智惠金融
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守护“钱袋子”,情暖万家春——兴业银行北京分行携手金融界走进商超,共绘“智惠金融”新画卷
Jin Rong Jie· 2026-01-23 12:05
Group 1 - The core event is a financial literacy initiative organized by Financial界, aimed at enhancing consumer financial knowledge and protecting consumer rights, taking place in a bustling supermarket setting [1][4] - The event features staff from Industrial Bank's Beijing Shuangjing branch engaging directly with consumers, transforming complex financial terms into easily understandable language through interactive activities [4] - Special focus is given to educating elderly consumers about common financial scams, such as "pension investment fraud" and "high-return traps," as well as teaching them how to identify counterfeit currency and safely use mobile payment functions [4] Group 2 - The initiative reflects Industrial Bank's commitment to consumer rights protection, integrating it into all aspects of business development [4] - The bank plans to continue collaborating with media and various sectors to regularly conduct diverse outreach activities in communities, commercial areas, and enterprises, aiming to enhance financial consumer protection awareness [4] - The goal is to ensure that financial knowledge reaches households, similar to traditional New Year goods, thereby promoting a safer financial environment for the public [4]