Core Viewpoint - The luxury goods market in China is experiencing a significant downturn, with consumers shifting towards practicality and away from symbolic consumption [7][9][38]. Group 1: Market Trends - The luxury goods market in mainland China is shrinking, with a notable decline in consumer base from 400 million in 2022 to 340 million in 2025, a drop of 15% [7]. - Major luxury brands like Kering and Chanel have reported revenue declines, with Kering's revenue down 12% to €17.194 billion and Chanel's sales decreasing by 4.3% to $18.7 billion in 2024 [8]. - The trend of consumers investing in more stable assets like gold rather than depreciating luxury goods is becoming more pronounced due to geopolitical tensions and economic uncertainties [8]. Group 2: Changing Consumer Behavior - Urban women are becoming more cautious and restrained in their luxury goods purchases, with individuals like Wan Jing and Tan Xue significantly reducing their spending on luxury bags [6][19]. - The shift towards practicality is evident, as consumers are opting for functional items over high-priced luxury bags that serve more as status symbols [9][19]. - The perception of luxury items is changing, with consumers like Tan Xue realizing that the joy derived from purchasing luxury bags is fleeting and often leads to regret [16][18]. Group 3: Economic Implications - The luxury market is facing a dual challenge: a decline in middle-class consumers who traditionally drive growth and an increase in prices from luxury brands, which may alienate these consumers [37][38]. - Brands are raising prices significantly, with increases of 66% for Dior and 59% for Chanel from 2020 to 2023, which may further limit their appeal to middle-class buyers [37]. - The luxury sector is witnessing a shift where brands are inadvertently filtering out middle-class consumers through price hikes, while also facing competition from emerging brands that offer practicality and style [41].

Core Viewpoint - A case of theft involving a boyfriend who stole luxury bags from his girlfriend has been reported, highlighting the risks of trusting partners without thorough background checks [1]. Group 1: Incident Overview - The police in Minhang have solved a theft case where a man named Hu stole six luxury bags from his girlfriend's home using a method referred to as "ant moving" [1]. - The victim, Ms. Yu, discovered the missing bags while organizing her closet and reported the theft to the police [1]. Group 2: Suspect Behavior - The only person frequently entering Ms. Yu's residence was her boyfriend, Hu, who exhibited suspicious behavior, often leaving at odd hours under various pretexts [4]. - Surveillance footage showed Hu leaving the victim's home multiple times in the early morning hours with a bulging bag [4]. Group 3: Investigation Findings - Police investigations revealed that Hu had received transfers from several second-hand luxury goods stores, indicating significant suspicion of his involvement in the theft [6]. - Hu confessed to stealing the bags to pay off personal debts and satisfy his consumption desires, with a total profit of over 52,000 yuan from the theft [8]. Group 4: Aftermath and Legal Action - Following the theft, Hu attempted to purchase counterfeit versions of the stolen bags to replace them, but was apprehended by the police before he could execute this plan [8]. - Hu has been criminally detained by the Minhang police for theft, and the case is still under further investigation [10].

Core Insights - The luxury brand industry is experiencing significant sales pressure, leading to a shift in marketing strategies and customer engagement approaches [2][12][21] - The consumer behavior of the middle class is changing, with a noticeable decline in luxury purchases and a preference for value-driven options [4][12][19] - Despite the decline in sales, luxury brands are increasing their event invitations to attract customers, indicating a shift in marketing tactics [5][6][12] Industry Trends - Luxury brands are facing double-digit declines in performance, with LVMH and Kering reporting significant drops in revenue and profit [2][12] - The market for personal luxury goods is expected to stabilize by 2025, with growth primarily supported by ultra-high-net-worth individuals, while middle-class consumers are pulling back [4][12][21] - There is a notable trend of luxury brands closing underperforming stores while focusing on flagship locations in major cities [2][14][16] Consumer Behavior - Middle-class consumers are increasingly seeking cost-effective options, often opting for overseas purchases due to favorable exchange rates [4][12] - The frequency of luxury purchases among middle-class consumers has decreased, with many now attending brand events more for the experience than for purchasing [3][5][6] - Consumers are shifting from buying products to seeking unique experiences, prompting luxury brands to adapt their offerings [19][21] Marketing Strategies - Luxury brands are hosting more events and activities to engage customers, despite the high costs associated with these initiatives [5][6][7] - Retailers are enhancing customer experiences through exclusive services and promotions to retain clientele and boost sales [9][11][19] - The focus is shifting towards providing emotional and experiential value rather than just product sales, with brands exploring new categories like high-end outdoor and dining experiences [19][21] Real Estate and Development - Developers are adjusting their strategies, prioritizing cash flow over brand prestige, leading to a more pragmatic approach in leasing spaces [17][19] - The number of new luxury store openings has decreased significantly, with a 38% drop in new stores in non-first-tier cities [13][14] - There is a trend of luxury brands concentrating their efforts in high-potential urban areas and airports to maximize customer reach [15][21]

