Core Insights - Great Wall Motors' Ora brand has officially launched the pre-sale of its new A-class pure electric SUV, Ora 5, with five models available [1][2] - The Ora 5 is designed to meet the expectations of young consumers, emphasizing aesthetics, intelligence, and global quality [1][2] Design and Technology - The Ora 5 features a natural aesthetic design with a "Aurora Green" liquid metal paint and interior inspired by Eastern "white space" art, showcasing extreme visual beauty [1] - It is equipped with Great Wall's self-developed Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components to achieve full-scene NOA (Navigation Assisted Driving) without relying on high-precision maps [1] - The vehicle supports over 200 parking scenarios, including cross-floor memory parking, providing a top-tier driving experience [1] Quality and Performance - The Ora 5 is built to high global standards, featuring a second-generation short-blade battery that exceeds new national standards for safety [1] - It has a carefully tuned chassis and an energy consumption rate of 11.6 kWh/100 km under CLTC conditions, emphasizing its commitment to quality [1] Brand Strategy and Market Positioning - The collaboration with brand ambassador Hou Minghao reflects a strategic focus on resonating with Generation Z, aiming to transform the brand's role from "definer" to "witness" and "companion" [2] - The launch of the Ora 5 marks a significant step in the brand's renewal and highlights its ambition in the global product strategy [2] - Ora has expanded into over 50 countries and regions, gaining the trust of nearly 600,000 users, positioning itself as a model for "Chinese global cars" [2]