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几乎都是假货,利润率却高达650%!为啥还有人甘愿被“割韭菜”?
Sou Hu Cai Jing· 2025-11-03 13:08
从目前情况来看,国内高仿奢侈品主要分成三个档次:①最低端使用人造皮或再生皮,成本极低,价格 也较便宜。②中端产品使用真皮,但品质一般。价格自然要比低端高仿奢侈品要高一些。③顶级高仿则 使用接近正品的材料,价格也是相对是最高的。通常一个顶级高仿LV包的成本约为600-800元,而市场 售价在3000-5000元,正品的价格则要达到30000元以上。 近些年,随着我国居民都富裕起来,国内奢侈品市场得到了快速的发展。数据显示,我国奢侈品市场规 模已经超过了7000亿元。不过,受到进口关税的影响,国内奢侈品的价格始终居高不下。于是,海外代 购行业应运而生。但是,也有不少媒体报道,海外代购90%都是假货,占据了九成市场份额,利润率高 达650%,远超正规奢侈品行业约35%的利润率。 第三,尝鲜心理也推动了高仿市场发展 值得一提的是,高仿奢侈品的销售渠道,也呈现多样化趋势,除了传统的实体店和批发市场之外,微信 朋友圈、小红书、闲鱼等社交平台都成为了高仿奢侈品的主要销售渠道。据统计,2025年通过社交媒体 售卖的高仿奢侈品占总销售额的67%。此外,高仿奢侈品市场规模已经达到了1500亿元。为此,有不少 网友感到困惑,高仿奢 ...
年轻人开始反向消费,开始“六戒”,说明什么?如何影响经济?
Sou Hu Cai Jing· 2025-10-24 16:34
Core Insights - The article highlights a significant shift in consumer behavior among the younger generation, particularly those born after 1995, who prioritize practicality and cost-effectiveness over brand prestige and luxury items [1][3][19] Group 1: Changing Consumer Preferences - The younger generation is increasingly adopting a mindset of "reverse consumption," focusing on essential spending and avoiding unnecessary expenses, which is reflected in their "six abstentions" lifestyle [3][7] - There is a notable decline in the sales of luxury brands, with Gucci's sales dropping by 51% and LV's overall revenue decreasing by 2% [5] - Domestic brands like Hongxing Erke and Anta are gaining popularity due to their affordability and practicality, surpassing international brands in sales and viewership [5][17] Group 2: Economic Context - The economic conditions faced by the current generation differ significantly from those experienced by previous generations, with many young people earning around 5,000 yuan monthly, leading to a focus on reducing non-essential spending [9][12] - The article references the Kondratiev wave theory, indicating that the current economic climate is in a downturn phase, impacting young people's financial stability and spending habits [10][12] Group 3: Societal Implications - The trend of reduced spending is contributing to lower marriage and birth rates, with marriage registrations dropping by 20.5% year-on-year, indicating a shift in societal norms and priorities [15] - The emphasis on sustainability and practicality is leading to a rise in interest in shared, rental, and second-hand markets, as well as eco-friendly products [17][19] - While the immediate economic impact of this shift may appear negative, it is seen as a step towards a more sustainable and responsible consumption model, promoting environmental awareness [19]
日元一路涨,住宿按人收税,去日本旅游还划算吗?
Hu Xiu· 2025-08-28 10:04
Group 1 - The core viewpoint of the articles highlights that Japan is implementing or planning to implement an "accommodation tax" in response to the surge in foreign tourists, which is putting pressure on local infrastructure [1][2][3] - Currently, 42 local governments in Japan have started or are planning to impose this accommodation tax, with over 90 local governments seriously considering it [2] - The tax rates are set at approximately 200 yen (about 10 RMB) per person per night for many areas, while some high-end accommodations may charge up to 1000 yen (about 49 RMB) or more per person per night [3] Group 2 - The increase in accommodation costs due to the new tax is leading some potential tourists, like a family from Guangzhou, to reconsider their travel plans to Japan in favor of domestic travel [3] - The Japanese government has already taken various measures to address issues related to overtourism, including considering the cancellation of tax-free shopping for foreign tourists and increasing departure taxes [3][16] - The rise in the yen's exchange rate has made purchasing luxury goods like LV less advantageous for tourists compared to previous years, with a 9% increase in the yen against the dollar since early 2025 [5][6] Group 3 - Japan's core Consumer Price Index (CPI) excluding fresh food rose by 3.1% year-on-year in July, marking an increase for eight consecutive months, with significant price hikes in food and accommodation [7] - Specific examples of price increases include a 30 yen rise in the price of a common rice product and a 400 yen increase for canned coffee, indicating a broader trend of rising living costs in Japan [8][9] - Despite the rising costs, the number of foreign tourists visiting Japan continues to grow, with 2024 projected to see 36.86 million visitors, a record high [11][13] Group 4 - The Japanese government is considering increasing the "International Tourist Tax" from 1000 yen (about 48.5 RMB) to between 3000 and 5000 yen (about 145.6 RMB to 242.7 RMB) per person [19] - A proposal suggests that increasing the departure tax could raise government revenue from 49 billion yen to approximately 250 billion yen (about 121.4 million RMB) [20] - While these measures aim to alleviate overtourism issues, there are concerns among local businesses that such policies could negatively impact Japan's tourism and retail sectors [20]
疯狂竞价!海关拍卖39个LABUBU玩偶等物品,成交价19万元,含泰国限量款
Bei Jing Shang Bao· 2025-06-18 00:12
Core Points - A batch of confiscated LABUBU toys and other items was auctioned on JD's asset trading platform, selling for 191,608 yuan after 73 rounds of bidding [1] - The starting price for the auction was set at 114,608 yuan, indicating a significant increase in value during the bidding process [1] - The auction included 39 LABUBU toys, 3 watches, 4 instant cameras, and 1 bag, all sold as a package [1] Group 1 - The LABUBU toys included 9 blue "Merlion" figures valued at approximately 1,000 yuan each and a limited edition from Thailand valued at around 600 yuan each [3] - The auction saw a dramatic increase in bids during the last 10 minutes, with prices rising from just over 120,000 yuan to the final sale price of 191,608 yuan, exceeding the starting price by nearly 80,000 yuan [4] - Two bidders engaged in intense competition, making a total of 29 bids, which contributed to the final auction price [4] Group 2 - Customs authorities recently seized 144 LABUBU toys from two travelers who attempted to bring them into the country without declaring them, highlighting ongoing issues with cross-border toy trading [4] - The seized toys were part of a popular blind box series, which has a price disparity between overseas and domestic markets, creating an arbitrage opportunity [4] - Customs regulations state that personal items brought into China must not exceed a total value of 8,000 yuan to be exempt from duties, and exceeding this limit without declaration can lead to penalties [4]
明星为何总是「闲鱼翻车」?