从目前情况来看，国内高仿奢侈品主要分成三个档次：①最低端使用人造皮或再生皮，成本极低，价格 也较便宜。②中端产品使用真皮，但品质一般。价格自然要比低端高仿奢侈品要高一些。③顶级高仿则 使用接近正品的材料，价格也是相对是最高的。通常一个顶级高仿LV包的成本约为600-800元，而市场 售价在3000-5000元，正品的价格则要达到30000元以上。 近些年，随着我国居民都富裕起来，国内奢侈品市场得到了快速的发展。数据显示，我国奢侈品市场规 模已经超过了7000亿元。不过，受到进口关税的影响，国内奢侈品的价格始终居高不下。于是，海外代 购行业应运而生。但是，也有不少媒体报道，海外代购90%都是假货，占据了九成市场份额，利润率高 达650%，远超正规奢侈品行业约35%的利润率。 第三，尝鲜心理也推动了高仿市场发展 值得一提的是，高仿奢侈品的销售渠道，也呈现多样化趋势，除了传统的实体店和批发市场之外，微信 朋友圈、小红书、闲鱼等社交平台都成为了高仿奢侈品的主要销售渠道。据统计，2025年通过社交媒体 售卖的高仿奢侈品占总销售额的67%。此外，高仿奢侈品市场规模已经达到了1500亿元。为此，有不少 网友感到困惑，高仿奢 ...

Core Insights - The article highlights a significant shift in consumer behavior among the younger generation, particularly those born after 1995, who prioritize practicality and cost-effectiveness over brand prestige and luxury items [1][3][19] Group 1: Changing Consumer Preferences - The younger generation is increasingly adopting a mindset of "reverse consumption," focusing on essential spending and avoiding unnecessary expenses, which is reflected in their "six abstentions" lifestyle [3][7] - There is a notable decline in the sales of luxury brands, with Gucci's sales dropping by 51% and LV's overall revenue decreasing by 2% [5] - Domestic brands like Hongxing Erke and Anta are gaining popularity due to their affordability and practicality, surpassing international brands in sales and viewership [5][17] Group 2: Economic Context - The economic conditions faced by the current generation differ significantly from those experienced by previous generations, with many young people earning around 5,000 yuan monthly, leading to a focus on reducing non-essential spending [9][12] - The article references the Kondratiev wave theory, indicating that the current economic climate is in a downturn phase, impacting young people's financial stability and spending habits [10][12] Group 3: Societal Implications - The trend of reduced spending is contributing to lower marriage and birth rates, with marriage registrations dropping by 20.5% year-on-year, indicating a shift in societal norms and priorities [15] - The emphasis on sustainability and practicality is leading to a rise in interest in shared, rental, and second-hand markets, as well as eco-friendly products [17][19] - While the immediate economic impact of this shift may appear negative, it is seen as a step towards a more sustainable and responsible consumption model, promoting environmental awareness [19]

Group 1 - The core viewpoint of the articles highlights that Japan is implementing or planning to implement an "accommodation tax" in response to the surge in foreign tourists, which is putting pressure on local infrastructure [1][2][3] - Currently, 42 local governments in Japan have started or are planning to impose this accommodation tax, with over 90 local governments seriously considering it [2] - The tax rates are set at approximately 200 yen (about 10 RMB) per person per night for many areas, while some high-end accommodations may charge up to 1000 yen (about 49 RMB) or more per person per night [3] Group 2 - The increase in accommodation costs due to the new tax is leading some potential tourists, like a family from Guangzhou, to reconsider their travel plans to Japan in favor of domestic travel [3] - The Japanese government has already taken various measures to address issues related to overtourism, including considering the cancellation of tax-free shopping for foreign tourists and increasing departure taxes [3][16] - The rise in the yen's exchange rate has made purchasing luxury goods like LV less advantageous for tourists compared to previous years, with a 9% increase in the yen against the dollar since early 2025 [5][6] Group 3 - Japan's core Consumer Price Index (CPI) excluding fresh food rose by 3.1% year-on-year in July, marking an increase for eight consecutive months, with significant price hikes in food and accommodation [7] - Specific examples of price increases include a 30 yen rise in the price of a common rice product and a 400 yen increase for canned coffee, indicating a broader trend of rising living costs in Japan [8][9] - Despite the rising costs, the number of foreign tourists visiting Japan continues to grow, with 2024 projected to see 36.86 million visitors, a record high [11][13] Group 4 - The Japanese government is considering increasing the "International Tourist Tax" from 1000 yen (about 48.5 RMB) to between 3000 and 5000 yen (about 145.6 RMB to 242.7 RMB) per person [19] - A proposal suggests that increasing the departure tax could raise government revenue from 49 billion yen to approximately 250 billion yen (about 121.4 million RMB) [20] - While these measures aim to alleviate overtourism issues, there are concerns among local businesses that such policies could negatively impact Japan's tourism and retail sectors [20]

