时尚智造
Search documents
平台+产业”点亮“中国服装第一街
Mei Ri Shang Bao· 2025-11-13 23:16
Core Insights - The establishment of the Hangzhou Fashion Center aims to create an ecological service platform that empowers the 22 garment markets in the Qijiaqiao clothing district, facilitating a deep transformation in the clothing industry through a "platform thinking" approach [1][2] Group 1: Industry Transformation - The Hangzhou Fashion Center provides a multi-dimensional service for merchants in the Qijiaqiao clothing district, including ordering, exhibitions, exchanges, and training, resulting in over 5 billion yuan in order volume from 74 brand events [2] - The center has attracted major players like Hanbo Group and hosted the China International Young Designers Competition, drawing nearly 40,000 designers from 68 countries [2] - The center is also a significant "traffic driver," with the establishment of the "Little Red Book Treasure Manager Incubation Center" to provide comprehensive services for local merchants, successfully incubating over 10 local brands and planning to cover over 5,000 merchants [2] Group 2: Regulatory Support - The establishment of a "platform + industry comprehensive service station" at the Hangzhou Fashion Center allows for streamlined services for businesses, addressing over 250 inquiries and resolving 67 issues [3] - Monthly compliance courses tailored to the needs of clothing market merchants will begin in the second half of 2025, covering topics such as live streaming compliance and market regulation [3] Group 3: Technological Innovation - The "Xizi Magic Box" serves as a technological engine for the clothing industry, enabling designers to generate multiple design options instantly and reducing costs by 30% through digital processes [4] - The integration of AI in the design and production process creates a digital closed loop, allowing small merchants to access top-tier design and production services without high investments [4] Group 4: Original Design and Market Adaptation - The "Little White Building" acts as an original design selection base, helping merchants shorten selection cycles and increase the rate of successful products, thus enhancing the visibility and order conversion of "Hangzhou Originals" [5] - The transformation from selling materials to selling designs and from offline wholesale to digital export reflects the dual-driven approach of "platform + industry" in upgrading the traditional clothing sector [5]