日前，余杭区与庆元县携手开展"平台+产业"跨区域双向赋能活动，两地市场监管部门签署了《跨 区域"平台+产业"双向赋能合作协议》。活动中，余杭的淘天集团、遥望科技、诚信星球等平台企业， 与庆元香菇、甜桔柚、黄粿等特色产业企业深入对接，围绕消费趋势分析、订单农业建设、直播营销培 训等达成多个合作意向。 跨区域合作"版图"的持续拓展，源自余杭在区内先行先试的"平台+产业"行动所积累的扎实经验。 今年3月，余杭区市场监管部门推出专项行动方案，构建起"1+3+N"协同工作体系（即一个统筹方案、 三大"触网上行"路径、多种融合模式），明确通过平台进驻、直播运营、私域流量三大主渠道助力本地 产业升级。 在这一机制的推动下，余杭径山茶、鸬鸟蜜梨等地理标志产品加速数字化转型。其中，抹茶加工企 业浙江骆驼九宇有机食品有限公司与新锐乳品品牌"认养一头牛"跨界合作推出的"径山抹茶"鲜牛乳冰激 凌，线上线下销售额已突破1100万元，成为"平台+产业"赋能老品牌焕新的成功案例。未来，余杭将持 续深化"平台+产业"数实融合，强化政策与服务保障，助力更多合作地区将生态、资源等优势转化为强 劲的发展优势，为长三角区域协调发展提供生动样本。 " ...

Group 1 - The "Action Plan" aims for over 1,000 platform enterprises in Zhejiang by 2027, with more than 50 reaching a scale of 10 billion yuan, and total revenue of platform enterprises to reach 2.2 trillion yuan [1] - Currently, Zhejiang has over 850 platform enterprises, leading the nation in both quantity and transaction volume, with cross-border e-commerce exports projected to exceed 350 billion yuan in 2024, growing by 10% [1] - The plan emphasizes the need for more technology-driven platform enterprises and aims to support the transformation of leading platforms into high-tech companies, particularly in emerging fields like large models [1] Group 2 - The "Platform + Industry" dual empowerment initiative has been implemented, with plans to create over 25 consumption industry clusters worth 10 billion yuan and expand 100 county-level consumption industry clusters [2] - The plan focuses on stimulating consumer activity by enhancing product quality through the "Zhejiang Boutique" cultivation plan and promoting "AI + Consumption" to create innovative consumer scenarios [2] - The Zhejiang provincial government aims to shift the platform economy from scale-driven to innovation-driven, enhancing competitiveness and improving overseas service systems [2]

Core Insights - The article highlights the successful integration of digital platforms with the local agricultural industry in Jinyun County, Lishui City, Zhejiang Province, focusing on the "Jinyun Mallard" duck as a key product [1][2][3] Group 1: Digital Empowerment in Production - Jinyun County has established a digital breeding platform that utilizes IoT and big data technologies to enhance the breeding of Jinyun Mallard ducks, achieving a stock of 269,000 ducks and an annual egg production of 3,274 tons [1] - The county has developed a "Five Breeding" model and a "Reed-Mallard Coexistence System" tailored to different geographical environments, resulting in an average output value of over 20,000 yuan per mu for reed fields [1] Group 2: Support for Operations - Regular training sessions for duck farmers are organized to promote scientific breeding and ecological farming practices, thereby improving professional skills and reducing risks [1] - The establishment of "Mallard Loans" provides low-interest financial support to farmers and cooperatives, addressing funding needs for expansion, equipment upgrades, and brand development [1] Group 3: Supply Chain and Market Development - A supply chain platform for the Mallard duck industry has been created to promote high-quality products and establish stable partnerships with retailers and agents, leading to an annual production of 1.5 million ducks [2] - The county has initiated a health-flavored duck project, launching over 60 products, and has integrated local sports goods companies to enhance the value of duck feather products [2] Group 4: E-commerce and Brand Building - The county has facilitated the entry of Mallard duck products into major e-commerce platforms, utilizing flagship stores and live streaming to enhance brand visibility, with annual transaction volume exceeding 26 million yuan, accounting for 32.5% of total sales [2] - The digital marketing efforts have significantly increased the brand influence of "Jinyun Mallard," pushing the industry towards a high-end and branded direction [2] Group 5: Overall Industry Growth - Since the implementation of the "Platform + Industry" model, the Jinyun Mallard industry has achieved remarkable growth, with a total industry output value exceeding 2.3 billion yuan [3] - Future plans include further digital reforms and extending the industry chain towards deep processing and cultural tourism integration to enhance the competitiveness of regional agricultural brands [3]