图片丨被采访者提供 当中国养老产业从押金困局走向价值重构，或许终将懂得：那些看似昂贵的善意设计，都会被尊严本身偿付。 在电影《楚门的世界》里，男主人公楚门从一出生就被真人秀导演买下了抚养权。导演为楚门精心打造了一个虚假的世界—桃园岛。在这里，天空、太 阳、月亮都是导演布的景，镇上所有的房子也都是道具，楚门身边的亲人、爱人与朋友也都是群演，为的就是让楚门以为，这就是真实的世界。但其实所 有这一切都只是一个全球24小时直播的真人秀节目。 然而，在这个世界上还真有一处现实版"楚门的世界"，它就是位于荷兰阿姆斯特丹的霍格威小镇。与《楚门的世界》类似，这个镇同样是被精心打造的生 活场景；不同的是，它是专门为一群特殊的老年人群打造的温馨家园。 养老的现实困境 上海一家养老院前，八旬老人王先生攥着押金单据的手微微发颤，而八九千公里外的荷兰小镇里，亨利・菲尔德正悠闲地坐在长椅上欣赏着湖面的落日余 晖。 当养老院的大门在张淑芬身后轻轻关闭时，她最后望了一眼生活了两年的养老院，含着眼泪不舍地离开了。这位上海退休教师刚收到通知：机构因资金链 断裂即将清盘，而她支付的28万元押金退款"需等待资产处置"。与此同时，在荷兰阿姆斯特丹郊外 ...

齐鲁晚报.齐鲁壹点史安琪实习生张伊然 记者了解到，济南还开展了居家适老化产品以旧换新补贴工作，利用超长期特别国债资金，对老年人购 买生活照料、康复护理、健康管理、远程预警等适老化设备予以补贴，补贴额度达到30%，实现销售收 入1755.53万元，让更多老年人享受到了优质优惠的养老产品。 济南推进"加强失智老年人照护服务"民生实事项目，今年以来，新建认知症专业照护机构1家，新增养 老机构认知症照护专区29个、社区康复服务点25个，新设认知症照护床位305张，完成老年人认知症筛 查40.01万人次，满足了失智老年人筛查认定和照护服务需求。 此外，济南会同商河县、新旧动能转换起步区依托现有产业园谋划建设银发经济产业园，目前，商河县 商投悦安里康养中心、起步区有医(山东)健康科技等2个项目完成初步选址，纪元机器人、黄河机器人 创新院、无人装备智能制造基地(海神)等3个智能康养辅助项目正在选址。济南加大与黄河流域养老产 业联盟、省会经济圈一体化发展养老服务联盟相关地市的养老产业对接合作，面向国内外养老服务品牌 企业加大招引力度，落地项目6个，正在推进项目5个。 8月5日，济南市政府新闻办召开"泉城消费提升在行动"主题系 ...

Core Viewpoint - Shandong Province is implementing innovative measures to boost elderly care service consumption, including incorporating home adaptation for the elderly into the old-for-new subsidy program [2][5] Group 1: Elderly Care Service Consumption Initiatives - Shandong is the first province in China to launch a provincial-level initiative to stimulate elderly care service consumption, featuring four themed consumption activities: "Lu Huan Chun Xin," "Lu Yi Xia Yang," "Lu Le Qiu An," and "Lu Fu Dong Nuan" [2][3] - The province aims to enhance the supply of elderly care services and meet the growing demand from the elderly population, which is the largest in the country [3][4] Group 2: Home Adaptation Subsidy Program - The home adaptation subsidy program allows elderly individuals aged 60 and above to receive a subsidy of up to 30% of the actual sales price for suitable products, such as mobility aids and health management devices [2][5] - The subsidy program includes a list of 25 product categories covering various needs for home adaptation, with local governments responsible for determining specific subsidy policies [5] Group 3: Integration of Healthcare and Elderly Care - Shandong is promoting a medical-elderly care integration service system, encouraging the establishment of institutions that combine medical services with elderly care [4] - The province has implemented a family doctor service fee policy for seniors, ensuring a minimum fee of 130 yuan for those aged 60 and above [4] Group 4: Financial Support for Elderly Care Industry - Financial institutions in Shandong are being encouraged to enhance financial services tailored for the elderly, with a focus on providing loans and financial products for the elderly care sector [6] - The province plans to issue 156 million yuan in special loans for elderly care, aiming to leverage over 10 billion yuan in loans for the industry [6]