Core Viewpoint - Hisense's partnership with FIFA is groundbreaking, leveraging advanced display technology to enhance the viewing experience for billions of global audiences during the 2026 World Cup [1][18]. Group 1: Partnership and Sponsorship - Hisense officially announced its role as the global official sponsor for the 2026 World Cup at the IFA event in Berlin [1][4]. - FIFA President Infantino praised Hisense's display technology, emphasizing its significance for global audiences [1][22]. Group 2: Technological Advancements - Hisense is focusing on three core themes: "Colorful, AI, Passion," utilizing leading RGB-Mini LED and AI technologies to improve the viewing experience [4]. - The introduction of the world's first RGB color control AI chip, the XinXin H7, allows for unprecedented control with 3×10240 partitioning, achieving the highest color accuracy in the industry [11][13]. - Hisense's new U7S Pro model, featuring RGB-Mini LED technology, aims to provide an exceptional viewing experience ahead of the World Cup [16]. Group 3: Historical Context and Market Impact - The relationship between football and television has evolved since the first televised football match in 1936, with each World Cup historically pushing new display technology [6][8]. - The 2026 World Cup is expected to accelerate the adoption of RGB-Mini LED technology, enhancing the visual experience for millions [14][20]. - Hisense's pricing strategy positions its high-end RGB-Mini LED televisions as accessible to a broader audience, transforming the market landscape [15][16]. Group 4: Future Outlook - The advancements in display technology are set to redefine the viewing experience, making high-quality visuals available to a wider audience [20][22]. - Hisense's commitment to innovation and accessibility in display technology aligns with the growing demand for immersive viewing experiences in sports [18][22].