36氪· 2025-05-13 12:41
Core Viewpoint - The article discusses the rising trend of celebrities engaging in second-hand sales, highlighting the controversies and challenges they face in maintaining their public image while navigating the complexities of the second-hand market [4][6][20]. Group 1: Celebrity Involvement in Second-Hand Sales - Celebrities are increasingly participating in second-hand transactions, attempting to create a "frugal" and "down-to-earth" image while interacting with fans [6][7]. - The expansion of these activities has led to heightened scrutiny, especially when the audience shifts from dedicated fans to the general public, resulting in amplified criticism if expectations are not met [6][15]. Group 2: Case Study of Liu Meihan's "Idle Circulation Plan 2.0" - Liu Meihan's second attempt at a second-hand market event faced backlash due to high prices, chaotic organization, and allegations of counterfeit goods, leading to a trust crisis [9][12]. - The first event attracted over 4,000 attendees, but the second event, despite being larger, resulted in a significant drop in social media followers, indicating a loss of public trust [11][15]. Group 3: Key Issues in Celebrity Second-Hand Sales - The main issues identified in celebrity second-hand sales include high pricing, poor product quality, and ethical concerns regarding the sale of gifts from fans [20][21]. - The public's expectation of higher standards for celebrity items complicates the acceptance of second-hand goods, leading to a perception of "image management failure" when items do not meet these expectations [7][20]. Group 4: Comparison with International Practices - International celebrities often receive positive feedback for their second-hand sales, typically linking them to charitable causes or personal branding, contrasting with the challenges faced by domestic stars [26][27]. - The article notes that while some domestic celebrities attempt to incorporate charitable elements into their sales, the primary focus for Chinese consumers remains on value and practicality [30].
知名女演员,被曝卖二手大牌假货
21世纪经济报道· 2025-05-01 14:55
Core Viewpoint - The recent controversy surrounding Liu Meihan's "idle market" selling counterfeit goods has sparked significant public attention and discussion, leading to her public apology and commitment to resolve the issues with buyers [1][5][9]. Group 1: Event Overview - Liu Meihan's "Idle Circulation Plan" took place from April 25 to April 27, featuring over 45 artists and influencers, with more than 2,000 items for sale, including second-hand luxury goods, and tickets priced at 30 yuan each [6]. - Following the event, buyers reported receiving counterfeit items, such as LV bags and Miu Miu knitwear, which raised concerns about the authenticity and quality of the products sold [9][11]. Group 2: Market Context - The second-hand luxury market in China is rapidly growing, with a significant increase in demand for product authenticity verification. The market is expected to expand as consumer awareness and demand for genuine products rise [14][16]. - By 2030, it is projected that Chinese consumers will contribute approximately 50% to global luxury goods consumption, indicating a strong influence and purchasing power in the luxury market [16]. - The second-hand luxury market in China currently accounts for less than 5% of total luxury consumption, compared to around 30% in countries like Japan and the United States, suggesting substantial growth potential [16].
明星也卖假货 刘美含二手市集陷售假风波 |透视二奢
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-01 07:47
Core Insights - The recent controversy surrounding Liu Meihan's second-hand market event highlights the growing concerns over authenticity in the luxury second-hand goods sector [1][2] - The second-hand luxury market in China is rapidly expanding, with significant potential for growth as consumer demand increases [2][3] Group 1: Event Overview - Liu Meihan's "Idle Circulation Plan" took place from April 25 to April 27, featuring over 45 celebrities and influencers, with more than 2,000 items for sale, including luxury and designer goods [1] - The event charged an entry fee of 30 yuan, but several buyers raised concerns about the authenticity of items purchased, leading to third-party verification [1] Group 2: Market Trends - The luxury second-hand market in China is projected to grow significantly, with Bain & Company estimating that by 2030, Chinese consumers will contribute approximately 50% to global luxury goods consumption [2] - Currently, the second-hand luxury market in China accounts for less than 5% of total luxury consumption, compared to nearly 30% in countries like Japan and the United States, indicating substantial room for growth [2] Group 3: Authentication Demand - The demand for authentication services in the second-hand luxury market has surged, with a shift from in-store inspections to third-party verification since 2010 [3] - Recent trends show that many new exhibitions are now equipped with portable authentication devices and trained appraisers, with a standard fee of 70 yuan per item, often covered by sellers [3]