Core Viewpoint - The article discusses the rising trend of celebrities engaging in second-hand sales, highlighting the controversies and challenges they face in maintaining their public image while navigating the complexities of the second-hand market [4][6][20]. Group 1: Celebrity Involvement in Second-Hand Sales - Celebrities are increasingly participating in second-hand transactions, attempting to create a "frugal" and "down-to-earth" image while interacting with fans [6][7]. - The expansion of these activities has led to heightened scrutiny, especially when the audience shifts from dedicated fans to the general public, resulting in amplified criticism if expectations are not met [6][15]. Group 2: Case Study of Liu Meihan's "Idle Circulation Plan 2.0" - Liu Meihan's second attempt at a second-hand market event faced backlash due to high prices, chaotic organization, and allegations of counterfeit goods, leading to a trust crisis [9][12]. - The first event attracted over 4,000 attendees, but the second event, despite being larger, resulted in a significant drop in social media followers, indicating a loss of public trust [11][15]. Group 3: Key Issues in Celebrity Second-Hand Sales - The main issues identified in celebrity second-hand sales include high pricing, poor product quality, and ethical concerns regarding the sale of gifts from fans [20][21]. - The public's expectation of higher standards for celebrity items complicates the acceptance of second-hand goods, leading to a perception of "image management failure" when items do not meet these expectations [7][20]. Group 4: Comparison with International Practices - International celebrities often receive positive feedback for their second-hand sales, typically linking them to charitable causes or personal branding, contrasting with the challenges faced by domestic stars [26][27]. - The article notes that while some domestic celebrities attempt to incorporate charitable elements into their sales, the primary focus for Chinese consumers remains on value and practicality [30].