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“面板三哥”再闯IPO
经济观察报· 2025-06-19 12:50
Core Viewpoint - Huike Co., Ltd. is attempting to relaunch its IPO after a failed attempt in August 2023, amidst significant industry challenges and a shift towards new display technologies [2][12]. Industry Overview - The panel industry is characterized by severe cyclical fluctuations, with recent downturns leading to substantial price drops and widespread losses among manufacturers [5][6]. - Huike has established itself among the top three global TV panel suppliers, particularly excelling in the large-size segment [3][15]. Financial Performance - Huike's financial performance has been volatile, with a profit of 5.406 billion yuan in 2021 followed by an expected loss exceeding 1 billion yuan in 2022 [3][10]. - The company's gross margin for TV panel business plummeted from 52.51% in Q2 2021 to -12.57% in Q2 2022, highlighting the impact of price declines [10]. Business Model and Challenges - Huike's expansion strategy relies heavily on partnerships with local governments, which provide land and funding, but this model exposes the company to significant financial obligations [6][9]. - The company faces a cash outflow obligation of approximately 31.197 billion yuan due to agreements with local state-owned enterprises [9]. Technological Transition - Huike is investing heavily in new display technologies, with over 40 billion yuan allocated to Mini/Micro LED and electronic paper projects [16]. - The acquisition of assets from Royole Technology is seen as a strategic move to enter the OLED market, despite the challenges posed by existing technology gaps [16]. Market Position and Future Outlook - The LCD market is transitioning towards a recovery phase, with price increases noted in early 2025, which may benefit Huike [12]. - Huike aims to maintain its competitive edge in large-size LCD panels while also addressing the need for technological advancement to compete with industry giants [15][17].
“面板三哥”再闯IPO
Jing Ji Guan Cha Wang· 2025-06-19 11:59
Core Viewpoint - Huike Co., Ltd. is attempting to relaunch its IPO after previous setbacks, leveraging new product launches and strategic partnerships to enhance its market position in the competitive LCD panel industry [2][4][9]. Group 1: Company Developments - Huike has launched the world's first a-Si car-mounted TRD+TDDI screen and reported a 310% year-on-year increase in its automotive display business shipments for 2024 [2]. - The company has signed a memorandum of understanding with Dixon Technologies to invest approximately 4 billion rupees in a joint factory in India [2]. - Following its IPO advisory completion on May 23, 2023, Huike is making another attempt to go public after failing in 2021 [2][4]. Group 2: Financial Performance - Huike's financial performance has been volatile, with a profit of 5.406 billion yuan in 2021, followed by an expected loss of over 1 billion yuan in 2022 [3][6]. - The company's revenue surged from 10.577 billion yuan in 2019 to 35.709 billion yuan in 2021, but it faced significant losses in 2022 due to declining panel prices [6][7]. - The gross margin for Huike's TV panel business plummeted from 52.51% in Q2 2021 to -12.57% in Q2 2022, highlighting the industry's cyclical challenges [7]. Group 3: Industry Context - The LCD panel industry is characterized by significant cyclical volatility, with prices for mainstream TV panels dropping dramatically since Q3 2021 due to macroeconomic factors [4][6]. - The industry is gradually recovering, with LCD TV panel prices rising in Q1 2025 and production line utilization rates reaching 80% [8]. - Huike's competitive advantage lies in its strong market share in large-size panels, holding 34% and 37% of the 85-inch and 100-inch markets, respectively, as of Q1 2025 [10]. Group 4: Strategic Initiatives - Huike is investing over 40 billion yuan in new display technologies, including Mini/Micro LED and electronic paper, to diversify its product offerings [11]. - The acquisition of assets from Royole Technology is seen as a critical step for Huike to enter the OLED market, despite the challenges posed by existing technology gaps [12]. - The company aims to balance its traditional LCD strengths while transitioning into new technology sectors to remain competitive [10][12].