Core Viewpoint - The article highlights the transformation of a traditional state-owned security company in Bao'an District, Shenzhen, from passive management to proactive marketing and from traditional human security to intelligent security solutions, showcasing its adaptability in a competitive market environment [2][4]. Group 1: Competition and Team Dynamics - The marketing skills competition involved 13 teams engaging in simulated real-world business scenarios, testing their professional knowledge, adaptability, and teamwork [2]. - Teams were required to conduct business presentations and respond to challenging questions from "clients" within a limited time frame, demonstrating their ability to communicate effectively and think on their feet [3]. Group 2: Transition to Intelligent Security - The company is shifting from a focus on traditional human security to a model that integrates human resources with technology, emphasizing intelligent security solutions [4]. - The intelligent technology division showcased systems like "video intelligent recognition + high-risk warning" deployed in various public safety contexts, indicating a move towards more advanced security measures [4]. Group 3: Expansion of Service Scope - The service range has expanded from traditional office buildings to include subways, parks, and specific projects during holidays and nighttime, reflecting a broader operational capability [5]. - The company has incorporated drones into various security tasks, enhancing its service offerings and demonstrating a mature industry solution capability [5]. Group 4: Organizational Empowerment and Market Awareness - The competition not only enhanced marketing awareness but also activated the collaboration between party organizations and business teams, indicating a strategic alignment of organizational goals with market demands [6]. - The company aims to continuously improve its capabilities in business communication and client engagement, leveraging the strengths of party leadership, market-driven strategies, and technological advancements for high-quality development [6].

Core Viewpoint - The article highlights the exemplary contributions of Shang Jingya, a female leader at the Capital Airport Security Company, showcasing her dedication, innovative spirit, and commitment to enhancing airport security and service quality [1][2][6]. Group 1: Professional Background and Achievements - Shang Jingya joined the security company in 2008 and has since been deeply involved in frontline security operations, earning multiple honors such as "Advanced Individual in Winter Olympics Security" and "China Service Star" at the Capital Airport [2][3]. - She has progressed from an ordinary employee to a grassroots management role, maintaining a service-oriented mindset focused on the motto "People's Aviation for the People" [3]. Group 2: Innovations and Initiatives - Under her leadership, the team has implemented various service initiatives like "Love Transmission" and "Security Priority," aimed at improving operational efficiency and customer experience at the airport [3]. - Shang has developed the "Lily Employee Capability Model" and established service etiquette standards, contributing to the creation of a Chinese service brand [3][5]. Group 3: Leadership and Team Building - As a grassroots party branch secretary, Shang has promoted a "Heart Cohesion Project" to enhance communication between the company and employees' families, fostering a supportive work environment [4]. - She has focused on team unity and the professional development of young employees, establishing "Youth Commando" and "Team Pioneer" groups to enhance commitment and promote civil aviation spirit [4]. Group 4: Contributions to Smart Security Development - Shang has led the creation of the "Audio-Visual Association," focusing on innovative projects like "Naked Eye 3D Video" and "Electronic Sand Table Visualization," which enhance training and operational efficiency [5]. - Her team has achieved recognition in various audiovisual competitions, including awards for safety education videos, demonstrating the effectiveness of their innovative approaches [5].