Core Viewpoint - Shandong Province is implementing innovative measures to boost elderly care service consumption, including incorporating home adaptation for the elderly into the old-for-new subsidy program [2][5] Group 1: Elderly Care Service Consumption Initiatives - Shandong is the first province in China to launch a provincial-level initiative to stimulate elderly care service consumption, featuring four themed consumption activities: "Lu Huan Chun Xin," "Lu Yi Xia Yang," "Lu Le Qiu An," and "Lu Fu Dong Nuan" [2][3] - The province aims to enhance the supply of elderly care services and meet the growing demand from the elderly population, which is the largest in the country [3][4] Group 2: Home Adaptation Subsidy Program - The home adaptation subsidy program allows elderly individuals aged 60 and above to receive a subsidy of up to 30% of the actual sales price for suitable products, such as mobility aids and health management devices [2][5] - The subsidy program includes a list of 25 product categories covering various needs for home adaptation, with local governments responsible for determining specific subsidy policies [5] Group 3: Integration of Healthcare and Elderly Care - Shandong is promoting a medical-elderly care integration service system, encouraging the establishment of institutions that combine medical services with elderly care [4] - The province has implemented a family doctor service fee policy for seniors, ensuring a minimum fee of 130 yuan for those aged 60 and above [4] Group 4: Financial Support for Elderly Care Industry - Financial institutions in Shandong are being encouraged to enhance financial services tailored for the elderly, with a focus on providing loans and financial products for the elderly care sector [6] - The province plans to issue 156 million yuan in special loans for elderly care, aiming to leverage over 10 billion yuan in loans for the industry [6]