Core Points - A batch of confiscated LABUBU toys and other items was auctioned on JD's asset trading platform, selling for 191,608 yuan after 73 rounds of bidding [1] - The starting price for the auction was set at 114,608 yuan, indicating a significant increase in value during the bidding process [1] - The auction included 39 LABUBU toys, 3 watches, 4 instant cameras, and 1 bag, all sold as a package [1] Group 1 - The LABUBU toys included 9 blue "Merlion" figures valued at approximately 1,000 yuan each and a limited edition from Thailand valued at around 600 yuan each [3] - The auction saw a dramatic increase in bids during the last 10 minutes, with prices rising from just over 120,000 yuan to the final sale price of 191,608 yuan, exceeding the starting price by nearly 80,000 yuan [4] - Two bidders engaged in intense competition, making a total of 29 bids, which contributed to the final auction price [4] Group 2 - Customs authorities recently seized 144 LABUBU toys from two travelers who attempted to bring them into the country without declaring them, highlighting ongoing issues with cross-border toy trading [4] - The seized toys were part of a popular blind box series, which has a price disparity between overseas and domestic markets, creating an arbitrage opportunity [4] - Customs regulations state that personal items brought into China must not exceed a total value of 8,000 yuan to be exempt from duties, and exceeding this limit without declaration can lead to penalties [4]

Core Viewpoint - The article discusses the rising trend of celebrities engaging in second-hand sales, highlighting the controversies and challenges they face in maintaining their public image while navigating the complexities of the second-hand market [4][6][20]. Group 1: Celebrity Involvement in Second-Hand Sales - Celebrities are increasingly participating in second-hand transactions, attempting to create a "frugal" and "down-to-earth" image while interacting with fans [6][7]. - The expansion of these activities has led to heightened scrutiny, especially when the audience shifts from dedicated fans to the general public, resulting in amplified criticism if expectations are not met [6][15]. Group 2: Case Study of Liu Meihan's "Idle Circulation Plan 2.0" - Liu Meihan's second attempt at a second-hand market event faced backlash due to high prices, chaotic organization, and allegations of counterfeit goods, leading to a trust crisis [9][12]. - The first event attracted over 4,000 attendees, but the second event, despite being larger, resulted in a significant drop in social media followers, indicating a loss of public trust [11][15]. Group 3: Key Issues in Celebrity Second-Hand Sales - The main issues identified in celebrity second-hand sales include high pricing, poor product quality, and ethical concerns regarding the sale of gifts from fans [20][21]. - The public's expectation of higher standards for celebrity items complicates the acceptance of second-hand goods, leading to a perception of "image management failure" when items do not meet these expectations [7][20]. Group 4: Comparison with International Practices - International celebrities often receive positive feedback for their second-hand sales, typically linking them to charitable causes or personal branding, contrasting with the challenges faced by domestic stars [26][27]. - The article notes that while some domestic celebrities attempt to incorporate charitable elements into their sales, the primary focus for Chinese consumers remains on value and practicality [30].

Core Viewpoint - The recent controversy surrounding Liu Meihan's "idle market" selling counterfeit goods has sparked significant public attention and discussion, leading to her public apology and commitment to resolve the issues with buyers [1][5][9]. Group 1: Event Overview - Liu Meihan's "Idle Circulation Plan" took place from April 25 to April 27, featuring over 45 artists and influencers, with more than 2,000 items for sale, including second-hand luxury goods, and tickets priced at 30 yuan each [6]. - Following the event, buyers reported receiving counterfeit items, such as LV bags and Miu Miu knitwear, which raised concerns about the authenticity and quality of the products sold [9][11]. Group 2: Market Context - The second-hand luxury market in China is rapidly growing, with a significant increase in demand for product authenticity verification. The market is expected to expand as consumer awareness and demand for genuine products rise [14][16]. - By 2030, it is projected that Chinese consumers will contribute approximately 50% to global luxury goods consumption, indicating a strong influence and purchasing power in the luxury market [16]. - The second-hand luxury market in China currently accounts for less than 5% of total luxury consumption, compared to around 30% in countries like Japan and the United States, suggesting substantial growth potential [16].

Core Insights - The recent controversy surrounding Liu Meihan's second-hand market event highlights the growing concerns over authenticity in the luxury second-hand goods sector [1][2] - The second-hand luxury market in China is rapidly expanding, with significant potential for growth as consumer demand increases [2][3] Group 1: Event Overview - Liu Meihan's "Idle Circulation Plan" took place from April 25 to April 27, featuring over 45 celebrities and influencers, with more than 2,000 items for sale, including luxury and designer goods [1] - The event charged an entry fee of 30 yuan, but several buyers raised concerns about the authenticity of items purchased, leading to third-party verification [1] Group 2: Market Trends - The luxury second-hand market in China is projected to grow significantly, with Bain & Company estimating that by 2030, Chinese consumers will contribute approximately 50% to global luxury goods consumption [2] - Currently, the second-hand luxury market in China accounts for less than 5% of total luxury consumption, compared to nearly 30% in countries like Japan and the United States, indicating substantial room for growth [2] Group 3: Authentication Demand - The demand for authentication services in the second-hand luxury market has surged, with a shift from in-store inspections to third-party verification since 2010 [3] - Recent trends show that many new exhibitions are now equipped with portable authentication devices and trained appraisers, with a standard fee of 70 yuan per item, often covered by sellers [3]