In Shandong, unique cultural events such as a large fire show and historical performances draw significant crowds, enhancing the festive atmosphere [12][16] - Traditional customs like the "Bench Dragon Dance" in Jiangxi and various performances in Sichuan contribute to a vibrant celebration, fostering cultural exchange and community engagement [14][20] Group 3 - The article notes the popularity of ice and snow activities during the Spring Festival, with upgraded facilities in Ningxia's snow parks attracting visitors [21][23] - The integration of northern and southern cultural elements in events creates a diverse and rich experience for attendees, promoting the continuation of festive traditions [20]

"等了好久，终于等到今天！"2月17日10时，武汉龟山电视塔时隔18年焕新重启。来自东西湖区的胡女士和丈夫成为首批游 客，登高望远开启马年新春，激动之情溢于言表。 在一楼的"江城记忆·武汉印象"主题怀旧展厅，关于龟山电视塔焕新规划的专题吸引了许多游客。本次修缮以"云端觅知音，极 目楚天舒"为主题，旨在将这座被誉为"亚洲桅杆"的地标，打造为集文旅休闲、科技体验、文化消费、生态观光于一体的"万里长江 数字观礼第一塔"。 改造内容包含广场综合改造、塔台二层外立面翻新、商业及厨房外立面升级，并打造网红楼梯。首层展厅全面更新，10米平台 改造为"日咖夜酒"休闲区，4楼（66层）将成为"纪念日"主题高空旋转餐厅，5楼（77层）设置为"赛博室内观景区"，6楼（88层） 规划为"长江云端会客厅"，7楼（99层）未来将打造为"空中漫步平台"。 "高空观景"极目楚天舒 17日9时30分，长江日报记者在龟山电视塔一楼看到，不少市民已早早排队，等待登塔。排在首位的是从洪山区赶来的胡延 妍，她今年28岁，是土生土长的武汉人。胡延妍说："小时候就听父母讲过龟山电视塔，但一直没上去过。预约一开放，我们立刻 抢到了正月初一的名额。能在新春佳 ...

2月17日上午8时30分，距离正式开馆还有半小时，上海科技馆2号门前的广场上已排起了长队。队伍 中，市民俞鸿颖身着汉服格外显眼，她告诉智通财经记者，自己大学时曾在上海科技馆做过志愿者，此 次特意提前抢票，就是想以游客的身份重温旧时光、感受新变化。 "我一早先去城隍庙走了九曲桥，再过来科技馆讨个马年好彩头。"俞鸿颖笑着说，她当年做志愿者时负 责儿童展区的引导工作，"那时候总被初中生叫阿姨，印象特别深。现在就想好好逛一圈整个科技馆， 弥补以前没仔细逛过的遗憾。"除了弥补遗憾，她对此次新增的"奇骥奔腾"马年特展和"重返1930"展区 也充满期待，早早就在小程序上做好了攻略。 2026年2月 17日上午8时30分许，上海科技馆2号门前的广场上已排起长队。智通财经记者 徐亦嘉 图 历经近三年更新改造，经过多轮压力测试和打磨完善，上海科技馆在马年新春正式进入试开放模式。 家合影。 智通财经记者 徐亦嘉 图 记者在现场看到，改造后的上海科技馆焕然一新，既有保留的经典展项，更新增了诸多沉浸式互动体 验。"奇骥奔腾——马年科技文化特展"作为首日的重磅亮点，在B1层正式对公众开放，吸引了大量观 众驻足参观。 除了特展，"明日行者 ...

