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浙江宁波:“首店经济”瞄准智慧新场景
Cai Jing Wang· 2025-11-21 07:07
Core Insights - The FotileStyle Ningbo showroom officially opened on November 18, showcasing a new model of smart consumption in line with Zhejiang's "first store economy" strategy and national policies promoting new scene applications [1][3] - The showroom emphasizes "smart scenes, cabinet-electrical integration, and emotional aesthetics," moving away from traditional home retail models to create a "first store sample" that reflects contemporary consumer needs [1][2] Group 1 - The showroom spans over 700 square meters and features innovative solutions such as the "Mushitag" series and the award-winning "Namunani" series, enhancing the concept of "smart single products" into "full-domain smart scenes" [1][2] - The integration of smart systems allows for multifunctional spaces, such as transforming a decorative storage cabinet into a home theater, thereby improving space utilization and enhancing the user experience [2] - The design philosophy focuses on emotional connection, with the aim of making design prioritize human care over mere object creation, as stated by FotileStyle's brand and marketing head [2] Group 2 - The opening of the Ningbo showroom represents a significant step in the evolution of Zhejiang's "first store economy" towards a more intelligent and experiential model, validating the effectiveness of the "policy guidance - scene innovation - consumption upgrade" approach [3] - The establishment of more smart scene "first stores" in Ningbo is expected to further unleash consumer potential and inject new momentum into the high-quality development of traditional industries such as home furnishings [3]