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“面板三哥”再闯IPO
经济观察报· 2025-06-19 12:50
Core Viewpoint - Huike Co., Ltd. is attempting to relaunch its IPO after a failed attempt in August 2023, amidst significant industry challenges and a shift towards new display technologies [2][12]. Industry Overview - The panel industry is characterized by severe cyclical fluctuations, with recent downturns leading to substantial price drops and widespread losses among manufacturers [5][6]. - Huike has established itself among the top three global TV panel suppliers, particularly excelling in the large-size segment [3][15]. Financial Performance - Huike's financial performance has been volatile, with a profit of 5.406 billion yuan in 2021 followed by an expected loss exceeding 1 billion yuan in 2022 [3][10]. - The company's gross margin for TV panel business plummeted from 52.51% in Q2 2021 to -12.57% in Q2 2022, highlighting the impact of price declines [10]. Business Model and Challenges - Huike's expansion strategy relies heavily on partnerships with local governments, which provide land and funding, but this model exposes the company to significant financial obligations [6][9]. - The company faces a cash outflow obligation of approximately 31.197 billion yuan due to agreements with local state-owned enterprises [9]. Technological Transition - Huike is investing heavily in new display technologies, with over 40 billion yuan allocated to Mini/Micro LED and electronic paper projects [16]. - The acquisition of assets from Royole Technology is seen as a strategic move to enter the OLED market, despite the challenges posed by existing technology gaps [16]. Market Position and Future Outlook - The LCD market is transitioning towards a recovery phase, with price increases noted in early 2025, which may benefit Huike [12]. - Huike aims to maintain its competitive edge in large-size LCD panels while also addressing the need for technological advancement to compete with industry giants [15][17].