Core Viewpoint - The "Jin Street New Year Celebration" event, themed "Galloping Horses and Abundant Fortune," aims to create an immersive and interactive experience for visitors, blending traditional and modern elements to celebrate the Lunar New Year in Wangfujing [1][20]. Group 1: Event Highlights - The event features various artistic installations, including the "Kingfu Yingmen" arches and the "Golden Bag of Fortune" art piece, which symbolize good fortune and attract visitors for photo opportunities [1]. - A collection of eight horse sculptures, created by master craftsman Zhu Bingren, enhances the cultural significance of the event, embodying themes of progress and aspiration for the New Year [3]. - The entire Wangfujing area transforms into a vibrant display of lights and decorations, creating a festive atmosphere that draws attention from both locals and tourists [5]. Group 2: Thematic Activities - The event introduces three distinct themes: "Trendy Launch" in the South Street, "Experience Collection" in the North Street, and "Light and Shadow Immersion" throughout the entire area, catering to diverse visitor preferences [8][10]. - The South Street features popular brands and interactive experiences, including a pop-up store by Li Ning and an immersive chocolate art exhibition, appealing to younger audiences [10]. - The North Street focuses on deep experiences, showcasing future technologies and cultural products, such as a tech experience area and a section dedicated to traditional crafts, enhancing consumer engagement [12]. Group 3: Interactive Engagement - The event includes an interactive "Jin Street Twelve Moments" activity, where visitors can collect stamps and participate in a lucky draw for creative gifts and vouchers, increasing engagement and enjoyment [18]. - A dedicated service center in the North Street provides visitors with maps and information, facilitating their participation in the event's activities [18]. Group 4: Cultural Significance - The "Jin Street New Year Celebration" has been held for 17 years and is recognized as a key cultural event in Beijing, showcasing the charm of Chinese culture and driving consumer trends [22]. - The event is organized by local authorities and aims to create a seamless online-to-offline shopping experience, enhancing the overall visitor experience during the festive season [22].

Core Insights - Foreign luxury brands, including Porsche, are experiencing a continuous decline in sales in China, with Porsche's sales dropping by 26% in 2025 compared to the previous year, marking four consecutive years of decline [1] - The CEO of Porsche China, Pan Lich, emphasized that the structural changes in sales are driven by a fundamental shift in customer demand, where Chinese consumers now seek a perfect technological experience in their vehicles [1][9] - The competitive landscape is intensifying, leading to price wars, particularly in the SUV market, where suggested retail prices have decreased by over one-third in three years [1][9] Sales and Market Strategy - Porsche is actively adjusting its strategy in response to challenges, including the closure of some dealerships, with plans to reduce the number of dealerships from 114 to 80 by 2026 and decrease inventory levels by 30% [2] - The company is set to launch several China-exclusive models and a pure electric version of the Cayenne, along with new B-class and D-class SUVs by the end of the decade [2] - Porsche is collaborating with local tech companies, including Baidu, to enhance its in-car infotainment systems, indicating a shift towards more partnerships with local firms [5][6] Design and Brand Identity - Pan Lich addressed concerns regarding design similarities between Porsche and domestic brands, asserting that this reflects the strength of Porsche's design language and that originality will always be valued [3][6] - The company believes that the recognition of its design will ultimately lead consumers to appreciate the original brand, despite the increasing number of look-alike models [3][6] Future Outlook and Challenges - The CEO highlighted the importance of understanding the Chinese market better and taking actions to revive performance, indicating a commitment to adapt to local consumer preferences [4] - Porsche's strategy to "win back China" does not solely focus on sales volume but rather on maintaining brand strength and meeting consumer expectations [14][15] - The company is facing challenges from macroeconomic factors and intensified competition, with a need to remain flexible and responsive to market changes [14][9]

Core Viewpoint - Shenzhen Huaqiang (000062) is experiencing increased foot traffic in "Shenzhen Huaqiangbei," known as "China's No. 1 Electronics Street," due to rising consumer emphasis on product cost-effectiveness and offline experiences, alongside the ongoing "Belt and Road" initiative driving international procurement [1] Group 1: Business Environment - The operational environment, merchant quality, pricing, and product category richness in Huaqiangbei are advantageous, leading to a surge in foot traffic [1] - The peak daily foot traffic for individual stores has surpassed 50,000 visitors [1] Group 2: Market Strategy - Huaqiang Electronic World is leading the "fashion electronics product trend" in Huaqiangbei, attracting numerous domestic and international merchants and consumers for both online and offline purchases [1] - The "潮品电子区" (Trendy Electronics Zone) is fully rented, indicating strong demand for retail space [1] Group 3: Future Developments - The company continues to deepen differentiated operational strategies, systematically advancing local renovations and upgrades [1] - Plans are in place to expand the fashion electronics business area and create the "Huaqiang Fashion Digital Center," focusing on emerging categories such as VR glasses, smart wearables, AI translation devices, AI toys, robots, drones, electronic musical instruments, action cameras, and trendy digital products [1] - A large immersive shopping space has been established, integrating technology experience, fashionable consumption, and interactive social engagement, further enhancing the operational efficiency of merchants within the physical market [1]